About the Owner

Meet Heidi McIvor-Allen

I love this quote: “You can’t manage what you don’t measure.”

At McIvor Marketing, we are here to help you Grow your business or personal brand, Evolve your marketing strategies, and Transform the way you do business with measurable ROI.

Are you familiar with the Chaos Theory? It has been said that something as small as the flutter of a butterfly’s wing can ultimately cause a typhoon halfway around the world. By changing one thing (personally or professionally), you can change everything. Let’s change together through a holistic look at your marketing. 

Early On

Born and raised in Midland, Michigan, Heidi graduated from Central Michigan University with a Business Degree (Entrepreneurship Major & Marketing Minor). Heidi is the first person in her family to graduate from a university. Working three jobs throughout college and going to school fulltime, she’s not afraid of hard work. Post college, Heidi worked in a variety of industries putting in 12+ hour days to get the job done. Outside of work, Heidi plays volleyball, hikes, binge-watches romantic comedies, takes lots of photos, volunteers, and enjoys life with her husband JP, and their two dogs in Phoenix AZ.

Current

With more than 12 years of media and digital experience, Heidi excels in all aspects of marketing. She has a successful background in integrating the right digital strategies into a company’s marketing efforts for measurable ROI. Whether you are just starting a business or looking to grow your business, McIvor Marketing will help take your digital marketing efforts to the next level. No matter what business vertical you are in, Heidi’s international experience and extensive marketing background will give you a holistic, honest, and transparent approach to grow your business.

5/5

Reviews & Testimonials

Katie Taylor
Phenomenal Leader, Boss & Friend
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Heidi has been a phenomenal leader, boss, and friend to me during our time working together. She displays a level of enthusiasm for her work that is simply unmatched by anyone I've ever met. She's known to always go the extra mile, whether it's putting those extra after-hours into a big project or turning a small training opportunity into a chance to impart wisdom. Heidi is an asset to any team and I know she'll go far! - Katie Taylor, Assistant Project Manager & Digital Marketing Specialist (former employee)
Mike Fogleman
Big Things are In Store for Heidi!
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I had the pleasure of working with Heidi, and she was a standout employee during my time with the company. Her passion for staying on top of digital marketing trends and her enthusiasm for clients are unmatched. Heidi's leadership of the automotive team maintained a large client book and increased sales all while focusing on business growth for the company. I have seen her go over-the-top for clients, but I have also seen the amount of effort she puts in to building a team. I know there are big things in store for Heidi. - Mike Fogleman, Supervisor / Strategy at Zenith (former colleague)
Drew Tutton
Heidi is Humble & Smart
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Heidi and her team have made a HUGE impact on my business. They look out for our best interest and make sure we are using the products we have, that makes since with our people and processes, for the best RESULTS!! Heidi is Humble and Smart in the digital field she is such a pleasure to partner with!! Thank you Heidi. - Drew Tutton, Owner at Open Roads RV (past client)
Corey Leavens
Most Thorough & Results Drive
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Heidi and her team is by far the most thorough and results driven digital marketing specialists that I've ever worked with. I've been in the car business for nearly 15 years and every company that I've worked with are all very similar. They sell you hard on their product but provide results that are just like any other digital marketing company. This agency truly sets themselves apart from the competition. Heidi goes way above the industry standards and I highly recommend her! - Corey Leavens, Woody Folsom Automotive Group (former client)
Shelly Redd
High Energy & Very Enthusiastic
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Heidi is high-energy and very enthusiastic. She is well-spoken and very professional. She is knowledgeable about integrated marketing strategies and web design and is great at sales marketing. I enjoyed the interactions that I had with her and would think any company would be lucky to have her. - Shelly Redd, Director of Marketing at Tellus Science Museum
Karen Miller
An Enthusiastic Leader
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Heidi is an enthusiastic leader who trained our sales team in understanding a brand new tool kit of new digital products. This training brought digital revenue growth to our team. Clients alike benefitted from the depth of digital knowledge Heidi exhibits as she can explain digital media better than anyone in the market. She is extraordinary at connecting people and making the connections valuable to businesses represented. An entrepreneur at heart, Heidi is great at coming up with innovative solutions and ideas for projects. She is a team player and comes to work everyday with a smile on her face ready to take on new challenges. - Karen Miller, Local Sales Manager at Bonneville
Jeff Calaway
An Entrepreneur In Every Sense Of The Word
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Heidi's an entrepreneur in every sense of the word. She's dedicated, goal-oriented and is always seeking to innovate along with her clients. I've worked with Heidi since June 2013, and from that time, we've climbed uphill battles and made our way back down running, ensuring that every client—no matter their request—received a quality and well spent return. She's the kind of person you must have on your team to see a project through to success. And best of all, she understands completely the overlooked principle that the success and happiness of one's clients becomes the success and happiness of the team and the company. You may find yourself becoming quite prideful with a person like Heidi on your side. - Jeff Calaway, Lead UI/UX Developer at Useful Group (former colleague at NM360)
Lysa Greer
Professional & Organized
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Working with Heidi has been a wonderful experience. She's consistently pleasant, handling all assignments with dedication and with a professional and organized manner. Besides being a joy to work with, Heidi is a take-charge person who is able to present creative ideas and communicate the benefits. She has successfully managed several interactive events and campaigns that have been completed with great success. Heidi was also helpful in other areas of NextMedia360, by writing training clients for effective practices. I highly recommend Heidi. She is a team player and would make a great asset to any organization. - Lysa Greer, Digital Producer at Fresh Take Productions LLC (former colleague at NM360)
April Wilson
Unmatched Attention To Detail
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Heidi possesses a drive, enthusiasm, and an unmatched attention to detail that is rare in today's marketplace. She fully invests herself in each of her market's and clients' projects. Good is not an option that Heidi considers. Excellent is the only outcome she will accept. Friendly and approachable, Heidi is great to work with, and an asset to those around her. - April Wilson, Sr. Corporate Digital Project Manager (former colleague at NM360)
Marty McGuire
Contagious Optimism
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The Downtown Development Authority, of which I am chair, hired Heidi to update our website and mobile presence, She did a thorough job and was creative. Heidi has the unique ability to see a project through the eyes of a professional and also through the eyes of a consumer. This combined perspective allowed us to get an exceptional product which is attractive to the end user. I have also been able to watch Heidi lead a group of volunteers in putting together the first ever Outdoor New Year's Eve celebration in Downtown Midland. Despite the naysayers, Heidi led her group through the challenges of a first time effort to organize an event that brought maximum exposure and is rapidly becoming an anticipated part of the Midland social calendar. Heidi has a contagious optimism, a true sense of creativity and a perseverance which is exemplary. I feel comfortable endorsing Heidi in any any endeavor she chooses to pursue. - Marty McGuire, former Managing Director of Dow Gardens and Chair of Midland Downtown Development Authority
Bernadette Bingham
Her Belief In Technology & Reputation Management
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I am proud to recommend Heidi McIvor. I am deeply impressed with so many of her outstanding qualities. She is passionate, articulate, knowledgeable, always pleasant and easy to connect with. She doesn't just 'sell', she truly teaches and she builds relationships that are based on trust. She has an enthusiasm that I find contagious. Her belief in technology and reputation management has helped me better understand not only the value but the necessity of staying on top of new developing trends in the technology and virtual worlds. - Bernadette Bingham, 21st Century Solutions (former Saginaw Chamber of Commerce)
Eric Dieter
"Can-Do" Attitude
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Heidi McIvor is the greatest living sales dynamo I've ever worked with. She brings a joyous, exuberant "can-do" attitude that meshes perfectly with her detail-focused methodology. When you need a "10", she brings a "25" and slams it home. - Eric Dieter, Creative Media Specialist / Voice Actor / Vocational Instructor (former colleague)
Patty Aspin
Anticipates Needs...What A Gem!
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Heidi was absolutely a pleasure to work with. She was always on top of every aspect of my events. She anticipated needs and was also flexible when it came to special requests. She made me look really good to my colleagues, guests and board of directors. What a gem! - Patty Aspin, Experienced Chamber of Commerce Professional
Jenee Velasquez
Enthusiasm & Positive Attitude
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Heidi converts average ideas into something better. Her enthusiasm and positive attitude have been a welcome addition. She appreciates and values her colleagues and customers. - Jenee Velasquez, Executive Director at the H.H. Dow Foundation (friend & mentor)
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