About the Owner

Meet Heidi McIvor-Allen

I love this quote: “You can’t manage what you don’t measure.”

At McIvor Marketing, we are here to help you Grow your business or personal brand, Evolve your marketing strategies, and Transform the way you do business with measurable ROI.

Are you familiar with the Chaos Theory? It has been said that something as small as the flutter of a butterfly’s wing can ultimately cause a typhoon halfway around the world. By changing one thing (personally or professionally), you can change everything. Let’s change together through a holistic look at your marketing. 

Early On

Born and raised in Midland, Michigan, Heidi graduated from Central Michigan University with a Business Degree (Entrepreneurship Major & Marketing Minor). Heidi is the first person in her family to graduate from a university. Working three jobs throughout college and going to school fulltime, she’s not afraid of hard work. Post college, Heidi worked in a variety of industries putting in 12+ hour days to get the job done. Outside of work, Heidi plays volleyball, hikes, binge-watches romantic comedies, takes lots of photos, volunteers, and enjoys life with her husband JP, their new son Lee, and their two dogs in Phoenix AZ.


With more than 14 years of media and digital experience, Heidi excels in all aspects of marketing. She has a successful background in integrating the right digital strategies into a company’s marketing efforts for measurable ROI. Whether you are just starting a business or looking to grow your business, McIvor Marketing will help take your digital marketing efforts to the next level. No matter what business vertical you are in, Heidi’s international experience and extensive marketing background will give you a holistic, honest, and transparent approach to grow your business. Contact Us Today!