McIvor'S Marketing Blog

Unlocking SEO Trends in 2024 learn more with McIvor Marketing

Unlocking Success: The Top 12 SEO Trends Shaping 2024

The past year has witnessed a significant transformation in the world of marketing. The emergence of artificial intelligence (AI) has made content creation more accessible ...
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Top 7 digital marketing trends for 2024 learn more t McIvor Marketing

Exploring the Top 8 Digital Marketing Trends of 2024

As we embark on the journey of 2024, digital marketers must stay well-informed about the trends that will significantly impact their strategies throughout the year. ...
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Attention Spans in the age of distraction statistics shared by McIvor Marketing

Attention in the Age of Distraction: Analyzing 2023 Statistics

In today's world, it's hard to escape the sight of people fixated on their tiny screens everywhere you go. The smartphone has become an integral ...
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BROADENING YOUR HORIZONS: DISCOVERING BRAND INFLUENCERS BEYOND INSTAGRAM new McIvor Marketing Blog

Broadening Your Horizons: Discovering Brand Influencers Beyond Instagram

In today's dynamic digital marketing landscape, teaming up with influencers has become a vital strategy for brands aiming to genuinely connect with their audience. Instagram ...
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GOOGLE'S NEW ATTRIBUTION MODELS: MUST-KNOW INSIGHTS FOR ADVERTISERS McIvor Marketing Blog

Google’s New Attribution Models: Must-Know Insights for Advertisers

Google is all about automation and less control for advertisers these days. Older features are often phased out in favor of newer, simpler ones. The ...
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PLATFORM SHOWDOWN: TIKTOK VS. YOUTUBE - WHICH ALIGNS WITH YOUR GOALS? new McIvor Marketing Blog

Platform Showdown: TikTok vs. YouTube – Which Aligns with Your Goals?

Ask any savvy business leader and they'll tell you that thriving in today's market demands a robust presence on social media. It's not a matter ...
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