Business & Career Marketing Blog - McIvor Marketing based in Phoenix AZ

Podcast Marketing Strategies of 2022

Creating a podcast may seem easy breezy to you, but do you know how to successfully promote it? With so much competition in the podcasting industry, making sure people know about your podcast is essential. We have put together a list of the best podcast marketing strategies of 2022 to make sure you’re reaching a vast audience. We also included the ways in which McIvor Marketing can help you promote your podcast on platforms like Spotify, Google Ads, Facebook Ads, and more!

August 15, 2022

The 10 Content Commandments

The first ever Creator House was hosted by Meta and Rolling Stone at the SXSW. This event included a series of discussions covering content creation, monetization, and everything else you can imagine regarding content creators and what they need to know and do to be successful. Creators Brendan Jordan and Kurt Tocci shared their “10 Content Commandments”, and now we want to share them with you. These 10 content commandments are meant to help aspiring creators and teach them about individuality, consistency, reliability, and mentorship.

August 4, 2022

How to Beat Burnout: For Yourself, your friends and family, and in the workplace - McIvor Marketing Blog

How to Beat Burnout: For Yourself, Your Friends & Family, and in the Workplace

In the stressful world that we live in today, it’s not uncommon that most people feel stressed and burn themselves at both ends. Between personal obligations, heavy workloads & deadline pressures, and making time for friends and family it can feel like there aren’t enough hours in a day. Burnout doesn’t just affect your own performance and wellbeing but also those you surround yourself with.

July 10, 2022

NFTs are coming to Instagram for Certain Content Creators - McIvor Marketing Blog

NFTs Are Coming to Instagram for Select Content Creators

Creators are stepping out of their comfort zone to inspire people and push culture forward around the world every day. Fans can support their favorite creators by purchasing their digital collectibles – art, images and video, music, or trading cards as non-fungible tokens ( NFTs). Creators use new technologies like NFTs to take more control over their work, relationships with their fans, and how they can monetize a sustainable income through their content creation. Meta is looking at what creators are already doing to improve the overall experience, help them create more monetization opportunities, and bring NFTs to a broader audience.

June 28, 2022

Instagram Introduces Reel Templates

Stop stressing over the fact that creating engaging content for your business could take you hours. Instagram has released Instagram Reel Templates to save you time and effort. Instagram is one of the fastest growing social media platforms of today, and one of the best ways to promote and grow your business. Instagram Reels mimic TikTok videos which is another one of the fastest growing platforms on social media. Businesses who post 30 Reels a week are receiving the most engagement and connection with followers. Although Reels can be complex and hard to navigate in the beginning, Instagram has developed Reel templates to make it easier for content creators to produce enticing videos.

June 5, 2022

How to Create a Podcast From Scratch

Creating a podcast from scratch can feel intimidating and complex, just like anything else you’re starting for the first time. We are here to help ease some of your stress and fear. With podcasting experts on the McIvor Marketing team, we have put together a step-by-step guide on how to create a podcast from scratch. Follow this guide if you’re just starting out, or even if you’ve created podcast before but are looking for ways to improve your process.

May 25, 2022

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