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BROADENING YOUR HORIZONS: DISCOVERING BRAND INFLUENCERS BEYOND INSTAGRAM new McIvor Marketing Blog

Broadening Your Horizons: Discovering Brand Influencers Beyond Instagram

In today’s dynamic digital marketing landscape, teaming up with influencers has become a vital strategy for brands aiming to genuinely connect with their audience. Instagram is undeniably a major player in the influencer marketing scene, but to truly expand your brand’s horizons, it’s time to explore beyond its boundaries. In this blog, we’re embarking on a journey to uncover fresh and exciting avenues for discovering influential voices that can amplify your brand’s reach. Join us as we step into the world of influencer marketing’s untapped potential, moving beyond the confines of Instagram.

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November 27, 2023
PLATFORM SHOWDOWN: TIKTOK VS. YOUTUBE - WHICH ALIGNS WITH YOUR GOALS? new McIvor Marketing Blog

Platform Showdown: TikTok vs. YouTube – Which Aligns with Your Goals?

Ask any savvy business leader and they’ll tell you that thriving in today’s market demands a robust presence on social media. It’s not a matter of “should you,” but rather, “where should you invest for maximum impact?” That’s where the TikTok vs. YouTube debate comes into play. Both platforms offer tremendous potential for businesses to connect with their audience, boost sales, and foster a sense of belonging through captivating video content.

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November 22, 2023
Tips for relationship selling and closing sales - learn more in the McIvor Marketing Blog

Tips for Enhanced Relationship Selling and Increased Sales Closures

In times of economic uncertainty, selling has become more challenging due to tighter budgets. What used to resemble a leisurely golf game or a dinner discussion in a sales pitch now demands a more focused and efficient approach to close deals, without relying on traditional relationship-building activities. The good news is that effective relationship selling doesn’t have to come with a high price tag.

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October 22, 2023
Maximize Sales With 8 Proven Black Friday Facebook Ad Strategies - McIvor Marketing Blog

Maximize Sales with 8 Proven Black Friday Facebook Ad Strategies

Black Friday presents an incredible opportunity for e-commerce advertisers to significantly boost product sales and draw in waves of fresh customers. In 2022, U.S. shoppers unleashed a staggering $9.2 billion in online shopping over the Black Friday weekend, eagerly scouring for enticing deals and substantial discounts.

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October 20, 2023
Discovery Relevant Keywords and Maximizing Impact - McIvor Marketing Blog

Discovering Relevant Keywords and Maximizing Their Impact

In the ever-evolving landscape of digital marketing and SEO, the role of keywords continues to be forefront. They serve as the navigational tool that directs online content to its intended audience. However, it’s not just about targeting a single keyword anymore; it’s about understanding the broader semantic context in which it operates.

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October 13, 2023

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  • heidi@mcivormarketing.com
  • Phoenix, AZ