You may be wondering, “if automated bidding strategies are handling my bids for me, then why do I need to pay attention to them?” The answer is simple: because there are some things a digital marketing company can do for you and your campaign that automated bidding cannot. Here’s how McIvor Marketing will enhance your bid management:
Great companies still struggle with knowing how to get their message across and how to focus on a value-based marketing approach. Hiring a team like McIvor Marketing can help you market your value to your target audience by focusing on your value proposition. We can achieve this with a few distinctions, a handful of examples, confidence, and initiative.
Everyone knows Good Boss Energy when they see it, and we can all agree it’s empowering and contagious. Maybe you notice it in your boss – the person who is not only crushing their job, but also makes time to check in and make sure you’re doing well. Or maybe it’s the boss who goes out of their way to find new growth opportunities for you, simply because they want you to succeed as much as they are!
Do you know what Geofencing is? Geofencing technology continues to improve where we can target your potential customers down to the individual handheld/mobile device with ads promoting your business. We can even put a virtual fence around a business or household, then drop cookies on any mobile device in that “fence” and then show them specific ads (coupon, special or offer) to lead them back to your website. Display advertising is a frequency medium and can help you stay top of mind with your potential customers.
YouTube Shorts is the short-form section of the video-sharing website YouTube, hosting content much like YouTube’s primary service but in a vertical format with a maximum length of 60 seconds. Shorts have collectively earned over 5 trillion views since the platform was made available to the public on July 13, 2021.
Gamification is an exciting and relatively new marketing technique which can help improve user engagement, drive more conversions, and increase sales. Watch your marketing performance skyrocket by adding in this hot new marketing strategy! The expert team at McIvor Marketing is here to partner with you to implement a targeted gamification strategy tailored to your target audience.
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