Business Marketing Services
Full Service Digital Marketing Agency
Helping To Grow Your Business
Let's Grow together
Welcome to McIvor Marketing, where digital marketing meets success.
With our innovative strategies, data-driven approach, and a team of experienced marketers, we are here to elevate your online presence, attract your target audience, and help you achieve your business objectives.
Get ready to embark on a transformative journey that will maximize your brand’s visibility, generate leads, and boost your revenue. Let’s navigate the digital realm together and unlock the full potential of your business.
Our Technology Partners
YOU CAN'T MANAGE WHAT YOU DON'T MEASURE!
DIGITAL MARKETING
Content is king. If you need help with an SEO campaign, or even content writing on a monthly basis, you’ve come to the right place. Here at McIvor Marketing, we are experts at helping you rank in Google, Yahoo, and Bing (and doing it the right way).
The content length, proper heading tags, metadata, image alt tags, and more: these are all important in to search engines and their bots. If you want to rank when people are looking for things you offer but not YOU, let’s chat about our comprehensive content marketing services.
Search engine marketing is a form of Internet marketing that involves promoting websites by increasing their visibility in search engine results pages, primarily through paid advertising. We specialize in everything from Google Ads traditional Pay Per Click, Display Advertising, OTT Video Advertising and more.
When you hire us to manage your Paid Search, we build it in an account that you have FULL OWNERSHIP of. Your third party cost is paid directly to Google.
Email marketing is such an important part of a business strategy. If you need assistance with setting up an internal customer relationship management (CRM) account like Constant Contact or Conquest Emailing, we can help!
McIvor Marketing can handle all creative design work, code the HTML file for the email, apply UTM tracking codes to every link, and leverage precise targeting data. Contact us to learn more!
Targeted display advertising around a certain place, home, or individual’s cell phone–that’s precision exposure.
We use Addressable Geofencing build a virtual fence around an area you want to target and use addressable customer profiles to: Increase consumer engagement with ads, measure foot-traffic and conversions, and Cross-channel ad content.
CONSULTING & TRAINING
Businesses in the 21st century have a lot of moving parts. Do you have endless vendors, events, emails, data, staff, etc. and need someone who truly understands digital marketing and how it fits into the big picture of your business?
You can hire us on a monthly retainer and we’ll provide weekly or monthly support to help you grow and evolve.
You have the tools set up, but let’s be honest: You never log in, you “trust” reports you get from third-party vendors, and you don’t actually understand the data.
We understand metrics can be overwhelming for many business owners. At McIvor Marketing, we make it a priority to translate complex analytics into simple insights that drive real results.
Our team of data experts can review your digital spaces and provide tailored insights and recommendations–whether that’s steps you can implement yourself or options to hire someone to do them for you.
DESIGN & CREATIVE
Whether you need help revamping your existing website or need a brand new website that you retain sole ownership of, reach out to McIvor Marketing. Reach out today for a quote to see how we can help optimize your virtual front door!
We build our websites on WordPress using responsive theme designs and the highest quality page builder tools for easy post-launch management. With our web design services, you are guaranteed cost-effective and transparent pricing, SEO-friendly site design, and comprehensive website training post-launch.
Imagine having a logo that not only grabs attention but also leaves a lasting impression on your audience. In the digital marketing world, a captivating logo is your brand’s first handshake with potential customers. It’s not just a design; it’s a powerful statement of who you are and what you stand for. Our expert designers create logos that encapsulate your brand’s essence, making you instantly recognizable and memorable. With our stunning logos, you’ll stand out in a crowded market, foster strong customer loyalty, and establish a brand identity that resonates deeply with your audience.
What does your brand say about you? Does your digital spaces reflect the type of image and company that you are? From branding items to business cards, to flyers to email creative to graphics for your website or social media; here at McIvor Marketing, we got you covered.
We have affordable pricing with high-quality creative to meet any and all of your marketing goals. Contact us today to learn more about our project-based rates and retainer pricing for all your creative needs.
Does your business have a consistent brand message? Is your logo clean and easy to read? Do you stay “on brand” with all your face-to-face, print, and digital marketing? With a compelling story and effective branding, you can breathe life into your business, giving your brand that human element customers relate to.
In many ways, you can appeal to people’s emotions through branding and make them feel more connected to your company. Contact us for help on Branding & Rebranding services to help refine your brand identity and grow your business.
PROJECT & SETUP
Every business is different, and your business’ situation and challenges are unique. Sometimes bringing an expert in helps get the job done. We are stronger together.
If there’s a specific job you need help with, like facilitating a website build or designing a new logo, determining what sources are providing you the best quality leads, or even helping managing vendor relationships, we can quote you for the full project or work on an hourly basis.
You’ve always wanted to start doing social media advertising, and you might even already be paying a company to do it for you, which is great.
When it comes to the leader in social media marketing, it’s best practice to have a Facebook Business Manager account that you OWN. McIvor Marketing can give you the tools to take control of and optimize your Facebook ad campaigns.
We can also help set up or optimize new social spaces to grow your online presence, including… Instagram, Pinterest, X (formerly Twitter), TikTok, YouTube, and LinkedIn
You can’t manage what you don’t measure. Beyond that, keeping track of your business metrics across digital platforms can improve your overall performance and ROI. Alongside providing analytics training, we can help you… Set up Google Analytics, Create a Google Search Console account, Configure and optimize your Google My Business account, and Establish conversion goals in Analytics.
Take your Business to the next level
Why Do People Love Working with Us?
We want to win your business, hear what others have to say!
(former employee)
& Owner, Tim Richards Media
(former colleague)
Tutton Auto Group
(past client)
(former client)
at Tellus Science Museum
(former colleague at NM360)
(former colleague)
(friend & mentor)
Request a Discovery Call
You've Got Questions, We Have Answers!
Answer: Great question. The reason digital marketing is important is that, in order for your business to get any new customers, someone has to hear about you for the first time. Because of technology and social media, the first touch point is online. If you don’t focus on your “virtual front door” and all your digital spaces, you aren’t giving your business a fair shot to win.
Answer: Since 90 percent of all your marketing starts with your website and online, and now, more people have smartphones than working toilets (yes, that is fact), we are able to drop virtual “cookies” and track people’s behavior. We can see where they came from, how long they are staying on your site, what content and pages they were interested in, where they were “referred” from, and more! If you do it correctly, you can make smarter marketing decisions by using the raw data and overlaying it with your CRM data.
Answer: The short answer is no, however, there are more than 462 million search results for this exact question with tutorials, tips, ideas and more. So even though the concept isn’t that complicated, if you don’t work with the right partner, it’s really easy to waste money on targeting that is too broad, or using the wrong conversions. By working with a consultant like us, even if you don’t end up managing your social media yourself, having a better understanding of the process and how to measure ROI will only make your business stronger.
Have a Question?
Feel free to reach out to us anytime—we’re here to support your business. We’re also happy to add to our FAQ section to assist other business owners in their journey to grow, evolve, and transform. Remember, changing just one thing can change EVERYTHING.