Podcasting has become extensively more popular over the last decade and 78% of Americans are familiar with the term, while 5 out of 10 are active podcast listeners. As podcasting continues to grow across the nation, it is a perfect outlet to extend both your business and personal branding and can increase brand awareness while growing a larger client base.
A podcast can be used to talk about your business on a genuine and more personal level, promote and sell products and services, be used as an informative resource, and connect with others in the podcast community. If you already have audio or video for your brand on other platforms it can be easily transferred to a podcast to target a whole new audience and build your current client base. With how busy those in today’s society are, podcasts are the perfect multitasking tool for listeners compared to books.
Do you have great podcasting ideas but are unsure where to start and how to reach the audience you want? Have you been wanting to start podcasting but looking for help with editing (making it more professional) or you just want help marketing your existing podcast? Here at McIvor Marketing, we have all the tools you need to record, edit and market your podcast – check it out!
Contact us to discuss details about your recording needs. Our standard rate is $200/hour to record in our studio based in Phoenix, Arizona. If you plan to record your entire podcasting series here and if there are other marketing or editing services you need, we can discuss a package price for our services.
Meet JP Allen, our head of audio editing here at McIvor Marketing! He has spent the past 15 years working in Top 10 Markets around the United States as a Morning Show Producer where he’s been given the title of “Editing GENIUS”! Plus he’s funny and great to work with. With his background and experience, not only will you be getting the best editing of your podcast audio, but you are going to enjoy the process even more not having to try and edit it yourself.
The difference between folks just starting out in the podcasting space and those that now have their own TV shows is the quality of their content and the quality of the production. Having someone to edit out extra-long pauses, excessive breathing or when you make a mistake. We can also add in a sound bed behind the raw audio and have other tools up our sleeves to help you!
If you’re wondering how long it will take to edit your podcast audio specifically, you can gather an estimate based on the length of your podcast episode! Our standard rate is $100/hour for podcast editing services. The editing process will take about 2-3 times the length of each podcast episode in order to ensure the most quality audio!
So you have a creatively curated podcast, that is edited in the highest professional manner, the last step is getting a large audience to become aware of and listen to your podcast. We can help with that too! With over 13 years of experience in the marketing industry, McIvor Marketing is the perfect resource to help you promote your podcast on all platforms available.
Market research based on the topic you plan or are already podcasting about is just as important as actually recording your podcasts. If you need help planning your content calendar or research on hot topics people are interested in learning more about or even recruiting guest speakers, we can help with anything and everything.
Marketing amazing and talented clients and creators is our specialty! Together, there’s no chance your podcast won’t gain a large committed audience!
McIvor Marketing is your one-stop-shop for all of your podcasting needs! We will help you record your podcast, we provide professional audio editing from JP Allen (highly talented morning show radio producer who’s worked in Top 10 markets his whole career) but we will also help you promote it!
A lot of studios have the ability to help you record your podcast, but if a tree falls in the woods and there is no one to listen, did it really happen? We are here to help with not only business podcasting services but personal podcasting services as well! You have a voice and a story that is dying to be shared and heard by a large audience and we can make it happen for you with ease. Don’t stress yourself out with hours of trying to troubleshoot editing a podcast when we have the ability to get the job done professionally, and in a timely manner. Don’t waste your time on recording something meaningful when you don’t have the resources to share it with the world – WE DO AND ARE HERE TO HELP!
Answer: Great question. The reason digital marketing is important is that, in order for your business to get any new customers, someone has to hear about you for the first time. Because of technology and social media, the first touch point is online. If you don’t focus on your “virtual front door” and all your digital spaces, you aren’t giving your business a fair shot to win.
Answer: Since 90 percent of all your marketing starts with your website and online, and now, more people have smartphones than working toilets (yes, that is fact), we are able to drop virtual “cookies” and track people’s behavior. We can see where they came from, how long they are staying on your site, what content and pages they were interested in, where they were “referred” from, and more! If you do it correctly, you can make smarter marketing decisions by using the raw data and overlaying it with your CRM data.
Answer: The short answer is no, however, there are more than 462 million search results for this exact question with tutorials, tips, ideas and more. So even though the concept isn’t that complicated, if you don’t work with the right partner, it’s really easy to waste money on targeting that is too broad, or using the wrong conversions. By working with a consultant like us, even if you don’t end up managing your social media yourself, having a better understanding of the process and how to measure ROI will only make your business stronger.
Contact us anytime and we’d be more than happy to help your business or even add to our FAQ section to help other business owners during their research to growing, evolving and transforming your business. If you change one thing, you can change everything.