Full-Service Automotive Digital Marketing Agency

In the evolving automotive industry, staying ahead of the competition requires cutting-edge marketing solutions that deliver measurable results. At McIvor Marketing, we understand the unique challenges your dealership is facing and offer a comprehensive suite of digital marketing services tailored to meet your dealership’s needs.

Let's Grow Together

Who We Are

McIvor Marketing is a Full Service Digital Marketing Agency, Helping Automotive Dealers Grow their Quality Leads to Sell More Vehicles.

Automotive Marketing Services

McIvor Marketing’s suite of automotive marketing services is designed to provide auto dealers with the most innovative and customized solutions to grow their businesses. Our core automotive marketing services offer everything your dealership needs to drive customers to you and leave competitors in the rearview.

Unlike other marketing agencies that lock you into pricey packages with hidden fees and services you don’t need, McIvor Marketing’s transparent pricing and á la carte service offerings gives you the flexibility to prioritize what matters: growing quality website traffic, quality leads and ultimately selling more vehicles.

Our Partners

What You Get

AUTOMOTIVE EXPERTISE

Our team has been working in the automotive space for nearly a decade, and we understand this industry well. We also pride ourselves on communicating actionable ways to help grow your quality leads and dealership sales. You can’t manage what you don’t measure–or understand. We don’t expect you to know everything about what we do, you know your dealership better than we ever will, and together we will deliver results. Our team will provide analytics training and detailed reporting to help you understand your dealership’s performance better. This also provides you with the “tools” to combat the daily annoyance of companies trying to sell to you! Anything marketing-related that you don’t want to handle, you can direct to us. With your own dedicated project management team and our real-time insights, together, we can make more informed decisions and adjust strategies to optimize outcomes.

EXPERIENCE

With more than 15 years of experience in the digital marketing space, along with over 8 years in the automotive space, we bring a wealth of knowledge and a winning track record to the table. Our team is dedicated to staying ahead of industry trends to ensure your dealership remains competitive.

We also understand the co-op space and have been able to help our dealers take full advantage of all the OEM co-op funds available!

PRICING TRANSPARENCY (FLAT RATES - NO COMMISSION)

We uphold a policy of full transparency by charging a flat monthly fee for our services, with no commission on your ad spend. While many OEM-preferred vendors impose both a management fee and a commission, we ensure straightforward pricing with no hidden costs.

QUALITY CREATIVE

We pride ourselves in giving you the best graphic design services on the market (and at an affordable price). We ensure all creative, whether for your website, social media, or offline endeavors, is of the highest quality. Unlike the creative seen from OEM-approved vendors and manufacturers, we never resort to delivering cookie-cutter content. Our team personalizes every aspect to match your dealership’s brand & where the graphics are being displayed.

Á LA CARTE PRICING OPTIONS

Our pricing allows you to choose and pay for only the services you need. This flexible approach to marketing services empowers you to prioritize and invest wisely. We will never pigeonhole you into services that you don’t need just to get a better deal.

OWNERSHIP OF DATA AND ACCOUNTS

Never lose access to your digital accounts again! With us, you retain full control and ownership of all data and deliverables, ensuring a truly personalized experience. Complete ownership of Google Analytics, Google Ads, Google My Business (GMB), login credentials, content, and creative assets across all platforms ensures you have complete control and autonomy over our work for you.

PROACTIVE REPORTING & ANALYTICS

You can’t manage what you don’t measure. Instead of providing your metrics after the fact, we provide regular analytics and make real-time adjustments to your campaigns. This strategy allows us to be proactive and transparent with your marketing, fine-tuning areas that aren’t performing while keeping you in the know.

MEASURABLE, ACTIONABLE RESULTS

We prioritize accountability by providing tangible proof of all work performed, a practice that sets us apart in an industry where transparency is not commonly practiced. For example, we use dynamic inventory ads in paid search, display, and social to help you generate more quality leads and sales. By tailoring our strategies to what you actually have in stock, and your sales goals, we drive tangible results that contribute to your dealership’s growth.

UNPARALLELED CUSTOMER SERVICE

At McIvor Marketing, we believe customer service is about allowing you as much control and autonomy over your dealership as possible while providing you the resources to succeed. We are committed to delivering exceptional customer service and ensuring transparent communication during every step. Our team is always available to support you, answer your questions, and ensure that your marketing efforts are on track to achieve your goals.

Take your campaign to the next level

OUR CORE AUTOMOTIVE MARKETING SERVICES

Comprehensive Account Management

We serve as an extension of your dealership, providing you with a fully dedicated team of resources to ensure your online presence is both optimized and engaging. No more waiting on the hold with support trying to fix a website issue or trying to find your log-in to change your holiday hours on GMB, we got you covered! This bucket includes having a dedicated team to support you along with monthly creative hours!

We Provide:

Routine reporting and updates on project progress
Dedicated support via email, phone, or video
Monthly website optimization to ensure your site is crawled properly and an optimal user experience (UX). Which includes frequent site audits, diving into analytics, search console and more
Monthly creative hours - Our graphic designers can work on website creative, social images and cover photos, staff business cards, direct mail pieces, logos, POS banners, and more

Search Engine Optimization (SEO)

Did you know that leads that come from SEO convert 3x higher than paid leads? The goal of SEO is to help potential customers find you when they are looking for things you offer, but not you specifically.

Increase your dealership’s visibility on search engines and attract more organic traffic. Through a combination of winning website and technical SEO tactics, we’ll maximize your website’s user-friendliness and performance on Google, pushing more leads to your site and driving you past the competition.

This Service Includes:

Monthly Content Creation And Inventory Page Optimizations
Google My Business And Search Console Updates
Technical Seo And Monthly Meta Data Updates
Website Optimization And User Experience Improvement
Online Directory Listings Management

Google Ads / Paid Search (SEM/PPC)

Elevate your digital engagement with targeted search engine marketing campaigns that drive highly qualified leads to your website. Averaging over 2,000+ keywords, our Google Ads campaigns cast a much deeper net than other OEM-preferred vendors.

McIvor Marketing can create & manage your Google Ads Account setup, buildout and optimize top-ranking keywords, creative, and ad assets, and organize campaigns from the backend. We also provide monthly updates to maximize your budget, tracking actual “hard” conversions like phone calls and lead forms, all from an account you OWN without taking a commission from your Google spend! We also build out and bid on keywords that you can get co-op for! Want to learn more? Contact us.

Targeted Social Media Ads Management with Your Dealership Inventory

Reach online auto shoppers where they already spend most of their time, on social media. When running ads, we also set up your commerce manager account with your in-stock inventory to run dynamic inventory ads. Our team of social media advertising experts will design and optimize custom, targeted campaigns across the most impactful platforms for your dealership.

We’ll help you connect with in-market car buyers on Facebook, Instagram, and other key social channels. We continuously monitor and optimize your campaigns performance and make real-time adjustments to targeting, budgets, ad creative, and more.

Addressable Geofencing

Target potential in market auto intender customers based on their current, real-time location and follow them wherever they go online. McIvor Marketing can help increase your dealership’s brand engagement and drive both in-store & online traffic with a combination of geofencing strategies. We even have clients that purchase in-market auto intender data and then we put a virtual fence around their homes and target them with ads promoting your dealership.

Whether you’re looking to target your competitors’ customers, marketing to in-market auto intenders, remarket to past customers, or target leads at a local area events, McIvor Marketing’s geofencing capabilities can help you meet and convert customers wherever they go. Contact us for free consultation and quote today!

Conquest Emails

Conquest email marketing is an effective way to reach thousands of in-market auto buyers not in your database. We work with one of the top 3 database houses in the US to find in-market auto intenders in your target geographies.

We design fully customizable emails driving to your monthly offers, your inventory, and dealer differentiators to convert them into leads and sales. Our data is scrubbed every 30 days, we guarantee inbox delivery (no spam) and no bot traffic.

OTT/CTV Advertising / Streaming TV

As consumers cut the cord and switch to streaming TV services, OTT (over the top) television has assumed a massive role in the modern automotive marketing mix, helping dealers target consumers directly with ads they can’t skip.

At McIvor Marketing, we utilize OTT video advertising to tailor ads to specific audience segments based on factors like location, demographics, viewing interests, search histories, and shopping behaviors. This precision targeting helps us maximize the impact and ROI of your ad spend.

Co-Op Submission

Simplify the process of claiming co-op funds for your marketing efforts. Dealers that leverage co-op programs often outspend and out-market their competition. Allow McIvor Marketing to submit co-op on your behalf to take full advantage of the money you deserve!

We will work hard to secure the maximum co-op dollars, and design co-op-compliant ad creative, PPC/Social/Display Ads and more tailored to OEM guidelines and your target market. And nothing we do is cookie cutter (unlike some OEM approved vendors you may have worked with).

Hear from our automotive clients

Our clients love working with us, just read what they have to say!

“Heidi’s team saved us several months of ramp-up for search when we changed website vendors last year. They built content and had search strategies that kept us relevant and visible and kept leads coming to our dealership.”

“I don’t just want my digital marketing company to set up everything I need; I want access too. With Heidi’s team, I own the passwords and data. And they teach me what I need to know, so I have control over everything.”

“I am so pleased with Heidi M, and her team. We have been looking for so long for a company to actually do what we pay them to do. Heidi McIvor and her team have surpassed everything we ever thought we knew! Thank you so much to this amazing team for all the amazing work you all have done for our dealership. I would recommend this company to anyone that has ears to listen!!! We are so blessed & fortunate to work hand & hand with McIvor Marketing.”

“I have done business with Heidi for 10 years give or take. Her and her team are absolutely the best in the business bar none. I run a Powersports Dealership now - we met when I was in the Automotive business. They handle all of our digital and we are setting records. They drive traffic to our store - we take it from there.”

Serving Every Corner of the
Automotive Industry

Our automotive marketing services extend to businesses that sell anything with an engine, whether that’s a motorcycle, motor home, boat, or an everyday family car. From consumer and industrial to recreational vehicle (RV) and power sport dealers, we’ve helped clients in various corners of the automotive industry win.

Cycle Works of Carrollton, GA

Since June 2023, we have proudly partnered with Carrollton, GA-based power sports dealership, Cycle Works of Carrollton. McIvor manages the dealership’s social media advertising, Google PPC ads, and all of their monthly creative. Since working with us, Cycle Works has led their region in volume and sales goals, even exceeding sales goals all while remaining one of the Top 50 Polaris Dealers in the US! Cycle Works has been so satisfied with our quality of work that their sister company, Cycle City Power Sports in Newnan, GA, is now a proud McIvor Marketing partner, too!

Highlights:

Improving average time on site by over 25%
Increasing website conversions by over 317.9% year over year!
Increased the quality of Paid Search traffic by over 60% year over year
Paid Search drove over 29,000 Clicks to Client’s website and over 1,400 phone calls for potential leads!

Analytics Highlights

Clients working with us tend to perform better than dealers of a similar size both month over month & year over year.

Website Traffic: 37,502 visits
- 23.7% increase MoM
- 17.4% increase YoY
- Dealers of a similar size average 18,826 visits
Website Visitors: 27,313
- 31.6% increase MoM
- 47.9% increase YoY
Page Views: 122,982
- 7.2% increase MoM
- 20.1% increase YoY

Leads Highlights

Dealers working with us are pacing ahead of other dealers in their region AND dealers of a similar size for website lead form submissions by almost 3 times!

Website Form Submissions (136): 21.4% increase MoM and YoY
Dealers in the same region averaged only had 49 form submissions
Dealers of a similar size averaged only 43 form submissions

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