digital marketing Archives - McIvor Marketing LLC

ChatGPT Advertising with McIvor Marketing

What Every Business Owner Needs to Know About ChatGPT Advertising

OpenAI has opened its self-serve Ads Manager for ChatGPT, offering businesses a rare chance to capture high-intent buyers directly inside AI conversations. Discover how this ...

Driver's view of a modern car radio tuned to an FM station at sunset, representing radio audience engagement, listener habits, and media consumption in today's connected world.

Radio’s Real Challenge Isn’t Attention. It’s Recall.

digital marketing radio

The radio industry spends a lot of time talking about attention. But what if attention isn't the real challenge? In an increasingly crowded media landscape, ...

The “Dave’s Fence” Effect: How Automotive Dealers Can Win the Mindshare Game

automotive digital marketing

Most car buyers only shop every 3 to 5 years. If you’re only marketing to them the week they need a new ride, you’re already ...

How Auto Dealers Can Defeat Carvana | McIvor Marketing

Defending the Driveway: How Traditional Auto Dealers Can Defeat the Vending Machines

automotive digital marketing

Every traditional auto dealer has felt that sudden pit in their stomach seeing a loyal customer buy from an online vending machine. National digital retailers ...

The $15M Vendor Wake-Up Call: What Group 1’s Restructuring Means for Auto Dealers

The $15M Wake-Up Call: What Group 1’s Restructuring Means for Auto Dealers

automotive digital marketing

The headlines surrounding Group 1 Automotive’s recent restructuring sent a clear wave through the industry. Slashed headcounts and aggressive cost-cutting measures are a massive wake-up ...

The Age of AI Hallucinations - McIvor Marketing Blog Post

The Ghost in the Machine: Why We “Trust but Verify” in the Age of AI Hallucinations

automotive digital marketing

An AI hallucination happens when an artificial intelligence system generates an answer that sounds completely plausible, highly confident, and utterly professional, but is factually 100% ...

Golden Rule - McIvor Marketing's Take on Google AI Adoption

Navigating Google’s New “Agentic Era”

automotive digital marketing

If you feel like the digital marketing landscape changes every time you blink, you are not alone. Google just unveiled some of its most drastic ...

It Was Never About the Car

automotive digital marketing

Every customer buying a vehicle is not just buying transportation. They are buying the road trips that have not happened yet. The school runs. The ...

The Automotive Buyer Has Changed. Has Your Dealership?

automotive digital marketing

Digital marketing has become essential for dealerships, lenders, repair shops, and other businesses in the automotive industry to build their brand, engage with consumers and ...

Revving Up for 2025: The Future of Digital Marketing in the Automotive Industry

automotive digital marketing

Digital marketing has become essential for dealerships, lenders, repair shops, and other businesses in the automotive industry to build their brand, engage with consumers and ...