MEET OUR STAFF

At McIvor Marketing, we are here to help you Grow your business or personal brand, Evolve your marketing strategies, and Transform the way you do business with measurable ROI.

Are you familiar with the Chaos Theory? It has been said that something as small as the flutter of a butterfly’s wing can ultimately cause a typhoon halfway around the world. By changing one thing (personally or professionally), you can change everything. Let’s change together through a holistic look at your marketing. 

We are so proud of the amazing team we have here at McIvor Marketing! Meet the amazing people behind your projects. 

Owner, Heidi McIvor Allen - McIvor Marketing

Heidi McIvor-Allen

Owner/Operator

Heidi launched McIvor Marketing, a full-service digital marketing agency in 2020, after working in the digital, marketing, and media spaces for over 15 years. From Midland, Michigan to Atlanta, Georgia; she now lives in Phoenix, AZ with her husband JP, son Lee, and their two dogs, Fitz and Frank. Heidi is very active in the digital community and is always making an impact where she can. From the Meta Leaders Network to being a Social Media & Digital Execution Specialist, she is also on the Northwood University Advisory Board for Marketing and Forbes Women’s Group. Outside of work, Heidi is enjoying being a new mom to her son Lee, enjoys playing volleyball, hiking, and traveling to see friends and family.

Kimberly Dunn, Partner at McIvor Marketing

Kimberly Dunn

Partner / Operations / Happiness Creator

Based in Michigan, Kim is a master-certified life coach & triple certified in positive psychology. With over 22 years of business ownership experience and people management, McIvor Marketing is lucky to have her on our management team. Kim leads our company’s wellbeing initiatives along with business management and business growth initiatives. We are determined to be a destination employer where people will want to work. If you haven’t met Kim yet, you need to. She is one of the most positive, inspirational, and innovative executives in business today. Outside of work, you will find Kim spending time with her 2 boys, leading mental fitness wellbeing clinics around the country, mentoring life coaches, and cycling.

Operations - Meaghan Cohen - McIvor Marketing

Meaghan Cohen

Director of Operations /
R&D / Training

Based in San Diego, Meaghan has a diverse background across many industries including digital media management, operational analytics and optimizations, business excellence, marketing, and customer service. With over 15 years of experience, it truly makes her the best person for our operations role, training and analytics initiatives. McIvor Marketing is lucky to have her leading the charge to help us redefine ROI standards and transparency in digital marketing. Meaghan also is an adventurous soul who loves nature, hiking, volleyball and traveling. More about Meaghan, she has a cat named Frank, she is an amazing nature photographer, and has a knack for making the prettiest charcuterie boards around! 

Ozzy Diaz - Creative Director at McIvor Marketing

Ozzy Diaz

Creative Director

Ozzy Diaz, the Creative Director at McIvor Marketing, is a distinctive figure in the creative arena with a degree in Marketing & Advertising. As a seasoned Front End Developer, he excels in developing responsive, user-centric websites through HTML, CSS, JavaScript, and WordPress. His passion for accessibility ensures that every website not only looks good but feels good to use and is optimized for search engines. Complementing his technical expertise, Ozzy’s Graphic Design skills span from email newsletters and digital advertising to tangible marketing assets like brochures, billboards, and more. His academic background in Marketing and advertising provides McIvor Marketing with a unique edge, seamlessly blending creativity with strategic insight.

Jenny Hearns - Senior Graphic Designer

Jenny Hearns

Senior Graphic Designer

Jenny is based in Grand Rapids and has been designing for over 15 years. As an artist, designer, illustrator, muralist, and overall creative, she has a passion for making things that connect with others. Jenny has experience working in various design industries, including non-profits, automotive, signage, production, higher education, and grocery. Most weekends she can be found vending at artist markets selling her artwork and handmade crafts.

Outside of work, she enjoys being on one of the many beaches in West Michigan, out in nature taking photos, watching TV and movies, and playing the ukulele. She works alongside her office supervisor Chance (the cat), who makes sure she stays on task.

Jesse Flohr

Head of Music & Entertainment

Based in Nashville, TN, Jesse is an experienced marketer with a Go-To-Market focus in the Music & Entertainment vertical, having spent twenty years at major and independent record labels including Universal Music Group / Interscope Records, working with artists such as Lady Gaga, Selena Gomez, Imagine Dragons, Billie Eilish and many more. Jesse is an advisor to the University of Tennessee, Knoxville Digital Marketing Program, as well as a continuous learner who proudly holds Professional Certificates in Digital Marketing (Columbia Business School), Music Marketing and Music Business (Berklee College of Music), and Product Marketing (Product Marketing Alliance). Outside of work, Jesse is a husband, foodie, and dog dad who enjoys traveling and cooking.

Digital Marketing Specialist - Natalie Gransden - McIvor Marketing

Natalie Gransden

Digital Marketing Project Manager

Natalie is based in Michigan and has a bachelor’s in business management (with a focus in marketing) from Northwood University. She is a creative spirit who also owns her own art business, NG Art. Outside of work, she’s a gym rat and loves training clients to help them reach their fitness goals. She has a kitten name Malachi and a cat named Rahma. 

Digital Marketing Specialist - Sima Stuve - McIvor Marketing

Sima Stuve

Radio/Music Digital Project Manager

Sima is based in Florida and has over 20 years of customer service experience. She is very passionate about helping people achieve success in business and is highly organized and efficient. She has a creative soul and loves to dance, listen to music, and all things creative. Outside of work, she is an avid bird watcher, snorkeler, and swimmer. 

Chrissi Higham

Automotive Project Manager

Chrissi is based out of the Greater Atlanta Georgia area. With a background in project management, training, and photography, she brings a wealth of knowledge to the McIvor Marketing team. She is a wife to a very successful automotive GM, a mom of 3 teenagers, and dog mom. Chrissi’s attention to detail is second to none.

Matt Parmenter

Radio Project Manager

Matt is based in Nashville, TN and has degrees in Marketing and Sports Management from The University of Georgia. Matt is an experienced Account Manager with years of experience working with many diverse clients and managing projects in the sports industry. Outside of work Matt enjoys watching sports, going to concerts, hiking and cooking.
Christina Swoboda - Executive Assistant at McIvor Marketing

Christina Swoboda

Executive Assistant

Based in Crystal Lake, IL, our team member has a Bachelor of Science in Hospitality Administration and over 14 years of experience in the wedding industry. With a deep passion for creating memorable events, they bring a wealth of knowledge and dedication to every detail. Outside of work, they’re a proud parent of three kids and a dog named Tala. They cherish the change of seasons and love to make the most of each one. In their free time, you’ll find them cooking up new dishes, attending concerts, or on the court, playing tennis.
JP Allen - Head of Production Services

JP Allen

Podcasting / Audio Expert

JP has been working in the broadcast media space for over 15 years. From marketing and promotions in his hometown of Chicago, he’s worked on Morning Radio Shows across the United States (Chicago,  Philly, Atlanta & Phoenix). He’s passionate about connecting with audiences and entertaining people. So when it comes to clients needing exceptional audio commercials, help with collecting audio testimonials or a remote podcasting producer, and more, he’s your guy! Outside of work, you can catch JP in his new roll as “dad” to son Lee, watching all the sports, especially football & baseball, working out at OTF, and hiking.

McIvor Marketing LLC

John Swoboda

Director of Sales

John is based in the Chicago area and brings a wealth of experience in sales and account management across various sectors, including cybersecurity and telecommunications. With a proven track record in building strong client relationships and delivering tailored solutions, John excels at driving business success. Outside of work, he enjoys exploring new technologies and engaging with his community.
McIvor Marketing LLC

YOUR NAME

We're Hiring!

McIvor Marketing is on the hunt for dynamic digital marketing experts to elevate our strategies and drive results. If you’re passionate, innovative, and ready to make an impact, we want to hear from you! We pride ourselves on fostering a collaborative environment where top talent thrives. Help us shape the future of digital marketing—apply today!
Fitz McIvor Allen - Office Dog

Fitz McIvor Allen

Offical Break Master

Fitz aka Mr. President aka Fitzer are some of his popular nicknames. 

At the young age of 13, Fitz has been going to work with his mom Heidi for over 10 years and loving every minute of it! He’s lived in 3 states (Michigan, Georgia and Arizona).

He is ALWAYS the first one to arrive at the office every day. He has his specific spot he likes under the desk for maximum productivity. His passion and zest to support and get the best out of his coworkers are second to none. He might only have one eye but has one of the biggest hearts in the business.

Frank the Tank McIvor Allen - Office Dog

Frank The Tank
McIvor Allen

Mood Lifter / Lunch Lover

Frank the Tank aka Frankers aka Frankie. He maximizes his productivity by taking frequent exercise breaks and chasing after his toy carrot or moose. Notorious for taking every minute of his lunch break, he is always curious about what exact time lunch is and what everyone is having for lunch. He’s attentive and responds well to being called by name and called upon.

Now being an older brother to Lee McIvor-Allen, he now has to incorporate more exercise into his daily routine due to the generosity of his new human sibling.

Business just got PERSONAL

The only constant in business and in life is change.

We live in a day and age where the lines are blurred and managing your business goals + managing your personal & career goals both need attention. Founded in education, McIvor Marketing is here to help you in business and in life. Just like the butterfly effect, when you change one thing, you have the ability to change everything. Let’s change together.
Business Marketing Consulting at McIvor Marketing in Phoenix AZ

Business Marketing Services

From start-up to business transformation (looking for ways to generate new forms of revenue), we can help you use the data to your advantage through social advertising, creative/graphic design, SEO, paid advertising, web design, training, and more! 

Personal & Career Marketing Services are Here at McIvor Marketing in Phoenix, AZ

Personal & Career Marketing

Your personal brand is evolving all the time. You’ve worked hard to build up that reputation, but does your resume and digital presence tell the same story? Through resume writing, LinkedIn updates to personal brand websites and more, we can help!

Schedule a Consultation

Contact us today to discuss your personal or business goals and we can come up with a plan together.