Music & Entertainment Marketing

Full Service Digital Marketing Agency
Helping To Grow Artists
And Their Businesses

Let us bring the audience to you

Stand out from the noise

Choosing an agency that blends expertise, collaboration and transparency at every stage of the partnership is crucial to maximizing your results.

Owning vs Renting. Owning your data and digital spaces are essential for staying connected to your fan-base, audience and access to your stats so you can continue to make smarter marketing decisions. With us, we build your ads in accounts that you retain full ownership of ensuring a truly unique and tailored experience. If we create an account for you, you will own it. 

With over 15 years of experience in the digital marketing space, McIvor Marketing has a proven track record in transforming and elevating our clients’ connections to their audiences. This extensive experience empowers us to employ the most innovative and data-driven approaches to connect with your audience and grow your fanbase. 

We prioritize accountability by providing tangible proof of all work performed, we build campaigns in accounts that our clients “own” and are transparent about management fees vs ad spends. This is a practice that sets us apart in an industry where such transparency is not commonly practiced.

Our team of digital marketing strategists, execution specialists, developers, and graphic designers are here to help you with every aspect of your project.

Unlike agencies that charge a percentage of your overall budget for paid media campaigns, we charge a flat management fee per platform per month. Without charging a commission intended to inflate your ad spend, we remain aligned with your goals, allowing you to focus on what matters most: your project and your goals.

You can’t manage what you don’t measure. We are driven by measurable results for our clients. By providing granular and aggregate analytics reporting and insights on how each campaign is performing, we’re constantly finding new ways to adjust and optimize for your success.

Our commitment to your success goes beyond services; for us, it’s about building a lasting partnership. We pride ourselves on constantly testing, learning, and refining our advertising strategy per platform, rather than the “set it and forget it” approach that is unfortunately all too common in this industry. McIvor Marketing is a woman-owned business with staff nationwide, including Nashville, TN, where our Head of Music & Entertainment is based.

We work closely with you to craft targeted campaigns based on your goals, that reach the right audience on the platforms they use most, driving awareness, fan engagement, streams, and ticket and merch sales. Post-launch, we’ll provide you with updates on each campaign’s performance, identify growth opportunities, and ensure maximum ROI for your project.

What You Get

Our selection of marketing services are designed to elevate every aspect of your brand,  increasing awareness, growing your fanbase, fan engagement, music consumption, ticket and merchandise sales in a way that is tailored to your goals.

Fanbase

Build a dedicated, engaged fanbase to fuel your long-term success. Our strategies will help turn casual listeners into superfans, and create a loyal community that champions your music.

Streams & Music Consumption

Let us help you promote and drive traffic to your latest release, or help to grow your followers to drive algorithmic streams on future releases.

Merchandise Sales

E-commerce site optimizations, Meta Commerce Account Integration to run catalog ads, consulting and more.

YouTube Campaigns & Channel Optimization

Have a new video? Let’s put it in front of the right audience, expanding discovery and growing your YouTube subscriber base. We can also optimize your YouTube channel

Creative Design & Branding

Elevate your artistic brand to stand out. We’ll help you create visually striking assets that align with your brand including ad creative and social banners, to album artwork and tour posters.

Ticket Sales

Fill those venues and boost your touring revenue. Let us help you drive ticket sales getting the word out to current fans and attract new more fans to your live shows.

Websites

Whether you need website updates, site revamp or new website created from scratch, McIvor Marketing can design, build, optimize, and manage your site’s content to be a central hub of information that is also SEO friendly (to help you rank in organic searches).

Engagement & Follow Campaigns

Social media algorithms don’t always favor organic or “unpaid” content. McIvor Marketing has a proven track record of helping increase artists’ engagement and grow their followings on platforms like Facebook, Instagram, TikTok, and YouTube. We do this by sharing relevant content with potential fans.

Email Marketing

Email marketing remains  one of the most effective ways to stay connected to your fans. McIvor Marketing can help you develop and manage email campaigns to spread the word about new releases, merch, upcoming performances, and more. We also offer automated email marketing services to keep you connected to your audience on a regular basis.  

Take your campaign to the next level

Audits & Optimizations

OTT/CTV Advertising

Search & Display Advertising

Social Media Marketing

Audio Advertising

Case Studies + Client Spotlight

Matthew Whitaker

Increase Streams

Matthew Whitaker is a prodigy Jazz pianist who has been featured on 60 Minutes, the TODAY Show, ABC World News, and Ellen.
We worked closely with Alchemy Artist Services to promote the release of his recent single “The Organ Grinder’s Swing”

O.N.E The Duo

YOUTUBE & TIKTOK GROWTH

O.N.E The Duo is a Mother-Daughter Country Duo. McIvor Marketing worked closely with Alchemy Artist Services throughout their recent album cycle. The goal of driving YouTube and TikTok growth with some great results that secured national coverage.

Michael Franti

TOUR aDVERTISING

We partnered with Alchemy Artist Services on Michael Franti’s Follow Your Heart US Tour.

Gable Bradley

Website Redesign

Launching a new album, we redesigned his website for a cohesive look & feel.

Our Partners

Contact Us

Copyright © 2024 McIvor Marketing LLC.  All Rights Reserved.

Matthew Whitaker

INCREASE STREAMS

Matthew Whitaker is a prodigy Jazz pianist who has been featured on 60 Minutes, the TODAY Show, ABC World News, and Ellen.

We worked closely with Alchemy Artist Services to promote the release of his recent single “The Organ Grinder’s Swing”.

VERY HIGH Click Through Rate

VERY LOW Cost Per Click – a fraction of a penny!!!

In the 30 day period after release “The Organ Grinder’s Swing” was the most streamed song in Matthew’s catalog on Spotify.

26% of streams came from Matthew’s Spotify profile and catalog that we were directing traffic towards. 

Matthew’s overall streams on Spotify grew 25%, Listeners grew 36% in that window!

We were able to identify that the majority of the streams came from the US, Germany, Brazil and Canada.

Based on those results and that information, we can focus on those key territories for future campaigns very cost effectively to drive streams, grow followers / fans, retarget for future merchandise sales or tour dates, or any of the above. 

O.N.E The Duo

YOUTUBE & TIKTOK GROWTH

O.N.E The Duo is a Mother-Daughter Country Duo. We worked closely with Alchemy Artist Services throughout their recent album cycle with some great results.

What We Did: 

  • YouTube advertising on four cover videos and five official music videos.
  • Monthly TikTok “boost” budget for over-performing organic content
 

What We Achieved: 

  • 2.5M+ views on YouTube, 1100% increase in YouTube Subscribers.
  • TikTok channel grew 10x from 9K followers to 90K+ followers 

Michael Franti

TOURING

We partnered with Alchemy Artist Services on Michael Franti’s Follow Your Heart US Tour.

In 2022, we partnered with Alchemy Artist Services on Michael Franti’s Follow Your Heart US Tour, his first national tour in four years. In collaboration with Alchemy over four months in over 30 hard ticket markets, McIvor Marketing worked closely with Alchemy, adjusting ads each week based on real-time ticket counts.

 

What we achieved:

  • Over 200K+ impressions to direct ticket links: Over 200K+
  • Over 50K+ tickets sold
  • 1K+ VIP upgrade packages sold
  • 2/3 of all shows selling out completely, or more than 80% of tickets

Gable Bradley

Website Redesign

Old Site

New Site