Music & Entertainment Marketing

Owning vs Renting. Owning your data and digital spaces are essential for staying connected to your fan-base, audience and access to your stats so you can continue to make smarter marketing decisions. With us, we build your ads in accounts that you retain full ownership of ensuring a truly unique and tailored experience. If we create an account for you, you will own it. 

We work closely with you to craft targeted campaigns based on your goals, that reach the right audience on the platforms they use most, driving awareness, fan engagement, streams, and ticket and merch sales. Post-launch, we’ll provide you with updates on each campaign’s performance, identify growth opportunities, and ensure maximum ROI for your project.

With over 15 years of experience in the digital marketing space, McIvor Marketing has a proven track record in transforming and elevating our clients’ connections to their audiences. This extensive experience empowers us to employ the most innovative and data-driven approaches to connect with your audience and grow your fanbase. 

Our team of digital marketing strategists, execution specialists, developers, and graphic designers are here to help you with every aspect of your project.

You can’t manage what you don’t measure. We are driven by measurable results for our clients. By providing granular and aggregate analytics reporting and insights on how each campaign is performing, we’re constantly finding new ways to adjust and optimize for your success.

We prioritize accountability by providing tangible proof of all work performed, we build campaigns in accounts that our clients “own” and are transparent about management fees vs ad spends. This is a practice that sets us apart in an industry where such transparency is not commonly practiced.

Unlike agencies that charge a percentage of your overall budget for paid media campaigns, we charge a flat management fee per platform per month. Without charging a commission intended to inflate your ad spend, we remain aligned with your goals, allowing you to focus on what matters most: your project and your goals.

Our commitment to your success goes beyond services; for us, it’s about building a lasting partnership. We pride ourselves on constantly testing, learning, and refining our advertising strategy per platform, rather than the “set it and forget it” approach that is unfortunately all too common in this industry. McIvor Marketing is a woman-owned business with staff nationwide, including Nashville, TN, where our Head of Music & Entertainment is based.