McIvor'S Marketing Blog

FACEBOOK & INSTAGRAM UPDATES: ADAPTING TO APPLE IN-APP PURCHASE (IAP) CHANGES

Facebook & Instagram Updates: Adapting to Apple In-App Purchase (IAP) Changes

If you're someone who frequently uses the Boosts Posts feature on these platforms' iOS apps, you'll want to pay close attention to the updates and ...
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UNLOCKING ENGAGEMENT: THE POWER OF CAPTIONS IN SOCIAL MEDIA VIDEOS

Unlocking Engagement: The Power of Captions in Social Media Videos

In today's digital age, the consumption of online video content has reached unprecedented heights, with platforms like Facebook playing a pivotal role in this trend. ...
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MASTER YOUR MARKETING STRATEGY: 16 ESSENTIAL KPIS TO TRACK IN 2024

Master Your Marketing Strategy: 16 Essential KPIs to Track in 2024

In the ever-evolving landscape of digital marketing, Key Performance Indicators (KPIs) stand as the guiding stars illuminating the path to success. Whether you're delving into ...
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Unlocking SEO Trends in 2024 learn more with McIvor Marketing

Unlocking Success: The Top 12 SEO Trends Shaping 2024

The past year has witnessed a significant transformation in the world of marketing. The emergence of artificial intelligence (AI) has made content creation more accessible ...
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Top 7 digital marketing trends for 2024 learn more t McIvor Marketing

Exploring the Top 8 Digital Marketing Trends of 2024

As we embark on the journey of 2024, digital marketers must stay well-informed about the trends that will significantly impact their strategies throughout the year. ...
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Attention Spans in the age of distraction statistics shared by McIvor Marketing

Attention in the Age of Distraction: Analyzing 2023 Statistics

In today's world, it's hard to escape the sight of people fixated on their tiny screens everywhere you go. The smartphone has become an integral ...
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