McIvor'S Marketing Blog

BROADENING YOUR HORIZONS: DISCOVERING BRAND INFLUENCERS BEYOND INSTAGRAM new McIvor Marketing Blog

Broadening Your Horizons: Discovering Brand Influencers Beyond Instagram

In today's dynamic digital marketing landscape, teaming up with influencers has become a vital strategy for brands aiming to genuinely connect with their audience. Instagram ...
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GOOGLE'S NEW ATTRIBUTION MODELS: MUST-KNOW INSIGHTS FOR ADVERTISERS McIvor Marketing Blog

Google’s New Attribution Models: Must-Know Insights for Advertisers

Google is all about automation and less control for advertisers these days. Older features are often phased out in favor of newer, simpler ones. The ...
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PLATFORM SHOWDOWN: TIKTOK VS. YOUTUBE - WHICH ALIGNS WITH YOUR GOALS? new McIvor Marketing Blog

Platform Showdown: TikTok vs. YouTube – Which Aligns with Your Goals?

Ask any savvy business leader and they'll tell you that thriving in today's market demands a robust presence on social media. It's not a matter ...
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Tips for relationship selling and closing sales - learn more in the McIvor Marketing Blog

Tips for Enhanced Relationship Selling and Increased Sales Closures

In times of economic uncertainty, selling has become more challenging due to tighter budgets. What used to resemble a leisurely golf game or a dinner ...
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Maximize Sales With 8 Proven Black Friday Facebook Ad Strategies - McIvor Marketing Blog

Maximize Sales with 8 Proven Black Friday Facebook Ad Strategies

Black Friday presents an incredible opportunity for e-commerce advertisers to significantly boost product sales and draw in waves of fresh customers. In 2022, U.S. shoppers ...
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Discovery Relevant Keywords and Maximizing Impact - McIvor Marketing Blog

Discovering Relevant Keywords and Maximizing Their Impact

In the ever-evolving landscape of digital marketing and SEO, the role of keywords continues to be forefront. They serve as the navigational tool that directs ...
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