FACEBOOK & TIKTOK HOW BOTH CAN HELP YOUR BUSINESS

BY HEIDI MCIVOR ALLEN

Two great resources in social media marketing are Facebook and TikTok ads. McIvor Marketing is able to help create, manage and run these two platforms so that you can extend your audience reach. We are able to explore the different options each platform has to offer and use both of them together to create an effective marketing strategy for your business. You may be wondering, why utilize Facebook? Or why utilize TikTok? Or why would you pay for both? Here is where we answer those questions by giving you information about each platform and how McIvor Marketing can help you get the most out of each of these.

“When you change one thing, you have the ability to change EVERYTHING.”

HOW ARE FACEBOOK ADS HELPFUL?

Facebook advertising utilizes image-based ads that contain captions. These can be placed throughout the Facebook network in the forms of Facebook feeds, stories, messages and all of Instagram. Since Facebook is able to collect data from its users to target ads, advertisers are able to reach a larger audience with greater results. There are different ways to format ads too. This allows advertisers to get different results based on the goals they want to achieve from their ads.

HOW ARE TIKTOK ADS HELPFUL?

Unlike Facebook ads, TikTok uses one main format, its video-based main feed. Users are able to scroll through the main feed to discover different videos, which allows advertisers to reach a bigger audience. Advertisers are also able to use Branded Effects, Branded Hashtag Challenges, and other popular trends to increase their views and target a specific audience.

COMPARING MARKETING FACTORS

Let’s talk costs…the average costs of Facebook ads are $7.00 CPM (cost per mille) and $1.00 CPC (cost per click). The average costs of TikTok ads are $10.00 CPM and $1.00 CPC.

FACEBOOK ADS

$7.00 CPM

$1.00 CPC

TIKTOK ADS

$10.00 CPM

$1.00 CPC

Although Facebook is cheaper when it comes to CPM, however, there are several factors based on your business and audience that will affect the cost.

Facebook and TikTok have different audiences that use each platform. TikTok is more popular for a younger audience with over half ranging from ages 18-34. Facebook has a larger age group audience. 41% of its users are over 35.

FACEBOOK ADS

18-24 yr olds – 22.6%

25-34 yr olds – 31%

35+ yr olds – 41%

TIKTOK ADS

18-24 yr olds – 41.7%

25-34 yr olds – 31%

35+ yr olds – 24.1%

Both Facebook and TikTok offer audience targeting. Options include demographic, interest, behavior, and device targeting. Advertisers are able to cater to their custom audience. One of the pros of Facebook is that it is older than TikTok and therefore has more data to pull from. This allows Facebook to be more specific to its users for ads.

FACEBOOK ADS

Started in 2007

TIKTOK ADS

Started in 2020

The formatting of ads is incredibly important for businesses wanting to reach a wider range audience. Facebook and TikTok offer different options for advertisers. Facebook is able to stream ads across Instagram and can place ads in different locations across the network. TikTok uses its main feed to place ads right in front of viewers.

FACEBOOK ADS

Image Ads

Video Ads

Carousel Ads

In-Stream Video Ads

Stories Ads

Collection Ads

Messenger Ads

TIKTOK ADS

In-Feed Ads

Top View Ads

Brand Takeover Ads

Branded Hashtag Ads

Branded Effects Ads

Collection Ads

Both platforms are able to offer analytics when it comes to advertising. Advertisers are able to use the dashboards in each platform to monitor their ads, see results, and capture any movement.

USING FACEBOOK AND TIKTOK TOGETHER

Whether you’re a small business or a large corporation, utilizing the differences in Facebook ads and TikTok ads can create a broader audience and amazing results based on your goals. Since there are some differences between the two platforms, advertisers are able to reach audiences using different formats. Having your business ads on two platforms also creates a stronger brand identity. Facebook and TikTok users often have both platforms. Seeing ads for the same business on both platforms allows users to see solidarity in your brand.

MCIVOR MARKETING WITH THESE TWO PLATFORMS

McIvor Marketing has experience with both of these platforms. We are agency partners with both Facebook and TikTok! This allows us to have inside sources so that we can have faster customer support, faster generated contact, and a better understanding of how to best use Facebook and TikTok to meet the needs and goals of your business!

What Business Services Does McIvor Marketing Offer?

We are so glad you asked! From setups to start-ups, to businesses in growth and transformation, McIvor Marketing specializes in a variety of services to meet your needs. Our Phoenix based digital marketing agency can help with website design & development, logo design, branding, off-line marketing design and strategy, paid search management, social media management, email marketing, display advertising and more!

Not ready to dive into hiring a full-time marketing director? Maybe you’re just curious about how your marketing is performing. We can help you set up trackable ways to measure your marketing ROI with a project-based digital audit to gauge current performance. We can also help you get your social media advertising portals set up. We also offer training on Google Analytics, Facebook Business Manager, Facebook Ads, Google Ads, Canva, as well as how to plan content and brainstorm ideas to help you grow through research.

Check out our full list of services and reach out with any questions.

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