Although Facebook is cheaper when it comes to CPM, however, there are several factors based on your business and audience that will affect the cost.
Facebook and TikTok have different audiences that use each platform. TikTok is more popular for a younger audience with over half ranging from ages 18-34. Facebook has a larger age group audience. 41% of its users are over 35.
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Check out this blog post and see if your business is currently tackling these Top 5 Marketing Tips. If you have questions or find you need help in an area, reach out!
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