Running a small business is tough. You have to wear so many hats that many large companies have complete departments to focus on just one of the things you are responsible for. I get it. I am in the same boat! So in an effort to help fellow growing businesses, I thought I would start to share what “I know” and hopefully it can help make your day a little less stressful and help you in an area that is so important in this very digital age.
“When you change one thing, you have the ability to change everything. Here are 5 marketing tips for small businesses to help you grow.”
Let’s get to it! Here are 5 marketing tips to help your small business. If you have any questions, don’t hesitate to reach out!
Optimizing your website for SEO is so important and a job that is never done. Google alone has a 200 point checklist on how it ranks your website. Every time you follow the rules, you have a chance to rank higher in those search results, when you don’t… you will slip to page 2 and beyond. Here are a few questions to ask yourself:
You already know that your customers are online and on social media DAILY. The question you need to research is, what social media spaces are they spending the MOST time on? Whatever those spaces are, you need to be there. The thing with social media is that it’s a 2-way conversation and people are looking to have conversations with friends, family and get educated about who you are as a business and helps keep you top of mind. Here are a few questions to ask yourself?
Having a strong network of people within your industry and in the local communities that you serve is very important. How strong is your current “network”? What is your elevator pitch? Building a network of mutually beneficial relationships that will refer you to other businesses or customers (and vice versa) is so important – especially today. Here are a few things to review or things you can start doing to help.
However you do it, building a referral network can be a HUGE revenue stream for you if done correctly.
You have probably heard this before “content is king”! It really is. Good, local content that is unique and relevant to what you offer is so powerful. And if done correctly, it will help you for years and years to come. So here are a few tips about content.
50% of millennials will believe an online review over their own friends & family. You read that right. I didn’t believe it at first but then I started to track my own buying behavior and realized that even if I got a referral from someone I know & trust, I would still research them online, check out their reviews, look up their website and see what they offer and what their company stands for. And depending on how good or bad those online reviews were… that would ultimately determine who I did business with.
Your customers, whether they want to admit it or not, are the same way. We all have easy access to data and information at our fingertips, don’t lose a potential customer when they are so close to buying and already in your sales funnel! Here are a few tips:
These are just a few things that need to be top of mind (especially for new customer acquisition).
I know this may be a lot of information and for some, and for others, it might just be the reassurance you needed to know that you are wearing all your hats very well! For others, it’s ok, if one or even all 5 of these tips need a little more attention. Just know, that is where I can come into play (or other marketing companies like myself). I can help small businesses like yours with any and all of your marketing needs. Reach out with questions anytime!
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