You’ve published your website – now, you just need users to find it. That’s where SEO management comes in. When your website’s relationships with search engines are optimized, your website will get more traffic from your target audience. At McIvor Marketing, we know the guidelines and the changes to make that will optimize your search results, effectively helping you reach your website’s goals.
At its core, technical SEO is just what it sounds like – it’s the process of crafting your website to optimize its engagement with search engines, making for a better user experience and traffic geared toward your target audience.
If pages on your website aren’t crafted to be accessible to search engines, your target audience won’t have the capability to view them. This means a loss of traffic and potential revenue.
Furthermore, if your target audience reaches your website, but finds it slow and difficult to use, they won’t stay on your website.
Technical SEO management not only means optimizing your website’s search engine capabilities, but also optimizing your website’s effectiveness for its audience. To best optimize your website, there are many associated steps – but don’t fret! With McIvor Marketing’s help, we can work together to make your website meet your goals and its full potential.
“You can’t manage what you don’t measure”
– a favorite quote from Heidi McIvor-Allen, owner of McIvor Marketing
Bugs, especially in relation to software, get a bad reputation, but when it comes to optimizing your website, they’re going to be your best friends.
Search engines deploy bots, or “spiders,” to crawl your website every time you publish new content. These bugs follow links on your site’s pages to find the pages that it hasn’t seen before – a process referred to as crawling. The search engine then indexes these pages and if that page meets the ranking criteria, it will be shown in search results.
But before your pages will show up in search results, you have to make sure that the bugs can find them. Lucky for you, McIvor Marketing knows just the things to do, for example:
Remember those helpful little bugs we talked about earlier? Well, besides crawling your site, they do another integral step. After crawling your pages, these bots analyze and catalog the content within the search engine’s search index. This search index is the database associated with the search engine that stores the information the search engine’s bots have analyzed.
This is a crucial step: if you want your webpages to show up in search results, you must have your webpages indexed.
Want a quick way to check if your pages have been indexed?
Do a “site:” search of your websites URL in the search engine, and look at the number of results!
At the end of the day, content is king – and we know content. The following is a list of just some of the changes that McIvor Marketing will make to help you optimize your website and to make it reach its full potential.
We are so glad you asked! From setups to start-ups, to businesses in growth and transformation, McIvor Marketing specializes in a variety of services to meet your needs. Our Phoenix based digital marketing agency can help with website design & development, logo design, branding, off-line marketing design and strategy, paid search management, social media management, email marketing, display advertising and more!
Not ready to dive into hiring a full-time marketing director? Maybe you’re just curious about how your marketing is performing. We can help you set up trackable ways to measure your marketing ROI with a project-based digital audit to gauge current performance. We can also help you get your social media advertising portals set up. We also offer training on Google Analytics, Facebook Business Manager, Facebook Ads, Google Ads, Canva, as well as how to plan content and brainstorm ideas to help you grow through research.
Check out our full list of services and reach out with any questions.
Check out this blog post and see if your business is currently tackling these Top 5 Marketing Tips. If you have questions or find you need help in an area, reach out!
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