FROM LEADS TO CONVERSIONS: EXPLORING THE DYNAMIC WORLD OF CLICK FUNNELS AND SALES FUNNELS

BY HEIDI MCIVOR ALLEN

Whether it’s click funnels or the inclusion of headers and metadata, understanding and optimizing SEO for your business is a big deal! Search Engine Optimization requires both internal and external content aspects. Below, we’ve broken down what you need to know for your brand’s SEO and what McIvor Marketing can do to optimize your click funnels and sales funnels.

“When you change one thing, you have the ability to change EVERYTHING.”

WHAT IS REQUIRED FOR SEO RANKING?

There are a lot of aspects you want to keep in mind when working towards an SEO ranking – but don’t fret! We’ve broken down what you need to know to achieve your it!

TECHNICAL REQUIREMENTS

What You Need

Why It Matters

Provides Space For A Search Engine AND Your Audience To Understand Your Brand
H1 = Title; It May Be The ONLY Thing Your Consumer Readers – Make It Count!
H2 = Chapters; Acts As A Summary
Metadata Is What Appears In A Search, Helping Your Audience Click Your Link
A Bonus Way To Include Extra SEO
The Words People Are Actually Using To Search For Your Article

CONTEXTUAL

What You Need

Why It Matters

You’re A Person, Not A Textbook!
Make Sure It’s Well Written, Looking Out For Grammatical Mistakes
These Break Up Content, Which Helps Your Audience Stay Engaged With Your Post
Repeat Keywords (And Nothing Else!)
A Natural Way To Include Extra Headlines, Allowing For A Quick Read

CLICK FUNNELS, SALES FUNNELS, AND HOW THEY IMPROVE YOUR SEO

Once you’ve optimized your search engine, it’s time to turn your sights on optimizing your click funnels and sales funnels. These are what come after your prospective customer has found your website.

Below, we’ll explain what these funnels are, what the difference between them is, their basic structure, and why you should care about them when it comes to SEO!

WHAT IS A CLICK FUNNEL?

At its core, a click funnel is another marketing strategy. Click funnels can range in length – either way, they’re a series of landing pages that eventually lead to a specific page, called a conversion. This can be a purchase, a download, a signature, or a follow.

A click funnel is a guide: it takes a user through a link-by-link process, curated by you, that will lead them to your desired ending page. You’ll want your click funnel to follow four basic steps.

Awareness

Interest

Decision

Action

AWARENESS: How you peak your consumer’s interest!
INTEREST: You have them intrigued – this is when you want to give them more information.
DECISION: The consumer has all of the information they need – this is when they decide whether or not they want to continue in the process.
ACTION: Congratulations! Your prospective consumer is now a successful consumer!

WHAT IS A SALES FUNNEL?

Think back to click funnels – remember how they can or cannot end in a purchase? Well, the big difference between a click funnel and a sales funnel is that the latter always ends in your consumer becoming a paying customer of your business.

Similar to click funnels, there’s a five step guideline that you want to take into account when creating your sales funnel.

Awareness

Interest

Evaluation

Desire

Action

AWARENESS: You know this one! Just like with a click funnel, this is first contact with your prospective consumer.
INTEREST: Another consistent one to a click funnel! Build your credibility, show how you’re better than your competition, and be sure to give your consumer all the information they may need to make their decision.
EVALUATION: Show how your product or service is their best solution – or be honest with them if it’s not. The latter may seem ill-advised, but think of this as a way to build further trust with your consumer. If a consumer trusts you, they’ll find you first in the future.
DESIRE: Your consumer wants your product or service, how great! Now, this is when the prospective customer is learning about all your offers, your pricing, potential discounts, and everything else they need to make an informed decision.
ACTION: Congratulations! You’re potential customer is now a paying customer!

WHAT ARE THE BENEFITS OF CLICK FUNNELS AND SALES FUNNELS?

Each of these strategies help you increase conversion rates, allow you to nurture current or prospective customers, and help you generate traffic. This dynamic duo are SO helpful, but they won’t be fully optimized if your target audience can’t find your website.

Think of it this way: SEO helps your potential consumer find your brand, optimized funnels help your potential consumer learn more about your brand. SEO is the first step and these click funnels are the second step – but to get to the second step, you need to do the first step first!

HOW MCIVOR MARKETING CAN HELP YOU GO FROM LEADS TO CONVERSIONS WITH CLICK FUNNELS AND SALES FUNNELS

From helping you find your most optimized click funnel steps to making sure your offers are irresistible at the end of your sales funnel, McIvor Marketing can help you optimize your search engines, your click funnels, and your sales funnels!

Create Compelling Offers

McIvor Marketing will help you craft irresistible offers throughout your click funnels and sales funnels.

Optimizing Funnel Sequence

We’ll design informational and visually dynamic funnels that flow seamlessly.

Creating Personal Experiences

We can offer each type of client a personalized experience within your funnels.

Persuasive Marketing

Our writers will use their expert copywriting prowess to layer persuasive writing techniques within your funnels.

Maximizing Conversion Rates

McIvor Marketing can optimize your conversion points within each funnel in order to maximize your conversion rates.

A/B Test To Perfection

We use rigorous A/B testing methods to improve your funnels for your brand’s benefit.

Easy Merging With CRM Systems

McIvor Marketing can seamlessly integrate all of your brand’s funnels with your CRM system.

Follow Up With Clients Automatically

We take advantage of the of the latest tech to create dynamic and effective automatic follow-up sequences.

Offering Data-Based Advice

We’ll crunch the numbers and show you what is working and what isn’t, all to continue optimization.

Expert Knowledge Crafted Towards Your Needs

Informed advice and support during your mastery of SEO and funnels.

Want to Read 5 Marketing Tips for Small Businesses?

Check out this blog post and see if your business is currently tackling these Top 5 Marketing Tips. If you have questions or find you need help in an area, reach out!

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