MCIVOR MARKETING FOUNDER AND CEO CHOSEN AS A META LEADER FOR SECOND CONSECUTIVE YEAR

Heidi McIvor-Allen - Owner of McIvor Marketing LLC

BY HEIDI MCIVOR ALLEN

For a second consecutive year, McIvor Marketing Founder and CEO, Heidi McIvor-Allen was selected as a member of the Meta Leaders Network. McIvor received the high honor in January 2021 of being chosen as one of the first 500 leaders, after going through an extensive selection process. The network provides McIvor Marketing with invaluable knowledge to be successful marketing and monetizing clients’ social media presence. Check out the full article Meta wrote highlighting McIvor-Allen and her extensive marketing background:
“When you change one thing, you have the ability to change EVERYTHING.”

WHAT IS THE META LEADERS NETWORK?

The Meta Leaders Network was designed to celebrate and support passionate, innovative, and dedicated entrepreneurs and connect them in a single community. Those in this community share the belief in the importance of serving their customers, their communities, and each other.

The Meta Leaders Community connects exceptional business leaders and helps small to medium business leaders amplify their success and build a better future for businesses everywhere based on shared knowledge. The community provides blogs on the latest trends in digital marketing and Meta platform updates, a suite of tools, and training programs and events dedicated to helping small business grow their digital marketing skill sets to compete in the digital economy.

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WHY YOU SHOULD LOOK TO MCIVOR MARKETING FOR ALL YOUR DIGITAL MARKETING NEEDS

Founder and CEO, Heidi McIvor-Allen has nearly 15 years of digital marketing experience. She takes a holistic look at her clients’ business and marketing strategies with a focus on manageable, intentional changes that can have a significant impact on measurable, data-driven results. ‘You can’t manage what you don’t measure’ is one of McIvor-Allen’s favorite mantras.

She believes in giving 110% with anything she does. Because of that mindset, Heidi has made a point to learn as much as she can about individual marketing platforms, becoming agency partners with all of the heavy hitters – Facebook, Instagram, YouTube, Google, Hulu, and TikTok.

“Being a Meta agency partner keeps our agency ahead of the curve with the latest trends, changes, and algorithm updates. We know what is going to become popular in the digital marketing world before most consumers – and that’s what sets our agency apart from the others. We truly care about giving our clients the best service and helping them achieve their marketing objectives,” adds McIvor-Allen.

WHY IS IT IMPORTANT TO USE AN AGENCY PARTNER?

An agency partner is a powerful partner – they can increase marketing reach, help current clients earn additional revenue, and help you reach new potential clients.  Becoming an agency partner means you and the agency you are partnering with have a mutually beneficial relationship. The company provides you with resources and expertise, while the agency provides its business savvy, creativity, expertise in marketing strategies, and on demand support. 

McIvor Marketing understands the importance of being an agency partner, which is why they have gone out of their way to become agency partners with as many digital marketing platforms as possible. Being an agency partner with Meta, and other emerging platforms is a great way to trust an agency is on top of the latest trends, changes, and algorithm updates.

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What Business Services Does McIvor Marketing Offer?

We are so glad you asked! From setups to start-ups, to businesses in growth and transformation, McIvor Marketing specializes in a variety of services to meet your needs. Our Phoenix based digital marketing agency can help with website design & development, logo design, branding, off-line marketing design and strategy, paid search management, social media management, email marketing, display advertising and more! 

Not ready to dive into hiring a full-time marketing director? Maybe you’re just curious about how your marketing is performing. We can help you set up trackable ways to measure your marketing ROI with a project-based digital audit to gauge current performance. We can also help you get your social media advertising portals set up. We also offer training on Google Analytics, Facebook Business Manager, Facebook Ads, Google Ads, Canva, as well as how to plan content and brainstorm ideas to help you grow through research.

Check out our full list of services and reach out with any questions. 

Want to Read 5 Marketing Tips for Small Businesses?

Check out this blog post and see if your business is currently tackling these Top 5 Marketing Tips. If you have questions or find you need help in an area, reach out! 

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