Creative Project Services

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What is Creative Marketing?

Creative marketing is a tool used by advertisers to gain an audience. Attention is generated around a service, product, or event, using various tools to create a cohesive message that connects with users. The cohesive message will comply with the branding guidelines. Aspects of creative marketing include music, branding, graphics, design, and social media.

What Makes Creative Good Creative?

Creative Projects McIvor Marketing Can Produce

From branding items to business cards, to flyers to email creative to graphics for your website or social media; here at McIvor Marketing, we got you covered. We have affordable pricing with high quality creative to meet any and all of your marketing needs. What does your brand say about you? Does your digital spaces reflect the type of image and company that you are? If not, reach out about pricing for a specific project or to have us on retainer for all your creative needs.

How McIvor Marketing Manages Creative Projects

Step-By-Step Process

Step 1:

Before We Can Begin
In order to manage creative projects successfully for our clients, we need to first know the branding message and strategy.

Step 2:

Create a Creative Project Timeline
We ensure to provide a reasonable amount of time between each step so each team member can deliver on schedule.

Step 3:

Determine What Content Will Be In The Piece
Content should drive the design, not the reverse. If you start with design and try to fill in content later, the piece may not be nearly as effective. First we, identify the copy, graphics, photos or charts then we begin the design process.

Step 4:

Use a Creative Brief
A creative brief is an overview for a project. It can be simple or lengthy depending on the complexity of the project and the amount of background information our team needs. A good creative brief defines deadlines, goals, audience, content, background information about the product, service, audience, company, etc. Along with branding requirements included the desired color palette, logo usage, fonts, etc.

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You've Got Questions, We Have Answers!

Answer: Great question. The reason digital marketing is important is that, in order for your business to get any new customers, someone has to hear about you for the first time. Because of technology and social media, the first touch point is online. If you don’t focus on your “virtual front door” and all your digital spaces, you aren’t giving your business a fair shot to win.

Answer: Since 90 percent of all your marketing starts with your website and online, and now, more people have smartphones than working toilets (yes, that is fact), we are able to drop virtual “cookies” and track people’s behavior. We can see where they came from, how long they are staying on your site, what content and pages they were interested in, where they were “referred” from, and more! If you do it correctly, you can make smarter marketing decisions by using the raw data and overlaying it with your CRM data.

Answer: The short answer is no, however, there are more than 462 million search results for this exact question with tutorials, tips, ideas and more. So even though the concept isn’t that complicated, if you don’t work with the right partner, it’s really easy to waste money on targeting that is too broad, or using the wrong conversions. By working with a consultant like us, even if you don’t end up managing your social media yourself, having a better understanding of the process and how to measure ROI will only make your business stronger.

Have a Question?

Contact us anytime and we’d be more than happy to help your business or even add to our FAQ section to help other business owners during their research to growing, evolving and transforming your business. If you change one thing, you can change everything.