Answer: Great question. The reason digital marketing is important is that, in order for your business to get any new customers, someone has to hear about you for the first time. Because of technology and social media, the first touch point is online. If you don’t focus on your “virtual front door” and all your digital spaces, you aren’t giving your business a fair shot to win.
Answer: Since 90 percent of all your marketing starts with your website and online, and now, more people have smartphones than working toilets (yes, that is fact), we are able to drop virtual “cookies” and track people’s behavior. We can see where they came from, how long they are staying on your site, what content and pages they were interested in, where they were “referred” from, and more! If you do it correctly, you can make smarter marketing decisions by using the raw data and overlaying it with your CRM data.
Answer: The short answer is no, however, there are more than 462 million search results for this exact question with tutorials, tips, ideas and more. So even though the concept isn’t that complicated, if you don’t work with the right partner, it’s really easy to waste money on targeting that is too broad, or using the wrong conversions. By working with a consultant like us, even if you don’t end up managing your social media yourself, having a better understanding of the process and how to measure ROI will only make your business stronger.
Contact us anytime and we’d be more than happy to help your business or even add to our FAQ section to help other business owners during their research to growing, evolving and transforming your business. If you change one thing, you can change everything.