Search Engine Marketing (SEM) Services

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What is Search Engine Marketing?

Search Engine Marketing (SEM) is a digital marketing strategy used to increase the traffic to a website in Search Engine Results Pages (SERPs) such as Google. The goal of SEM is to promote a website’s visibility through paid search, contextual advertising and organic search rankings.

The 3 Main Search Engine Marketing Products

Pay Per Click (PPC)

Pay Per Click (PPC) is a form of internet marketing where advertisers pay a fee each time someone clicks on their ads.

Local Search Engine Optimization (SEO)

Local SEO is the process of optimizing a business's online presence and increasing traffic to their website.

Organic Search Engine Optimization (SEO)

Organic SEO refers to the methods used to achieve a high ranking on a search engine results page in unpaid, algorithm-driven results.

Benefits of Using a Search Engine Marketing Strategy

What's The Difference Between Search Engine Marketing (SEM) & Search Engine Optimization (SEO)?

Search Engine Marketing (SEM)

An approach that uses organic methods to appear in search results.

Search Engine Optimization (SEO)

An approach that uses paid methods to appear in search results.

Examples of Search Engine Marketing

How McIvor Marketing Can Increase Your ROI with a Search Engine Marketing Strategy

Search engines are becoming the primary way people find products and services, a strong search engine marketing strategy is becoming more and more essential for businesses. With our expertise in paid advertising and Search Engine Optimization (SEO) we can help drive traffic to your website, helping you generate sales and therefor increasing your Return On Investment (ROI).

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You've Got Questions, We Have Answers!

Answer: Great question. The reason digital marketing is important is that, in order for your business to get any new customers, someone has to hear about you for the first time. Because of technology and social media, the first touch point is online. If you don’t focus on your “virtual front door” and all your digital spaces, you aren’t giving your business a fair shot to win.

Answer: Since 90 percent of all your marketing starts with your website and online, and now, more people have smartphones than working toilets (yes, that is fact), we are able to drop virtual “cookies” and track people’s behavior. We can see where they came from, how long they are staying on your site, what content and pages they were interested in, where they were “referred” from, and more! If you do it correctly, you can make smarter marketing decisions by using the raw data and overlaying it with your CRM data.

Answer: The short answer is no, however, there are more than 462 million search results for this exact question with tutorials, tips, ideas and more. So even though the concept isn’t that complicated, if you don’t work with the right partner, it’s really easy to waste money on targeting that is too broad, or using the wrong conversions. By working with a consultant like us, even if you don’t end up managing your social media yourself, having a better understanding of the process and how to measure ROI will only make your business stronger.

Have a Question?

Contact us anytime and we’d be more than happy to help your business or even add to our FAQ section to help other business owners during their research to growing, evolving and transforming your business. If you change one thing, you can change everything.