Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)?

Content is king. If you need help with a content strategy or even content writing on a monthly basis, you’ve come to the right place. Here at McIvor Marketing, we are experts when it comes to helping you rank in Google, Yahoo, and Bing (and doing it the right way). The content length, proper heading tags, metadata, image alt tags, and more… these are all important in the eyes of search engines. If you want to rank when people are looking for things you offer but not YOU, let’s chat.

What Are The 12 Types of SEO?

1

White-Hat SEO

White-hat SEO improves your search engine ranking on the SERPs while regulating the integrity of your website with the search engine’s terms of service.

2

Black-Hat SEO

Exploits weaknesses in Google’s search algorithm to rank higher in its search results. Spam or paid link-building strategies, keyword stuffing, cloaking, etc., are used to get ahead in the search engine results.

3

Gray-Hat SEO

Using gray-hat SEO practices will not result in site ban from search engines. In simpler terms, the material or content that you publish in accordance with the gray-hat SEO remains ill-defined.

4

On-Page SEO

On-Page SEO is the process of optimizing web pages’ title tags, internal links, HTML code, URL, images, and many other on-page elements to improve rankings and user experience.

5

Off-Page SEO

It includes getting good social media advertising, getting clients to give you good reviews on online forums, and getting links from credible websites in the same field as you.

6

Technical SEO

The primary goal of technical SEO assist Google’s bots in successfully crawling, interpreting, & indexing your website’s pages.

7

International SEO

International SEO improves your website’s organic traffic from different areas & languages. If you want to succeed at international SEO, you must cater to your target market’s cultural context and allow them to make transactions in their currency and language.

8

Local SEO

A strategy to help a business become more visible in local search results on Google. Local SEO helps businesses reach the local audience by analyzing their behavior through trillions of searches.

9

Ecommerce SEO

Ecommerce SEO is one of the best ways to get traffic by paid search, but the SEO costs are much less. It helps create your online store website to rank higher whenever someone searches for a product or service.

10

Content SEO

It refers to creating unique content, be it writing, graphics, or videos, to structure your website.

11

Mobile SEO

Optimizing a site for search engines while simultaneously ensuring that it is viewable properly on devices like mobiles and tablets. If a customer has a bad experience with a brand on their mobile phone, they may never return.

12

Negative SEO

Negative search engine optimization is an abhorrent and unethical sort of SEO practiced today. The goal of negative SEO is to lower your competitors’ search rankings so that you can overtake them or gain an advantage over them.

What is an SEO Expert?

An SEO expert is someone trained to improve your visibility on search engines. By following this guide, you’ll learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an SEO professional that can help you audit your pages.

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You've Got Questions, We Have Answers!

Why is digital marketing important?

Answer: Great question. The reason digital marketing is important is that, in order for your business to get any new customers, someone has to hear about you for the first time. Because of technology and social media, the first touch point is online. If you don’t focus on your “virtual front door” and all your digital spaces, you aren’t giving your business a fair shot to win.

When you say “trackable,” what does that mean and why should I care?

Answer: Since 90 percent of all your marketing starts with your website and online, and now, more people have smartphones than working toilets (yes, that is fact), we are able to drop virtual “cookies” and track people’s behavior. We can see where they came from, how long they are staying on your site, what content and pages they were interested in, where they were “referred” from, and more! If you do it correctly, you can make smarter marketing decisions by using the raw data and overlaying it with your CRM data.

Is it that hard to set up Facebook Ads?

Answer: The short answer is no, however, there are more than 462 million search results for this exact question with tutorials, tips, ideas and more. So even though the concept isn’t that complicated, if you don’t work with the right partner, it’s really easy to waste money on targeting that is too broad, or using the wrong conversions. By working with a consultant like us, even if you don’t end up managing your social media yourself, having a better understanding of the process and how to measure ROI will only make your business stronger.

Have a Question?

Contact us anytime and we’d be more than happy to help your business or even add to our FAQ section to help other business owners during their research to growing, evolving and transforming your business. If you change one thing, you can change everything.