Email Marketing Services

What is Email Marketing?

Some people might think that email marketing is outdated, but it is still an extremely effective way of reaching your target audience. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, events, specials and promotions and other services. It can also be used to educate your audience on the value of your brand, and keep them engaged between purchases.

What Are The 4 Types of Email Marketing?

1

Email
Newsletters

Email Newsletters are used to provide subscribers with helpful knowledge and tools regarding your industry and business. It is important to add value to your subscribers' inboxes; to do so create engaging content, including thought leadership, how-tos and announcements

2

Transactional
Email

These emails are sent to facilitate an expected transaction between a sender and a recipient. It could be a welcome email, a confirmation email, or event a cart abandonment email. A transactional email is meant to inform a customer about the action they have just taken.

3

Promotional
Email

Promotional emails are a great way to drive sales, signups, and new product offerings for your small business. The main goal is to convince customers to make a purchase. They include offers that entice and encourage your target to buy a new product or service.

4

Retention
Email

A retention email is a targeted and triggered message sent to an existing customer to increase engagement, loyalty, and satisfaction. It helps bring customers back and back again. They are a very useful email campaign strategy.

How McIvor Marketing Can Boost Your Email Marketing Strategy

Here at McIvor Marketing we are pros when it comes to sending out email campaigns to help our clients reach their marketing goals. We are experienced with multiple email marketing platforms such as Constant Contact and Mail Chimp. Contact us today to learn more about how we can help you run all kinds of email marketing campaigns.

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You've Got Questions, We Have Answers!

Why is digital marketing important?

Answer: Great question. The reason digital marketing is important is that, in order for your business to get any new customers, someone has to hear about you for the first time. Because of technology and social media, the first touch point is online. If you don’t focus on your “virtual front door” and all your digital spaces, you aren’t giving your business a fair shot to win.

When you say “trackable,” what does that mean and why should I care?

Answer: Since 90 percent of all your marketing starts with your website and online, and now, more people have smartphones than working toilets (yes, that is fact), we are able to drop virtual “cookies” and track people’s behavior. We can see where they came from, how long they are staying on your site, what content and pages they were interested in, where they were “referred” from, and more! If you do it correctly, you can make smarter marketing decisions by using the raw data and overlaying it with your CRM data.

Is it that hard to set up Facebook Ads?

Answer: The short answer is no, however, there are more than 462 million search results for this exact question with tutorials, tips, ideas and more. So even though the concept isn’t that complicated, if you don’t work with the right partner, it’s really easy to waste money on targeting that is too broad, or using the wrong conversions. By working with a consultant like us, even if you don’t end up managing your social media yourself, having a better understanding of the process and how to measure ROI will only make your business stronger.

Have a Question?

Contact us anytime and we’d be more than happy to help your business or even add to our FAQ section to help other business owners during their research to growing, evolving and transforming your business. If you change one thing, you can change everything.