Podcasting Services
Full Service Digital Marketing Agency
Helping To Grow Artists
And Their Businesses
WHAT WE OFFER
PROFESSIONAL AUDIO EDITING OF PODCAST BY AUDIO EXPERT JP ALLEN
Meet JP Allen, our head of audio editing here at McIvor Marketing! He has spent the past 15 years working in Top 10 Markets around the United States as a Morning Show Producer where he’s been given the title of “Editing GENIUS”! Plus he’s funny and great to work with. With his background and experience, not only will you be getting the best editing of your podcast audio, but you are going to enjoy the process even more not having to try and edit it yourself.
The difference between folks just starting out in the podcasting space and those that now have their own TV shows is the quality of their content and the quality of the production. Having someone to edit out extra-long pauses, excessive breathing or when you make a mistake. We can also add in a sound bed behind the raw audio and have other tools up our sleeves to help you!
MARKETING SUPPORT TO PROMOTE A PODCAST
This Service Includes:
- Facebook Podcasting Tools
- Online Audio Ads
- Social Media Ads
- Email Marketing
- Organic Social / Organic Content Strategy
- Creative Design
- Podcast Planning & Strategy Sessions
start your podcasting campaign today!
WHY PODCASTING IS IMPORTANT
Podcasting has become extensively more popular over the last decade and 78% of Americans are familiar with the term, while 5 out of 10 are active podcast listeners. As podcasting continues to grow across the nation, it is a perfect outlet to extend both your business and personal branding and can increase brand awareness while growing a larger client base.
A podcast can be used to talk about your business on a genuine and more personal level, promote and sell products and services, be used as an informative resource, and connect with others in the podcast community. If you already have audio or video for your brand on other platforms it can be easily transferred to a podcast to target a whole new audience and build your current client base. With how busy those in today’s society are, podcasts are the perfect multitasking tool for listeners compared to books.
Do you have great podcasting ideas but are unsure where to start and how to reach the audience you want? Have you been wanting to start podcasting but looking for help with editing (making it more professional) or you just want help marketing your existing podcast? Here at McIvor Marketing, we have all the tools you need to record, edit and market your podcast – check it out!
PODCASTING FREQUENTLY ASKED QUESTIONS
Audio editing services include manipulations being made to the recording and mix phases of the podcast audio. It can include adjustments involving the length, speed, and volume of the audio wavelengths, which will make the sound and flow of the podcast sound more professional. Loops can be added during the audio editing process to add in a dramatic effect. Cuts can also be made to fix any awkward pauses or mistakes that may occur during the recording process. Waveforms are used to make all of the audio edits to improve the overall production flow of the podcast being edited.
If you are a beginner in the podcast industry, not only can we provide you with the perfect space for recording your podcast, but we also have the skills and knowledge on how to edit your audio for the best recording outcomes. You want your podcast to not only contain the most interesting content but you want to ensure that the audio will sound clear, and professional. No one wants to hear background noise, unstable volumes, or heavy breathing while trying to enjoy a podcast – we will make sure that all of those items are controlled or edited out for the best listener experience!
If you’re wondering how long it will take to edit your podcast audio specifically, you can gather an estimate based on the length of your podcast episode! Our standard rate is $200/hour for podcast editing services. The editing process will take about 2-3 times the length of each podcast episode in order to ensure the most quality audio!
McIvor Marketing is your one-stop-shop for all of your podcasting needs! We will help you record your podcast, we provide professional audio editing from JP Allen (highly talented morning show radio producer who’s worked in Top 10 markets his whole career) but we will also help you promote it!
A lot of studios have the ability to help you record your podcast, but if a tree falls in the woods and there is no one to listen, did it really happen? We are here to help with not only business podcasting services but personal podcasting services as well! You have a voice and a story that is dying to be shared and heard by a large audience and we can make it happen for you with ease. Don’t stress yourself out with hours of trying to troubleshoot editing a podcast when we have the ability to get the job done professionally, and in a timely manner. Don’t waste your time on recording something meaningful when you don’t have the resources to share it with the world – WE DO AND ARE HERE TO HELP!
Turn up the volume on your brand’s voice—let us help you create a podcast that resonates!
SAMPLE PLATFORMS THAT WE HAVE ACCESS TO
At McIvor Marketing, we provide comprehensive online audio advertising solutions, ensuring your brand reaches listeners across a diverse range of platforms. When promoting your podcast, we serve audio ads in streaming content that can be accessed on various devices, maximizing your reach during popular media such as music, podcasts, gaming apps, and sporting events. Below is a sample list of the publishers and platforms where your ads will run, enhancing your podcast’s visibility and engagement with target audiences.
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You've Got Questions, We Have Answers!
Answer: Great question. The reason digital marketing is important is that, in order for your business to get any new customers, someone has to hear about you for the first time. Because of technology and social media, the first touch point is online. If you don’t focus on your “virtual front door” and all your digital spaces, you aren’t giving your business a fair shot to win.
Answer: Since 90 percent of all your marketing starts with your website and online, and now, more people have smartphones than working toilets (yes, that is fact), we are able to drop virtual “cookies” and track people’s behavior. We can see where they came from, how long they are staying on your site, what content and pages they were interested in, where they were “referred” from, and more! If you do it correctly, you can make smarter marketing decisions by using the raw data and overlaying it with your CRM data.
Answer: The short answer is no, however, there are more than 462 million search results for this exact question with tutorials, tips, ideas and more. So even though the concept isn’t that complicated, if you don’t work with the right partner, it’s really easy to waste money on targeting that is too broad, or using the wrong conversions. By working with a consultant like us, even if you don’t end up managing your social media yourself, having a better understanding of the process and how to measure ROI will only make your business stronger.
Have a Question?
Contact us anytime and we’d be more than happy to help your business or even add to our FAQ section to help other business owners during their research to growing, evolving and transforming your business. If you change one thing, you can change everything.