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Search Engine Marketing (SEM) Services

What is Search Engine Marketing?

Search Engine Marketing (SEM) is a digital marketing strategy used to increase the traffic to a website in Search Engine Results Pages (SERPs) such as Google. The goal of SEM is to promote a website’s visibility through paid search, contextual advertising and organic search rankings.

The 3 Main Search Engine Marketing Products

Pay Per Click (PPC)

Pay Per Click (PPC) is a form of internet marketing where advertisers pay a fee each time someone clicks on their ads.

Local Search Engine Optimization (SEO)

Local SEO is the process of optimizing a business's online presence and increasing traffic to their website.

Organic Search Engine Optimization (SEO)

Organic SEO refers to the methods used to achieve a high ranking on a search engine results page in unpaid, algorithm-driven results.

Benefits of Using a Search Engine Marketing Strategy

  • Increase Your Online Presence
  • Enhance Brand Awareness & Visibility
  • Generate Leads & Sales
  • Drive Traffic to Your Website
  • Effectively Reach Your Target Audience
  • Boost Conversions
  • Cost Effective
  • Real Time, Measurable
  • Highly Intent-Driven

What's The Difference Between Search Engine Marketing (SEM) & Search Engine Optimization (SEO)?

Search Engine Marketing (SEM)

An approach that uses organic methods to appear in search results.

Search Engine Optimization (SEO)

An approach that uses paid methods to appear in search results.

Examples of Search Engine Marketing

  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • YouTube Ads
  • Instagram Ads
  • TikTok Ads

How McIvor Marketing Can Increase Your ROI with a Search Engine Marketing Strategy

Search engines are becoming the primary way people find products and services, a strong search engine marketing strategy is becoming more and more essential for businesses. With our expertise in paid advertising and Search Engine Optimization (SEO) we can help drive traffic to your website, helping you generate sales and therefor increasing your Return On Investment (ROI).

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You've Got Questions, We Have Answers!

Answer: Great question. The reason digital marketing is important is that, in order for your business to get any new customers, someone has to hear about you for the first time. Because of technology and social media, the first touch point is online. If you don’t focus on your “virtual front door” and all your digital spaces, you aren’t giving your business a fair shot to win.

Answer: Since 90 percent of all your marketing starts with your website and online, and now, more people have smartphones than working toilets (yes, that is fact), we are able to drop virtual “cookies” and track people’s behavior. We can see where they came from, how long they are staying on your site, what content and pages they were interested in, where they were “referred” from, and more! If you do it correctly, you can make smarter marketing decisions by using the raw data and overlaying it with your CRM data.

Answer: The short answer is no, however, there are more than 462 million search results for this exact question with tutorials, tips, ideas and more. So even though the concept isn’t that complicated, if you don’t work with the right partner, it’s really easy to waste money on targeting that is too broad, or using the wrong conversions. By working with a consultant like us, even if you don’t end up managing your social media yourself, having a better understanding of the process and how to measure ROI will only make your business stronger.

Have a Question?

Contact us anytime and we’d be more than happy to help your business or even add to our FAQ section to help other business owners during their research to growing, evolving and transforming your business. If you change one thing, you can change everything.

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Testimonials

5/5
"McIvor Marketing does amazing work! Our website has such an improved look and functionality! Every step of the way, Heidi and Natalie shared what needed to happen, why it would be helpful, and taught me how to do it myself. The attention to detail was very impressive. I love McIvor Marketing!"
Kathy Snyder's Review on McIvor Marketing - Midland Area Wellbeing Coalition Coordinator
Kathy SnyderMidland Area Wellbeing Coalition Coordinator
"Heidi and her team FAR EXCEEDED my expectations! Not only did they deliver on stunning and well thought out website but Heidi guided me through the many facets of launching my new business. She was instrumental in selecting a business name (a more painful process than naming my children!); helped me become razor sharp focused on my vision and goals as it relates to my business; she was my biggest cheerleader and motivator to stay the course through frustrations as many new business owners face. Heidi is the most talented designer, thought leader, and motivator I've encountered. THANK YOU HEIDI and the team at McIvor Marketing!!"
Kimberly Dunn Testimonial - Owner of MindUp Coaching - McIvor Marketing
Kimberly DunnOwner, MindUp Coaching
"Heidi is truly OUTSTANDING! She helped our company build a new lightening speed website with full SEO! We are just about to launch and can not wait to see our TURBO CHARGED performance! She is one of the most dedicated partners we have worked with during our 7 years in business. She cares about her work and listens to understand the goals of your business. We are going to continue working with Heidi and I am just about to call to get some PPC Landing pages created! Thanks again for a STELLAR experience so far Heidi!"
Stevie M.Sculpted Contours
"Heidi has been an absolute pleasure to work with. She assisted with revamping my resume and creating my LinkedIn profile. Heidi makes you feel like you are her top priority. Her marketing and social media knowledge are second to none. She is a true professional. I would highly recommend Heidi and McIvor Marketing to anyone looking to enhance their lives both personally and professionally."
Sandy Corcoran Testimonial - Marketing, Promotions and Event Professional -- McIvor Marketing -
Sandy CorcoranMarketing, Promotions, and Event Professional
"Heidi has been a phenomenal leader, boss, and friend to me during our time working together. She displays a level of enthusiasm for her work that is simply unmatched by anyone I've ever met. She's known to always go the extra mile, whether it's putting those extra after-hours into a big project or turning a small training opportunity into a chance to impart wisdom. Heidi is an asset to any team and I know she'll go far!"
Katie Taylor Testimonial - Assistant Project Manager and Digital Marketing Specialist - McIvor Marketing
Katie TaylorAssistant Project Manager & Digital Marketing Specialist
(former employee)
"Heidi is an absolute gem and a true genius of her craft! We recently brought her on as a Consultant for a WordPress site we’re developing, and her insights and expertise over the last few weeks have been invaluable. She’s incredibly knowledgeable and always eager to provide guidance when needed. Her love of her profession and the dedication she has to her clients is undeniable and it’s made profoundly evident in the work she does every single day. Can’t recommend her enough!"
Barrett Pope testimonial - antonline - McIvor Marketing
Barrett PopeNon-Profit Probono Project
"I am absolutely blown away by Heidi and her work. She is attentive, responsive, and completely out of this world! She is THE person for all marketing, social media, and business promotion. She has helped our company, Quoteburst, LLC. completely rebuild and structure our website and social media the way that it should be. Her ideas are thought through and provides us with insight on the things we never thought about to begin with. On top of being the best at what she does, she is extremely personable and fun! She has made us feel valued, listened to our concerns, and has executed ideas. She is amazing! We are thankful for you, Heidi!"
Hannah Harding testimonial - Quoteburst - McIvor Marketing
Hannah HardingQuoteburst
"When it comes to marketing, no one is better than Heidi. She knows the ins and outs of it all. Heidi helped us with everything. She helped us create/edit the logo, she created our webpage from nothing, and she even helped us get our Grand Opening set up. If we ever need anything for our business in terms of marketing, McIvor Marketing will be the first place we look to for help. Thank you for everything Heidi!"
Christopher Lammert Testimonial - Classic City Chiropractic - McIvor Marketing
Christopher LammertOwner, Classic City Chiropractic
"McIvor Marketing is a one-stop shop for your brand. Heidi helped me with building my website, logo and SEO to help me grow my business. She's incredible and I will work with her again and again. Thanks Heidi you ROCK!"
Beth Muehlhausen Testimonial - Real Estate Agent at North&Co. Group - McIvor Marketing
Beth MuehlhausenRealtor at North&Co. Real Estate Group
"Heidi at McIvor Marketing is a true dynamo. She helped me with every aspect of brand building and I feel fortunate to have her on my team. She's amazing, brilliant and kind!"
Tim Muehlhausen Testimonial - Real Estate Agent at North&Co. Group - McIvor Marketing
Tim MuehlhausenPartner, Smith Richards Collective
& Owner, Tim Richards Media
"Mrs. McIvor is the right marketing expert at the right time. With her pulse on the leading edge of both web development and social media, her talents and knowledge translate to an amazing synergy of productive talent and marketing insight, with amazing results! Thank you for a personable, professional, and especially PROFITABLE experience!"
Eric Auxier Testimonial - Published Author - McIvor Marketing
Eric AuxierPublished Author, CapnAux.com
"I had the pleasure of working with Heidi, and she was a standout employee during my time with the company. Her passion for staying on top of digital marketing trends and her enthusiasm for clients are unmatched. Heidi's leadership of the automotive team maintained a large client book and increased sales all while focusing on business growth for the company. I have seen her go over-the-top for clients, but I have also seen the amount of effort she puts in to building a team. I know there are big things in store for Heidi."
Mike Fogleman Testimonial - Supervisor / strategy at Zenith - McIvor Marketing
Mike FoglemanSupervisor / Strategy at Zenith
(former colleague)
"Heidi and her team have made a HUGE impact on my business. They look out for our best interest and make sure we are using the products we have, that makes since with our people and processes, for the best RESULTS!! Heidi is Humble and Smart in the digital field she is such a pleasure to partner with!! Thank you Heidi."
Drew Tutton Testimonial - Owner at Open Roads RV - McIvor Marketing
Drew TuttonOwner at Open Roads RV &
Tutton Auto Group
(past client)
"Heidi and her team is by far the most thorough and results driven digital marketing specialists that I've ever worked with. I've been in the car business for nearly 15 years and every company that I've worked with are all very similar. They sell you hard on their product but provide results that are just like any other digital marketing company. This agency truly sets themselves apart from the competition. Heidi goes way above the industry standards and I highly recommend her!"
Corey Leavens Testimonial - Woody Folsom Automotive Group - McIvor Marketing
Corey LeavensWoody Folsom Automotive Group
(former client)
"Heidi is high-energy and very enthusiastic. She is well-spoken and very professional. She is knowledgeable about integrated marketing strategies and web design and is great at sales marketing. I enjoyed the interactions that I had with her and would think any company would be lucky to have her."
Shelly Redd Testimonial - Director of Marketing at Tellus Science Museum - McIvor Marketing
Shelly ReddDirector of Marketing
at Tellus Science Museum
"Heidi is an enthusiastic leader who trained our sales team in understanding a brand new tool kit of new digital products. This training brought digital revenue growth to our team. Clients alike benefitted from the depth of digital knowledge Heidi exhibits as she can explain digital media better than anyone in the market. She is extraordinary at connecting people and making the connections valuable to businesses represented. An entrepreneur at heart, Heidi is great at coming up with innovative solutions and ideas for projects. She is a team player and comes to work everyday with a smile on her face ready to take on new challenges."
Karen MillerGeneral Sales Manager at Bonneville
"Heidi's an entrepreneur in every sense of the word. She's dedicated, goal-oriented and is always seeking to innovate along with her clients. I've worked with Heidi since June 2013, and from that time, we've climbed uphill battles and made our way back down running, ensuring that every client—no matter their request—received a quality and well spent return. She's the kind of person you must have on your team to see a project through to success. And best of all, she understands completely the overlooked principle that the success and happiness of one's clients becomes the success and happiness of the team and the company. You may find yourself becoming quite prideful with a person like Heidi on your side."
Jeff Calaway Testimonial - Lead UI/UX Developer at Useful Group - McIvor Marketing
Jeff CalawayLead UI/UX Developer at Useful Group
(former colleague at NM360)
"Working with Heidi has been a wonderful experience. She's consistently pleasant, handling all assignments with dedication and with a professional and organized manner. Besides being a joy to work with, Heidi is a take-charge person who is able to present creative ideas and communicate the benefits. She has successfully managed several interactive events and campaigns that have been completed with great success. Heidi was also helpful in other areas of NextMedia360, by writing training clients for effective practices. I highly recommend Heidi. She is a team player and would make a great asset to any organization."
Lysa Greer Testimonial - Digital Producer at Fresh Take Productions LLC - McIvor Marketing
Lysa GreerDigital Producer at Fresh Take Productions LLC
(former colleague at NM360)
"Heidi possesses a drive, enthusiasm, and an unmatched attention to detail that is rare in today's marketplace. She fully invests herself in each of her market's and clients' projects. Good is not an option that Heidi considers. Excellent is the only outcome she will accept. Friendly and approachable, Heidi is great to work with, and an asset to those around her."
April Wilson Testimonial - Sr. Corporate Digital Project Manager - McIvor Marketing
April WilsonSr. Corporate Digital Project Manager
(former colleague at NM360)
"The Downtown Development Authority, of which I am chair, hired Heidi to update our website and mobile presence, She did a thorough job and was creative. Heidi has the unique ability to see a project through the eyes of a professional and also through the eyes of a consumer. This combined perspective allowed us to get an exceptional product which is attractive to the end user. I have also been able to watch Heidi lead a group of volunteers in putting together the first ever Outdoor New Year's Eve celebration in Downtown Midland. Despite the naysayers, Heidi led her group through the challenges of a first time effort to organize an event that brought maximum exposure and is rapidly becoming an anticipated part of the Midland social calendar. Heidi has a contagious optimism, a true sense of creativity and a perseverance which is exemplary. I feel comfortable endorsing Heidi in any any endeavor she chooses to pursue."
Marty McGuire Testimonial - former Managing Director of Dow Gardens and Chair of Midland Downtown Development Authority - McIvor Marketing
Marty McGuireFormer Managing Director of Dow Gardens
and Chair of Midland Downtown Development Authority
"I am proud to recommend Heidi McIvor. I am deeply impressed with so many of her outstanding qualities. She is passionate, articulate, knowledgeable, always pleasant and easy to connect with. She doesn't just 'sell', she truly teaches and she builds relationships that are based on trust. She has an enthusiasm that I find contagious. Her belief in technology and reputation management has helped me better understand not only the value but the necessity of staying on top of new developing trends in the technology and virtual worlds." I have also been able to watch Heidi lead a group of volunteers in putting together the first ever Outdoor New Year's Eve celebration in Downtown Midland. Despite the naysayers, Heidi led her group through the challenges of a first time effort to organize an event that brought maximum exposure and is rapidly becoming an anticipated part of the Midland social calendar. Heidi has a contagious optimism, a true sense of creativity and a perseverance which is exemplary. I feel comfortable endorsing Heidi in any any endeavor she chooses to pursue."
Bernadette Bingham Testimonial - 21st Century Solutions (former Saginaw Chamber of Commerce) - McIvor Marketing
Bernadette Bingham21st Century Solutions
(former Saginaw Chamber of Commerce)
"Heidi McIvor is the greatest living sales dynamo I've ever worked with. She brings a joyous, exuberant "can-do" attitude that meshes perfectly with her detail-focused methodology. When you need a "10", she brings a "25" and slams it home."
Eric Dieter Testimonial - Creative Media Specialist / Voice Actor / Vocational Instructor - McIvor Marketing
Eric DieterCreative Media Specialist / Voice Actor / Vocational Instructor
(former colleague)
"Heidi was absolutely a pleasure to work with. She was always on top of every aspect of my events. She anticipated needs and was also flexible when it came to special requests. She made me look really good to my colleagues, guests and board of directors. What a gem!"
Patty Aspin Testimonial - Experienced Chamber of Commerce Professional - McIvor Marketing
Patty AspinExperienced Chamber of Commerce Professional
"Heidi converts average ideas into something better. Her enthusiasm and positive attitude have been a welcome addition. She appreciates and values her colleagues and customers."
Jenee Velasquez Testimonial - Executive Director at the H.H. Dow Foundation - McIvor Marketing
Jenee VelasquezExecutive Director at the H.H. Dow Foundation
(friend & mentor)
"Professional, quick, creative audio production! I reached out to Heidi to help me put together an audio spot for a Spotify beta test we're running. Not only did she craft both the :15, :30 and coach me through the production and recording of the commercial, but the assets were turned around super quickly. I cannot recommend Heidi and her team more- an absolute expert!"
Meagan Malone Testimonial - McIvor Marketing
Megan MaloneFounder and COO at Vici

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