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Day: November 22, 2023

GOOGLE'S NEW ATTRIBUTION MODELS: MUST-KNOW INSIGHTS FOR ADVERTISERS McIvor Marketing Blog

Google’s New Attribution Models: Must-Know Insights for Advertisers

digital marketing google
Google is all about automation and less control for advertisers these days. Older features are often phased out in favor of newer, simpler ones. The ...
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PLATFORM SHOWDOWN: TIKTOK VS. YOUTUBE - WHICH ALIGNS WITH YOUR GOALS? new McIvor Marketing Blog

Platform Showdown: TikTok vs. YouTube – Which Aligns with Your Goals?

social media tiktok youtube
Ask any savvy business leader and they'll tell you that thriving in today's market demands a robust presence on social media. It's not a matter ...
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