OVERLAY ADS ARE COMING TO FACEBOOK REELS
BY HEIDI MCIVOR ALLEN
WHAT ARE OVERLAY ADS IN REELS?
Facebook Reels is testing out two types of overlay ads:
1. Banner Ads – these ads will appear as a semi-transparent overlay at the bottom of the Facebook Reel.
2. Sticker Ads – these ads will appear as a static image ad that can be placed anywhere within the Reel by the creator.
WHO IS ELIGIBLE FOR FACEBOOK REELS OVERLAY ADS?
HOW TO INSERT OVERLAY ADS IN FACEBOOK REELS
HOW TO UPLOAD A STICKER AD TO YOUR FACEBOOK REEL
- After adding your creative for a Reel, tap Stickers on the right side menu panel
- Below the Stickers tab, tap Ad
- Tap Add Sticker Ad
- Adjust the positioning of the sticker ad frame to your Reel
WHAT HAPPENS NEXT?
Seeing that this is the early stage of Facebook Reels overlay ads and monetization, a lot is still up in the air and is dependent on how these tests go. The test will provide important feedback on the success of overlay ads on Facebook Reels, which will also improve the value of the ads for creators all over the world.
Since Facebook has recently invested $1 billion in creators, they are creating a plethora of ways for creators to earn money for their content. Creators can also earn money for Reels with the Reels Play bonus program. This program allows eligible creators to earn up to $35,000/month based on the number of views they receive on Reels that qualify for the program. Facebook’s main goal is to allow creators to earn a substantial income and b build sustainable businesses on Facebook through engaging content creation.
Facebook is going to continue to think of news ways to put this $1 billion to use, and to help creators make money through different programs. So, keep on the lookout or check back for another blog post on the latest Facebook programs for content creators.
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