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Author: heidimcivor

Facebook Ad Targeting in 2025 How to Effectively Reach Your Audience - McIvor Marketing Blog

Facebook Ad Targeting in 2025: How to Effectively Reach Your Audience

digital marketing facebook
Here are the three main types of Facebook ad targeting options, how they are sourced, and how you can leverage them for your business.
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6 Key Insights on Keywords for 2025 Expert Tips You Need to Know! - McIvor Marketing

6 Key Insights on Keywords for 2025: Expert Tips You Need to Know!

digital marketing keywords
In recent years, Google Ads has seen significant changes to keyword matching behavior, from the introduction of close variants to the removal of modified broad ...
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5 KEY TIPS FOR CRAFTING A SUCCESSFUL MARKETING PLAN FOR 2025 - McIvor Marketing Blog

5 Key Tips for Crafting a Successful Marketing Plan for 2025

digital marketing
As you prepare for the new year, planning your 2025 marketing strategy is key to achieving success. The digital landscape is ever-evolving, with trends, technology, ...
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The Top Google Ads Updates of 2024 and What They Mean for 2025 - McIvor Marketing Blog

The Top Google Ads Updates of 2024 and What They Mean for 2025

digital marketing Google Ads
Let’s take a look at the most significant updates to Google Ads in 2024 and explore what they mean for your strategy in 2025.
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10 Essential Insights to Shape Your 2025 Marketing Strategy - McIvor Marketing

10 Essential Insights to Shape Your 2025 Marketing Strategy

digital marketing marketing strategy
Navigating the small business marketing landscape can be tough, but it’s crucial for staying competitive and standing out. What strategies are your competitors using? How ...
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7 SEO Trends that Shaped 2024 and What They Mean for Your 2025 Strategy - McIvor Marketing Blog

7 SEO Trends that Shaped 2024 and What They Mean for Your 2025 Strategy

digital marketing seo
Many 2025 SEO trend articles will offer broad predictions like “technical SEO will remain important” or “content quality will still matter,” along with mentions of ...
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ESSENTIAL TIPS FOR PROTECTING YOUR DATA ONLINE - McIvor Marketing Blog

Essential Tips for Protecting Your Data Online

digital marketing
Cybersecurity has been a major concern across various industries in recent years, and its significance has only grown over the past year, largely due to ...
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How To Stick To Your New Year’s Resolutions Tips For Success - McIvor Marketing Blog

How To Stick To Your New Year’s Resolutions: Tips For Success

content marketing digital marketing
As the new year begins, we are all filled with excitement and optimism about what’s to come. New Year’s resolutions provide the perfect opportunity to ...
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Kickstart The Year 15 New Year's Resolutions For Business Owners - McIvor Marketing Blog

Kickstart The Year: 15 New Year’s Resolutions For Business Owners

content marketing digital marketing
As we look forward to a new year, it's natural to reflect on the wins and lessons of the past. With each new year, we ...
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Remarketing Campaigns Explained Types, Tips, And Best Practices - McIvor Marketing Blog

Remarketing Campaigns Explained: Types, Tips, And Best Practices

digital marketing
Remarketing allows you to re-engage customers who have already made a purchase. This is done through personalized email campaigns and ads on platforms like Facebook ...
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