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Author: heidimcivor

SHORT VS. LONG-FORM CONTENT: FINDING THE RIGHT BALANCE FOR SOCIAL MEDIA SUCCESS - McIvor Marketing Blog

Short vs. Long-Form Content: Finding the Right Balance for Social Media Success

social media
In Social Media Marketing, the debate between Short-Form and Long-Form Content frequently comes up. Both have their advantages, but finding the right balance is key ...
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MASTERING THE ART OF SETTING BOUNDARIES AT WORK - McIvor Marketing Blog

Mastering the Art of Setting Boundaries at Work

digital marketing wellness
Today I want to address something I’ve noticed many people struggling with lately: setting boundaries at work. With emails, texts, and tools like Teams and ...
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17 Essential Content Marketing Strategies for Success in 2024

content marketing
Utilizing a variety of content marketing types enables you to address your audience's diverse needs, preferences, and behaviors. This approach helps you connect with more ...
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SOCIAL MEDIA SUCCESS FOR NONPROFITS: STRATEGIES AND DESIGN TIPS - McIvor Marketing Blog

Social Media Success for Nonprofits: Strategies and Design Tips

Non-Profits social media
No matter your industry, social media plays a critical role in building awareness for your business. For nonprofits, it's especially essential for connecting with the ...
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HOW TO ADDRESS 15 MAJOR CHALLENGES FOR SMALL BUSINESSES - McIvor Marketing

How to Address 15 Major Challenges for Small Businesses

Small Business
Small businesses often face marketing challenges that differ from those of larger, more established companies. With limited resources, creativity and efficiency become essential to overcoming ...
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Enhance Your Workday with Simple Mindfulness Techniques

wellness
Mindfulness is a powerful tool for managing stress and pressure at work, and it doesn’t require a major time commitment. You can easily incorporate small ...
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October Is National Women’s Small Business Month

Small Business Woman Owned Business
As a woman-owned (and predominantly women-run) business at McIvor Marketing, we actively champion progress in female entrepreneurship and empowerment. During this National Women’s Small ...
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10 Ways to Successfully Launch on Social Media and Generate Buzz

digital marketing social media
Getting ready to launch your next product? Launching a product is no easy task, and making it a hit can seem nearly impossible. But a ...
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Instagram Introduces Music for Profiles: Learn How to Add Yours

instagram Marketing Trends social media
Instagram has introduced a new feature that allows users to add music to their profiles, expanding its personalization options. Previously available to select users, this ...
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WHY YOU SHOULD USE SOCIAL MEDIA TO PROMOTE YOUR NEXT PRODUCT LAUNCH - McIvor Marketing Blog

Why You Should Use Social Media To Promote Your Next Product Launch

digital marketing social media
In our post-pandemic, TikTok-dominated world, businesses can’t afford to overlook the power of social media in their digital marketing strategies. Oftentimes businesses that don’t understand ...
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