BOOST YOUR WEBSITE TRAFFIC: 3 EFFECTIVE PINTEREST STRATEGIES
BY HEIDI MCIVOR ALLEN
Welcome to our latest blog post, where we’ll unlock the secrets of enhancing your website traffic using Pinterest. In today’s tumultuous digital landscape, Pinterest has remained a powerhouse platform for driving engagement and directing users to your website. With its visual appeal and vast user base, Pinterest offers immense potential for businesses to expand their online presence and attract new audiences. Too often, marketers overlook or forget about Pinterest, but it could very well be the secret weapon that propels your business growth this year.
This article will explore three proven strategies experts use to leverage Pinterest effectively and boost website traffic. Whether you’re a seasoned marketer or just starting, these techniques will empower you to harness the full potential of Pinterest and propel your online success.
PINTEREST IS MORE THAN SOCIAL MEDIA, IT'S YOUR SEARCH ENGINE SOLUTION
Have you been underestimating the potential of Pinterest? You’re not alone. Often mistaken for just another social media platform, Pinterest is, in fact, a powerful search engine. Understanding this fundamental difference transforms how you approach and utilize it.
By sharing content on Pinterest that directs users to your website, blog, or other online platforms, you tap into its innate function of connecting people with relevant content. Imagine your ideal clients actively searching on Pinterest for solutions or products that you offer; leveraging Pinterest effectively can significantly impact your online visibility and engagement. To harness this potential, McIvor Marketing has developed a set of simple Pinterest habits that can amplify your content’s reach, all within just one hour a week.
3 WAYS TO INCREASE YOUR TRAFFIC BY USING PINTEREST
1. DON’T TRY TO REINVENT THE WHEEL
First and foremost, there’s no need to reinvent the wheel. Instead, capitalize on the existing content at your disposal by crafting pins that drive traffic directly to the content and offers already housed on your website.
Repurpose content from various sources such as social media posts, blog entries and even emails. Don’t hesitate to utilize content from wherever it may reside! Even if you shared a particular Reel on Instagram several years ago, it could serve as the perfect catalyst to generate fresh traffic towards a new paid offering on your website.
2. USE KEYWORDS TO EXPAND YOUR REACH
Now, let the power of words be your guide. While Pinterest is undeniably a visually-driven platform where the quality of your visuals matters, leveraging the right keywords is equally crucial in ensuring your content reaches your target audience.
Simply input your relevant keywords into Pinterest’s search bar, accompanied by a brief description of your content. Take note of the auto-populated suggestions that appear, incorporating these terms as keywords within your own pins.
By aligning your content with popular search queries, you’ll increase the likelihood of your solutions being discovered by more users, ultimately driving traffic to your website.
3. LET YOUR PINTEREST PINS DO THE WORK
Lastly, adopt a smarter, faster approach to generate relative content quickly. Creating promotional graphics for content is often quicker and simpler than crafting the content itself. Embrace creativity and strategy by generating 10 Pins that direct traffic to a single piece of content.
Then, rely on data to identify the most effective Pins. This method encourages a fresh perspective on your paid offers, freebies, and articles. From here, experiment with different promotional assets without fear of failure.
Consider how one piece of content can be presented in multiple ways. And don’t worry about being a design expert; leverage tools like Canva templates to streamline the content creation and Pin-creation process effortlessly.
WHY CHOOSE MCIVOR MARKETING?
When choosing McIvor Marketing, you’re selecting a partner dedicated to staying ahead of the curve in the ever-evolving world of digital marketing. We prioritize staying up-to-date with the latest marketing trends and continuously researching new strategies to convert leads and drive traffic effectively.
With our expertise across all social media and search engine platforms, rest assured that your brand will receive comprehensive and tailored solutions to maximize its online presence and success. Partner with us to elevate your marketing efforts and achieve remarkable results in today’s competitive landscape.
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