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FREE WAYS TO BOOST A WEBSITE’S ORGANIC SEARCH RANKING

Heidi McIvor-Allen - Owner of McIvor Marketing LLC

BY HEIDI MCIVOR ALLEN

One thing our clients ask us about is how to improve the search engine ranking of their website, especially on Google. The best way is to have a company like McIvor Marketing come in and work our SEO magic to improve your organic ranking in search results. 

Additional viable options to increase your website’s organic search ranking includes:

“When you change one thing, you have the ability to change EVERYTHING.”

1. GUEST BLOG

Look for well known blogs that relate to your industry and ask to be a guest blogger. After your article is published, add the blog link to your own website. Additionally, ask the site (where the blog was published) to include a link to your company website. The more outlets that link to your website, the higher your SEO ranking.

2. FORM PARTNERSHIPS WITH LOCAL ORGANIZATIONS

Forming partnerships with local organizations such as local chambers of commerce, ad clubs, other business organizations, and clubs can be an opportunity to get backlinks from their website. Ask to link to your website from a resource or member’s page on their site. Also, offer to write a blog post – these types of organizations often look for subject matter expertise material to post.

3. BECOME A SPONSOR

If you sponsor local events, charities, conferences, etc., always ask that in addition to listing your business name or logo on their website, that they include a link to your website. Being a sponsor also shows potential customers you care about your community and supporting others.

4. POST LINKS ON YOUR SOCIAL MEDIA PAGES

Post content such as articles and tips to your social media pages and include links to your website. Posting to your social media pages also encourages people to share the content, gaining you further exposure. It also positions you as a thought leader, thus showing you are keeping up with industry trends and changes.

NEED CONTENT IDEAS FOR SOCIAL POSTS?

If you need help with your social media content, here at McIvor Marketing we pride ourselves on fabulous content creation, tailored to your brand. We have social media packages and ala carte services, aimed to give you the exact amount of marketing assistance you’re looking for. We research key information and companies in your industry to uncover trending topics that relate to your business. Following a planned social media strategy we produce professional content that aligns with your brand voice, making it your own.

5. CREATE A RESOURCES PAGE

Creating a Resources page on your website is a great way to improve your SEO search ranking and again, positions you as a thought leader in your industry. A Resources page lists useful links to other websites your clients might find helpful and relevant industry blog posts. Often, the businesses you showcase will then link back to your page. Remember to include proper tracking codes on the link to make them aware of you linking to them (another reason to hire a professional marketing company).

6. BLOG AT LEAST TWICE A WEEK

Blogging consistently can be a great way to improve your SEO ranking, as the additional content provides Google with more pages from your website to crawl. Be sure to include topics and keywords that you want to rank for, considering your industry.

Creating useful content and links is important to generate traffic to your website, which indicates to search engines that your website is important, increasing the likelihood of receiving a higher ranking on a search page.

In addition to written content, a blog could include items like a short video, a “how-to”, a downloadable guide or research, a podcast, case studies, success stories, or infographics.

Don’t be afraid to reach out to others to create guest blog posts on your site and then ask them to link it back to their website.

Sound a bit overwhelming? We got you! Reach out to the McIvor Marketing team and we’ll handle everything from content strategy to creating and posting blogs, on your site and beyond. Utilizing a professional marketing company and their team of trained writers is well worth the investment to increase the SEO ranking of your business.

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What Business Services Does McIvor Marketing Offer?

We are so glad you asked! From setups to start-ups, to businesses in growth and transformation, McIvor Marketing specializes in a variety of services to meet your needs. Our Phoenix based digital marketing agency can help with website design & development, logo design, branding, off-line marketing design and strategy, paid search management, social media management, email marketing, display advertising and more! 

Not ready to dive into hiring a full-time marketing director? Maybe you’re just curious about how your marketing is performing. We can help you set up trackable ways to measure your marketing ROI with a project-based digital audit to gauge current performance. We can also help you get your social media advertising portals set up. We also offer training on Google Analytics, Facebook Business Manager, Facebook Ads, Google Ads, Canva, as well as how to plan content and brainstorm ideas to help you grow through research.

Check out our full list of services and reach out with any questions. 

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  • Staff Located Around the US to Better Serve You: Phoenix / Nashville / Atlanta / Michigan / Florida / California