FROM LEADS TO CONVERSIONS: EXPLORING THE DYNAMIC WORLD OF CLICK FUNNELS AND SALES FUNNELS
BY HEIDI MCIVOR ALLEN
WHAT IS REQUIRED FOR SEO RANKING?
TECHNICAL REQUIREMENTS
What You Need
- 500-Word Minimum Article
- Header Tags (H1)
- Header Tags (H2)
- Metadata (Title, Tags, Meta Description)
- Label Photos
- SEO Keywords
Why It Matters
- Provides Space For A Search Engine AND Your Audience To Understand Your Brand
- H1 = Title; It May Be The ONLY Thing Your Consumer Readers – Make It Count!
- H2 = Chapters; Acts As A Summary
- Metadata Is What Appears In A Search, Helping Your Audience Click Your Link
- A Bonus Way To Include Extra SEO
- The Words People Are Actually Using To Search For Your Article
CONTEXTUAL
What You Need
- Keep It Conversational
- Keep It Professional!
- Use Headlines
- Focus On Keyword Phrases!
- Break Up Content
Why It Matters
- You’re A Person, Not A Textbook!
- Make Sure It’s Well Written, Looking Out For Grammatical Mistakes
- These Break Up Content, Which Helps Your Audience Stay Engaged With Your Post
- Repeat Keywords (And Nothing Else!)
- A Natural Way To Include Extra Headlines, Allowing For A Quick Read
CLICK FUNNELS, SALES FUNNELS, AND HOW THEY IMPROVE YOUR SEO
Once you’ve optimized your search engine, it’s time to turn your sights on optimizing your click funnels and sales funnels. These are what come after your prospective customer has found your website.
Below, we’ll explain what these funnels are, what the difference between them is, their basic structure, and why you should care about them when it comes to SEO!
WHAT IS A CLICK FUNNEL?
At its core, a click funnel is another marketing strategy. Click funnels can range in length – either way, they’re a series of landing pages that eventually lead to a specific page, called a conversion. This can be a purchase, a download, a signature, or a follow.
A click funnel is a guide: it takes a user through a link-by-link process, curated by you, that will lead them to your desired ending page. You’ll want your click funnel to follow four basic steps.
Awareness
Interest
Decision
Action
- AWARENESS: How you peak your consumer’s interest!
- INTEREST: You have them intrigued – this is when you want to give them more information.
- DECISION: The consumer has all of the information they need – this is when they decide whether or not they want to continue in the process.
- ACTION: Congratulations! Your prospective consumer is now a successful consumer!
WHAT IS A SALES FUNNEL?
Think back to click funnels – remember how they can or cannot end in a purchase? Well, the big difference between a click funnel and a sales funnel is that the latter always ends in your consumer becoming a paying customer of your business.
Similar to click funnels, there’s a five step guideline that you want to take into account when creating your sales funnel.
Awareness
Interest
Evaluation
Desire
Action
- AWARENESS: You know this one! Just like with a click funnel, this is first contact with your prospective consumer.
- INTEREST: Another consistent one to a click funnel! Build your credibility, show how you’re better than your competition, and be sure to give your consumer all the information they may need to make their decision.
- EVALUATION: Show how your product or service is their best solution – or be honest with them if it’s not. The latter may seem ill-advised, but think of this as a way to build further trust with your consumer. If a consumer trusts you, they’ll find you first in the future.
- DESIRE: Your consumer wants your product or service, how great! Now, this is when the prospective customer is learning about all your offers, your pricing, potential discounts, and everything else they need to make an informed decision.
- ACTION: Congratulations! You’re potential customer is now a paying customer!
WHAT ARE THE BENEFITS OF CLICK FUNNELS AND SALES FUNNELS?
Think of it this way: SEO helps your potential consumer find your brand, optimized funnels help your potential consumer learn more about your brand. SEO is the first step and these click funnels are the second step – but to get to the second step, you need to do the first step first!
HOW MCIVOR MARKETING CAN HELP YOU GO FROM LEADS TO CONVERSIONS WITH CLICK FUNNELS AND SALES FUNNELS
Create Compelling Offers
Optimizing Funnel Sequence
Creating Personal Experiences
Persuasive Marketing
Maximizing Conversion Rates
A/B Test To Perfection
Easy Merging With CRM Systems
Follow Up With Clients Automatically
Offering Data-Based Advice
Expert Knowledge Crafted Towards Your Needs
Want to Read 5 Marketing Tips for Small Businesses?
Check out this blog post and see if your business is currently tackling these Top 5 Marketing Tips. If you have questions or find you need help in an area, reach out!
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