FROM ME TO MARKETABLE: PERSONAL MARKETING SERVICES FOR BRANDING EXCELLENCE
BY HEIDI MCIVOR ALLEN
Marketing your brand never stops and creating a personal marketing experience for each customer is one of the most effective ways to keep them coming back for more. Personal marketing goes by a few names – personalized marketing, individual marketing, and even one-to-one marketing – but they all refer to the same thing. This marketing strategy is an individual-based technique in which your company takes the data it collects and uses it to deliver individualized messages and products to customers, whether they be current or prospective.
Together, we’ll delve into the benefits of personal marketing for your brand and the services that McIvor Marketing offers to make it just a little bit easier for you!
WHY IS PERSONAL MARKETING USEFUL?
Generally, personal marketing is good for a brand because these personalized ads and emails see them for the individual they are, improving customer retention and their affinity for your brand.
On a closer inspection, there are SEVEN main benefits of personal marketing:
- Conversion
- Understanding Of Customers
- Customer Engagement And Feedback
- Social Sharing And Brand Affinity
- Lead Nurturing
- Customer Retention
- Higher Revenue
WHAT ARE THE 4 PS OF PERSONAL MARKETING?
The 4 Ps of personal marketing are the first step to what’s called the Marketing Mix.
The 4 Ps
- Product
- Price
- Place
- Promotion
The Marketing Mix
The set of tools and strategies you use to reach your target audience.
HOW EFFECTIVE IS PERSONAL MARKETING?
You know how Amazon points out things that you might like based on your recent purchases? Or how they’ll send you an email with a product recommendation at seemingly the perfect time? This is personal marketing. Amazon, one of the most successful companies in the world, uses personal marketing so it’s safe to say that this marketing strategy is pretty effective!
Personal marketing is so effective because its use of information makes it so that the marketing people and/or systems can adapt to each client and make each person feel noticed. By using this gathered knowledge of the client, you’re able to make the most effective marketing decisions for each individual customer. Instead of going by what works best for the majority, personal marketing makes it so you don’t have to leave anyone out!
WHAT IS THE DIFFERENCE BETWEEN PERSONAL BRANDING AND PERSONAL MARKETING?
Personal Branding
- Based Around The Person Who Handles The Look And Feel Of The Brand
- The Aspects Of Your Branding That Make You Unique And To Define Your Position
Personal Marketing
- The Set Of Strategies To Make Your Brand Known
- The Marketing Of The Personal Aka, How You Show Your Personal Brand To Your Audience
If this is still a bit confusing, no worries! Not only can McIvor Marketing help you sort through these two and your part in each, but it may help to think about it this way: personal branding is what you do for your brand, personal marketing is how you show that brand to your audience.
HOW CAN MCIVOR MARKETING HELP YOU IN YOUR PERSONAL MARKETING ENDEAVORS?
Listen, we get it! This is a lot of information and it can be even more to manage. Not to fret, McIvor Marketing can help. Before you know it, you’ll be doing personal marketing like a pro!
Below, we’ll go into the best tips (and the best McIvor personal marketing services) to help you become a master at personal marketing!
Resume Review/Writing
LinkedIn Profile Updates
Personal Website
More and more, businesses are creating a personal brand website. However, making a website is no small feat and if you aren’t up to date on the latest trends or the basics of website design and development, your business can suffer from it.
Worry not! At McIvor Marketing, we’re experts in website building. From portfolio sites to media, we have you covered!
Content Review
Brainstorm Session By The Hour
Building Your Circle
“Networking is a specialty of ours, let’s grow it together.”
Want to Read 5 Marketing Tips for Small Businesses?
Check out this blog post and see if your business is currently tackling these Top 5 Marketing Tips. If you have questions or find you need help in an area, reach out!
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