META MUSIC UPDATES: SHARING MUSIC WITH FANS
We are excited to announce the launch of a new feature on Instagram: the ability to share music directly in Instagram DMs! This update opens up a new avenue for artists and songwriters to connect with fans in a more personal way by sharing music within direct messages or broadcast channels.
For music creators, this is an exciting opportunity to share pre-released clips or newly dropped songs directly with fans, helping to generate buzz and excitement. Once shared, users can save the song to their library, allowing them to use it in Stories/Reels or share it with friends via DMs.
“When you change one thing, you have the ability to change EVERYTHING.”
HOW TO SEND A MUSIC STICKER IN DMS OR IG BROADCAST CHANNEL:
- Tap on the sticker button in your chat composer.
- Tap on “Music” at the top of your screen.
- Search for and select the song you’d like to share.
- Send the sticker to your chat.
ADDITIONAL UPDATES TO THE DM EXPERIENCE:
- Message translations
- Message scheduling
- Shareable QR codes for group chats
THREADS CREATORS PLAYBOOK: STAY UPDATED
REMINDERS ON INSTAGRAM SAFETY TOOLS
- Hidden Words Feature: Protect yourself and your team from unwanted comments and DMs by using the “Hidden Words” feature in settings. You can customize word lists to block specific phrases, words, or emojis in comments.
- Security Best Practices: Make sure all admins on your artist pages use strong passwords and two-factor authentication to prevent unauthorized access. This is particularly important for protecting your business accounts and ad campaigns.
- Watch Out for Suspicious Links: Always double-check email addresses from any correspondence claiming to be from us to avoid phishing scams.
For more information on these tools, visit Claim Your Space.
BUILDING COMMUNITY ACROSS PLATFORMS
At McIvor Marketing, we believe in the power of community-building. If you joined one of our Meta Loves Music sessions last year, you know we focus on using five key pillars to grow your artist or songwriter community: Awareness, Connection, Conversion, Expansion, and Advocacy. We received great feedback on this approach and are happy to share our “takeaway” version of the strategy.
By integrating these pillars into your content strategy, you can foster a more engaged and loyal community. We encourage you to use these methods to build stronger connections with your audience and further expand your reach.
MCIVOR MARKETING IS HERE TO KEEP YOU UP TO DATE WITH THE LATEST TRENDS
At McIvor Marketing, we’re committed to staying ahead of the curve when it comes to social media trends. Our team constantly monitors the latest platform updates, features, and best practices to ensure that we’re providing the most relevant and innovative solutions for our clients. By embracing change and adapting quickly, we help businesses navigate the evolving social media landscape and create strategies that not only keep up with trends but also drive measurable results. Whether it’s mastering new ad formats or utilizing emerging platforms, we’re here to guide your brand every step of the way.
Stay tuned for more updates, and don’t hesitate to reach out if you have questions or need help implementing these strategies. Let’s continue building together!
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