TOP COPY AND CREATIVE TIPS FOR CREATING STANDOUT ADS ON REDDIT
“When you change one thing, you have the ability to change EVERYTHING.”
5 ESSENTIAL THEMES FOR CRAFTING SUCCESSFUL ADS
1. BUILD FOR MOBILE
YOUR WINNING RATIO
Video ads perform best in a 4:5 ratio, while static ads shine in both 4:5 and 1:1 ratios. Discover takes full advantage of the 4:5 format, using the extra space to feature bold overlay text that grabs attention.
Bonus: 4:5 videos can result in a 54% lower CPA over a 28-day period.
DON’T UNDERESTIMATE THE POWER OF OVERLAY
Redditors certainly don’t. Catch their attention mid-scroll with a compelling, descriptive overlay in your ad design.
Take a look at the Joe & the Juice ad – hard to miss, right?
The result? A 32% higher CTR. Reddit users are more likely to click on ads with text overlay.
WATCH AND LISTEN
We’ll admit, redditors are sharp, but they’re probably not lip-reading experts. Universal UK took this insight to heart by adding closed captions to their ads, boosting visibility and driving better results.
The outcome? 2.1x more positivity—ads with closed captions are more likely to improve brand favorability.
2. BE AUTHENTIC TO YOUR BRAND
THE POWER OF BRAND TRANSPARENCY
Let’s keep it simple: make sure your brand is visible in the ad. Placing your logo in the top left corner is a great start, but mentioning your brand name in the headline works too. Want to go the extra mile? Feature your brand within the first 3 seconds of a video ad.
131% revenue boost—clear brand presence in your ads drives higher revenue.
3. SHOW OFF YOUR PRODUCT
SHOW YOUR PRODUCT
This one’s a no-brainer. Just like MeUndies, go ahead and show off what you’ve got. 1.5x boost in awareness—brands experience a significant lift in Aided Brand Awareness when their products are featured in ads.
WANT TO GENERATE FOMO?
Experiment with limited-time offers or exclusive discounts, especially if you offer a Reddit-specific promotion. It’s a surefire way to capture attention.
24% more clicks—special deals get those extra clicks.
4. SPEAK THE LANGUAGE OF REDDIT
TALK THE TALK
ICYMI, redditors have their own language, and it makes a huge difference when you include it in your ads. And yes, this includes mentioning specific subreddits, just like Adrenaline did here.
201% higher advertiser median revenue—putting extra thought into your ad copy can lead to a lot more love for your brand.
SHORTER HEADLINES AND LONGER VIDEOS
5. GIVE CLEAR DIRECTIONS
LEAD WITH YOUR CTA
Encourage users to “learn more,” “explore the products,” or “buy now” right in your headline. Running a video ad? Be sure to include it there as well! Tails.com saw a 33% higher ROAS by focusing on a strong CTA.
1.3x increase in ad awareness—adding a clear CTA boosts both clicks and revenue, while also increasing brand awareness.
MCIVOR MARKETING IS A REDDIT AD AGENCY PARTNER
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