Full-Service Digital Marketing Agency for Radio and Media Organizations
With media consumption always fluctuating, we know it’s a double-edged sword when radio station revenue relies so heavily on Nielsen ratings. We understand the flaws in the system and through the Collective Heads partnership with Tim Richards, we have developed innovative marketing tactics to gain a more accurate understanding of your P1 listeners and their media habits. Our holistic and data-driven approach goes beyond traditional metrics to increase ratings.
Let's Grow Together
What You Get
RADIO & MEDIA EXPERTISE
McIvor Marketing, a founding partner in the Collective Heads (formerly Smith Richards Collective), is a Full Service Digital Marketing Agency, Helping Radio and Media Organizations Increase Their Ratings and Revenue.
At McIvor Marketing, we’re not just another digital marketing agency. We’re truly your partner in amplifying your radio and media industry presence.
EXPERTISE
With over 15 years of media and digital experience, our team knows the radio and mass media industries. We know the good and bad of Nielsen ratings and digital marketing. Combine our digital marketing expertise with our partners at Collective Heads, who are former radio executives, and we have the right team to give you a leg up in an ever-changing medium.
Rather than worrying about the perceived limitations of the traditional Nielsen ratings model, we use linear ratings to our advantage while employing other tech-driven tactics to get a more sophisticated, comprehensive, and responsive understanding of your target audience and their media habits.
Rather than worrying about the perceived limitations of the traditional Nielsen ratings model, we use linear ratings to our advantage while employing other tech-driven tactics to get a more sophisticated, comprehensive, and responsive understanding of your target audience and their media habits.
EXPERIENCE
Between our team of in-house digital marketing, podcast, and radio marketing experts and our partners at Collective Heads, McIvor Marketing brings over 30 years of digital media and broadcasting experience to the table. From branding to programming to digital marketing campaigns, we have the knowledge and expertise to execute and help every element of your brand thrive.
RESULTS
McIvor Marketing’s data-driven, transparency-first approach sets us apart from other digital marketing agencies. We combine audience research, competitive analysis, and cross-platform engagement tracking strategies to recommend actionable and measurable adjustments for your brand.
OWNERSHIP OF DATA
UNPARALLELED CUSTOMER SERVICE
Take your campaign to the next level
MCIVOR MARKETING’S RADIO
& MEDIA MARKETING SERVICES
Innovation is the key to success. That’s why at McIvor Marketing, we don’t just adapt to change: we drive it. Our cutting-edge approach to radio and media marketing is designed to propel your brand to new heights as digital consumers continue to evolve.
Boost Ratings, Revenue, and Brand Awareness
Orchestrate Your Success Across All Channels
- Dynamic social media campaigns: Custom content creation tailored to each platform's unique audience
- Engaging on-air contests: Data-driven prize selection based on audience demographics and interests
- Seamless online experiences: Mobile-first website design optimized for speed and user experience
- Comprehensive reporting: Custom dashboards providing real-time insights on campaign performance
Amplify Your Reach with Listeners That Matter the Most
Digital Dominance: Your Online Presence, Amplified
- Email Marketing Mastery: Audience segmentation based on listening habits and engagement levels
- Podcast Production and Promotion: Full-service podcast development, from concept to distribution
- Precision-Targeted Advertising: Utilization of first-party data to create lookalike audiences for expansion
- Website Optimization and Creative Services: Regular A/B testing of landing pages to maximize conversion rates
Strategic Planning and Custom Audience Building
Your brand is only as good as the strategy you use to put it out there! We can help with programming strategy, talent strategy & development, music & music log strategy and planning, and how to better position yourself in a competitive marketplace.
- Conduct in-depth competitor analysis to identify market gaps
- Develop a distinctive brand voice that cuts through the noise
- Nurture talent that captivates your audience with personalized coaching sessions for on-air personalities
- Design programming that keeps listeners hooked
- Build a plan to market to your intended audience with precision regardless of the size of your budget
Social Media & Digital Advertising
Ready to dive into social media advertising? Let McIvor Marketing handle it! We can help you set up and manage your own Facebook Manager Account, ensuring you maintain total control behind the scenes. We can also optimize your presence on social and streaming platforms like Instagram, TikTok, YouTube, and more!
Our approach goes beyond running campaigns. We provide custom creative design, monitor campaign progress, and make timely adjustments as needed–all while keeping you in the loop and ensuring full transparency every step of the way. Trust us to craft social and digital ad campaigns that CONVERT. If you’re ready to elevate your online presence and take your engagement to the next level, contact us today!
Microtargeting Campaigns
- Advanced audience segmentation using sophisticated data analytics
- Cross-platform engagement tracking that integrates linear, streaming, and on-demand content consumption
- Real-time listener behavior analysis
- Predictive modeling to anticipate audience trends and preferences
Email Marketing
Podcast Support
Website and Creative Support
Education & Training
At McIvor Marketing, we understand the power of education and love sharing our expertise to see you thrive during and after our partnership. We get excited about breaking down complex ideas into concepts you can work with. Everyone learns differently, and while you probably didn’t start your business to become a marketing guru, we believe the more you know, the better you’ll perform. That’s why we offer training and dedicated support tailored to the skills you’re looking to develop.
Programming Training/Support:
With new platforms emerging and existing tools constantly changing, we offer comprehensive training on both on-air and online best practices, ensuring you’re always ahead of the curve.
Sales Training:
Our premium sales training helps you define your company’s value and develop strategies that showcase your unique strengths. We’ll teach your team how to employ the 360-degree marketing approach and improve their station-selling techniques.
Digital Training & Support:
Digital marketing doesn’t have to be overwhelming. Whether you’re looking to understand search engine optimization (SEO), Google Analytics, social media marketing, or how to measure ROI, McIvor Marketing can help.
Hear from our radio clients
Our clients love working with us, just read what they have to say!
McIvor'S Marketing Blog
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Staff Located Around the US to Better Serve You: Phoenix / Nashville / Atlanta / Michigan / Florida / California
- Staff Located Around the US to Better Serve You: Phoenix / Nashville / Atlanta / Michigan / Florida / California