social media Archives - McIvor Marketing LLC

Short vs. Long-Form Content: Finding the Right Balance for Social Media Success

In Social Media Marketing, the debate between Short-Form and Long-Form Content frequently comes up. Both have their advantages, but finding the right balance is key ...

Social Media Success for Nonprofits: Strategies and Design Tips

Non-Profits social media

No matter your industry, social media plays a critical role in building awareness for your business. For nonprofits, it's especially essential for connecting with the ...

10 Ways to Successfully Launch on Social Media and Generate Buzz

digital marketing social media

Getting ready to launch your next product? Launching a product is no easy task, and making it a hit can seem nearly impossible. But a ...

Instagram Introduces Music for Profiles: Learn How to Add Yours

instagram Marketing Trends social media

Instagram has introduced a new feature that allows users to add music to their profiles, expanding its personalization options. Previously available to select users, this ...

Why You Should Use Social Media To Promote Your Next Product Launch

digital marketing social media

In our post-pandemic, TikTok-dominated world, businesses can’t afford to overlook the power of social media in their digital marketing strategies. Oftentimes businesses that don’t understand ...

26 Tips to Achieve Your First (or Next) 1,000 Instagram Followers

instagram social media

The potential for businesses to connect with customers on Instagram seems limitless these days. With approximately 90% of Instagram's 1 billion active monthly users following ...

Facebook & Instagram Updates: Adapting to Apple In-App Purchase (IAP) Changes

facebook instagram social media

If you're someone who frequently uses the Boosts Posts feature on these platforms' iOS apps, you'll want to pay close attention to the updates and ...

Unlocking Engagement: The Power of Captions in Social Media Videos

digital marketing social media

In today's digital age, the consumption of online video content has reached unprecedented heights, with platforms like Facebook playing a pivotal role in this trend. ...

Attention Spans in the age of distraction statistics shared by McIvor Marketing

Attention in the Age of Distraction: Analyzing 2023 Statistics

digital marketing Marketing Trends social media

In today's world, it's hard to escape the sight of people fixated on their tiny screens everywhere you go. The smartphone has become an integral ...

Broadening Your Horizons: Discovering Brand Influencers Beyond Instagram

influencer marketing instagram social media

In today's dynamic digital marketing landscape, teaming up with influencers has become a vital strategy for brands aiming to genuinely connect with their audience. Instagram ...

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