HOW TO GET YOUR CONTENT SEEN ON FACEBOOK & GROW AS A CONTENT CREATOR
BY HEIDI MCIVOR ALLEN
Facebook is launching a NEW three-part series to help you better understand the basics of getting your content seen. The series will cover distribution, Facebook content best practices, and the Facebook integrity system.
By understanding and following these three fundamental principles you should be able to grow your presence, reach your community, and obtain meaningful engagement with your Facebook followers.
This blog post is one of three in the series and focuses on the distribution principle, what it is, and how content gets seen.
WHAT DO YOU NEED TO GET STARTED?
WHAT IS DISTRIBUTION AND HOW TO GET YOUR CONTENT SEEN ON FACEBOOK?
Being a content creator, it’s important you understand the entire process of how your content is being viewed. Distribution is the Facebook process of matching users with content they find engaging, entertaining, and informative. This is based on other accounts they follow and posts they like and/or share.
Facebook does this by asking four questions for every piece of content, for each person, every time they open Facebook:
1. WHAT CONTENT HAS BEEN POSTED?
2. WHO MIGHT LIKE THIS CONTENT?
Facebook considers a plethora of signals such as who posted the content, when it was posted, what was the topic and past user behavior, among others.
3. HOW LIKELY ARE PEOPLE TO ENGAGE WITH POSTS?
4. HOW INTERESTED WILL THE AUDIENCE BE IN THIS POST?
THERE ARE TWO WAYS YOUR CONTENT CAN BE SEEN ON FACEBOOK
1. CONNECTED DISTRIBUTION
2. UNCONNECTED DISTRIBUTION
Your posts are seen by those who don’t follow you but may be interested in your content. This type of distribution can come through other users sharing and re-sharing your posts or from our recommendations in Facebook’s “Suggested for You” sections.
HOW TO OPTIMIZE YOUR CONTENT FOR UNCONNECTED DISTRIBUTION
Facebook initially started to connect exclusively with your friends and family (connected distribution). Now, they enable you to reach a much wider audience to help you grow beyond the sphere of your inner circle of people you know personally (unconnected distribution).
To fully take advantage of unconnected distribution, try optimizing your content in three specific ways:
1. MAKE ORIGINAL CONTENT
Creators receive the greatest distribution when they post content that is filmed by them. Authentic content contains your unique voice & demonstrates the unique perspective you bring to Facebook. Original content is distinctive, engaging, & is what Facebook users prefer.
2. OPTIMIZE FOR SHARES
3. GET RECOMMENDED
Make sure your content complies with the Facebook integrity rules and guidelines for recommended content. These guidelines outline what Facebook does and doesn’t recommend.
MCIVOR MARKETING CAN HELP YOU WITH YOUR ORIGINAL CONTENT
We’ve helped countless clients create and publish social media posts, ensuring content is original to each client and represents their brand voice. Increasing engagement, website traffic, or conversions are just a few of the marketing objectives that our top of line content creation has achieved for our clients. If your brand needs the McIvor magic touch, reach out to us today to learn more.
And, please check back soon for parts two and three of our Facebook content series.
What Business Services Does McIvor Marketing Offer?
We are so glad you asked! From setups to start-ups, to businesses in growth and transformation, McIvor Marketing specializes in a variety of services to meet your needs. Our Phoenix based digital marketing agency can help with website design & development, logo design, branding, off-line marketing design and strategy, paid search management, social media management, email marketing, display advertising and more!
Not ready to dive into hiring a full-time marketing director? Maybe you’re just curious about how your marketing is performing. We can help you set up trackable ways to measure your marketing ROI with a project-based digital audit to gauge current performance. We can also help you get your social media advertising portals set up. We also offer training on Google Analytics, Facebook Business Manager, Facebook Ads, Google Ads, Canva, as well as how to plan content and brainstorm ideas to help you grow through research.
Check out our full list of services and reach out with any questions.
Want to Read 5 Marketing Tips for Small Businesses?
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Resources:
https://www.facebook.com/creators/how-to-get-your-content-seen-on-facebook
