FACEBOOK INTRODUCES MUSIC REVENUE SHARING, GIVING CREATORS A NEW WAY TO MONETIZE WITH POPULAR MUSIC

BY HEIDI MCIVOR ALLEN

Content creators can now include licensed music in their videos and earn a share of in-stream ad revenue with this new Facebook feature. This allows for both content creators and music rights holders to earn an additional income stream.

Music can be chosen from Facebook’s expansive licensed catalog featuring artists like J Cole, Cardi B, Tove Lo, Bicep, and more. This is the first feature of its kind; no other platforms offer this type of revenue earning possibility at this scale for content creators.

“When you change one thing, you have the ability to change EVERYTHING.”

WHY MUSIC REVENUE SHARING?

Music drives culture and social interactions – this feature enables video creators to include more of their favorite music. Video making takes up half the time spent on Facebook according to Facebook; this opportunity allows content creators to connect even closer with their followers and the music industry.

“I have dreamed about using popular music in my videos for years. Music Revenue Sharing on Facebook is an absolute game changer for creators! I was lucky enough to test this feature earlier this summer. Hearing iconic film scores on my movie-themed recipe videos enhances my content so much. I could not be more excited about this!”

Katie-Rose Watson, creator of The Rose Table

DETAILS AND ELIGIBILITY

Video creators receive 20% revenue share on eligible videos from the extensive catalog provided by Facebook, with a separate share going to the rights holders and to Meta. All content created must comply with Facebook’s monetization policies, community standards, and music guidelines.

For creators to be eligible for Music Revenue Sharing, they must first be eligible for in-stream ads. Eligible videos must meet this criteria:

HOW MUSIC REVENUE SHARING WORKS

Once a creator is confirmed, the steps on how the music revenue sharing process works:

Step 1:

Upload your video that’s 60 seconds or longer to your Facebook Page via Creator Studio or directly upload to your page.

Step 2:

If the song is eligible, you’ll get a notification within Creator Studio and Support Inbox that confirms you’re good to go.

Step 3:

Once the video is published, you’ll receive a notification confirming that your video is earning and sharing revenue.

Step 4:

Creators can monitor progress on earnings from in-stream ads at any point in time while using Creator Studio.

MCIVOR MARKETING CAN HELP YOU!

The McIvor Marketing team is here to partner with creators to bring your vision to life. As a full service marketing agency, we can help with everything from building a content strategy aligned to your brand, to full video creation. Contact us and we’ll advise you on how to earn the most money through this new Facebook feature!

WHAT'S NEXT?

Music Revenue Sharing will be released on a global level to video creators, starting with the US and expanding to other countries in the coming months. Facebook will continue to work with music partners to expand the licensed music library, adding more licensed songs from your favorite artists. Ongoing feedback will be gathered from content creators to ensure needs are being met. Expansion and changes will be built on more ways for people to share, discover and connect through videos. Facebook hopes this will evolve the social experience with more authentic connections with fans.

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Not ready to dive into hiring a full-time marketing director? Maybe you’re just curious about how your marketing is performing. We can help you set up trackable ways to measure your marketing ROI with a project-based digital audit to gauge current performance. We can also help you get your social media advertising portals set up. We also offer training on Google Analytics, Facebook Business Manager, Facebook Ads, Google Ads, Canva, as well as how to plan content and brainstorm ideas to help you grow through research.

Check out our full list of services and reach out with any questions.

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