CONTENT IS KING: TECHNICAL SEO MANAGEMENT & HOW MCIVOR MARKETING CAN HELP YOU OPTIMIZE SEARCH ENGINES
BY HEIDI MCIVOR ALLEN
You’ve published your website – now, you just need users to find it. That’s where SEO management comes in. When your website’s relationships with search engines are optimized, your website will get more traffic from your target audience. At McIvor Marketing, we know the guidelines and the changes to make that will optimize your search results, effectively helping you reach your website’s goals.
TECHNICAL SEO: WHAT IS IT AND WHY DOES IT MATTER?
SEO = Search Engine Optimization
At its core, technical SEO is just what it sounds like – it’s the process of crafting your website to optimize its engagement with search engines, making for a better user experience and traffic geared toward your target audience.
If pages on your website aren’t crafted to be accessible to search engines, your target audience won’t have the capability to view them. This means a loss of traffic and potential revenue.
Furthermore, if your target audience reaches your website, but finds it slow and difficult to use, they won’t stay on your website.
Technical SEO management not only means optimizing your website’s search engine capabilities, but also optimizing your website’s effectiveness for its audience. To best optimize your website, there are many associated steps – but don’t fret! With McIvor Marketing’s help, we can work together to make your website meet your goals and its full potential.
“You can’t manage what you don’t measure”
– a favorite quote from Heidi McIvor-Allen, owner of McIvor Marketing
HOW TO KNOW IF YOUR SITE IS OPTIMIZED
FIRST: ENSURING SEARCH ENGINES CAN
EFFECTIVELY CRAWL YOUR WEBSITE
Bugs, especially in relation to software, get a bad reputation, but when it comes to optimizing your website, they’re going to be your best friends.
Search engines deploy bots, or “spiders,” to crawl your website every time you publish new content. These bugs follow links on your site’s pages to find the pages that it hasn’t seen before – a process referred to as crawling. The search engine then indexes these pages and if that page meets the ranking criteria, it will be shown in search results.
But before your pages will show up in search results, you have to make sure that the bugs can find them. Lucky for you, McIvor Marketing knows just the things to do, for example:
- Build Your Site’s Architecture With Care, And With Everything Returning To Your Homepage
- Develop Your Sitemap And Submit It To Your Search Engine
SECOND: ENSURING YOUR PAGES ARE INDEXED
Remember those helpful little bugs we talked about earlier? Well, besides crawling your site, they do another integral step. After crawling your pages, these bots analyze and catalog the content within the search engine’s search index. This search index is the database associated with the search engine that stores the information the search engine’s bots have analyzed.
This is a crucial step: if you want your webpages to show up in search results, you must have your webpages indexed.
Want a quick way to check if your pages have been indexed?
Do a “site:” search of your websites URL in the search engine, and look at the number of results!
IT’S THE LITTLE THINGS: THE PRACTICES THAT MCIVOR MARKETING WILL IMPLEMENT TO FULLY OPTIMIZE YOUR WEBSITE
At the end of the day, content is king – and we know content. The following is a list of just some of the changes that McIvor Marketing will make to help you optimize your website and to make it reach its full potential.
- Implement HTTPS
- Ensure There Are No Duplicates
- Ensure There Are No Broken Pages
- Upgrade Your User’s Experience
- Ensure Your Pages Adhere To SEO Guidelines
- Cater Towards Core Web Vitals
- Ensure Your Content Is Accessible To Different Languages
- Use Structured Data To Your Advantage
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