FACEBOOK & TIKTOK HOW BOTH CAN HELP YOUR BUSINESS
BY HEIDI MCIVOR ALLEN
Two great resources in social media marketing are Facebook and TikTok ads. McIvor Marketing is able to help create, manage and run these two platforms so that you can extend your audience reach. We are able to explore the different options each platform has to offer and use both of them together to create an effective marketing strategy for your business. You may be wondering, why utilize Facebook? Or why utilize TikTok? Or why would you pay for both? Here is where we answer those questions by giving you information about each platform and how McIvor Marketing can help you get the most out of each of these.
“When you change one thing, you have the ability to change EVERYTHING.”
HOW ARE FACEBOOK ADS HELPFUL?
Facebook advertising utilizes image-based ads that contain captions. These can be placed throughout the Facebook network in the forms of Facebook feeds, stories, messages and all of Instagram. Since Facebook is able to collect data from its users to target ads, advertisers are able to reach a larger audience with greater results. There are different ways to format ads too. This allows advertisers to get different results based on the goals they want to achieve from their ads.
HOW ARE TIKTOK ADS HELPFUL?
Unlike Facebook ads, TikTok uses one main format, its video-based main feed. Users are able to scroll through the main feed to discover different videos, which allows advertisers to reach a bigger audience. Advertisers are also able to use Branded Effects, Branded Hashtag Challenges, and other popular trends to increase their views and target a specific audience.
COMPARING MARKETING FACTORS
Let’s talk costs…the average costs of Facebook ads are $7.00 CPM (cost per mille) and $1.00 CPC (cost per click). The average costs of TikTok ads are $10.00 CPM and $1.00 CPC.
FACEBOOK ADS
$7.00 CPM
$1.00 CPC
TIKTOK ADS
$10.00 CPM
$1.00 CPC
Although Facebook is cheaper when it comes to CPM, however, there are several factors based on your business and audience that will affect the cost.
Facebook and TikTok have different audiences that use each platform. TikTok is more popular for a younger audience with over half ranging from ages 18-34. Facebook has a larger age group audience. 41% of its users are over 35.
FACEBOOK ADS
18-24 yr olds – 22.6%
25-34 yr olds – 31%
35+ yr olds – 41%
TIKTOK ADS
18-24 yr olds – 41.7%
25-34 yr olds – 31%
35+ yr olds – 24.1%
Both Facebook and TikTok offer audience targeting. Options include demographic, interest, behavior, and device targeting. Advertisers are able to cater to their custom audience. One of the pros of Facebook is that it is older than TikTok and therefore has more data to pull from. This allows Facebook to be more specific to its users for ads.
FACEBOOK ADS
Started in 2007
TIKTOK ADS
Started in 2020
The formatting of ads is incredibly important for businesses wanting to reach a wider range audience. Facebook and TikTok offer different options for advertisers. Facebook is able to stream ads across Instagram and can place ads in different locations across the network. TikTok uses its main feed to place ads right in front of viewers.
FACEBOOK ADS
Image Ads
Video Ads
Carousel Ads
In-Stream Video Ads
Stories Ads
Collection Ads
Messenger Ads
TIKTOK ADS
In-Feed Ads
Top View Ads
Brand Takeover Ads
Branded Hashtag Ads
Branded Effects Ads
Collection Ads
Both platforms are able to offer analytics when it comes to advertising. Advertisers are able to use the dashboards in each platform to monitor their ads, see results, and capture any movement.
USING FACEBOOK AND TIKTOK TOGETHER
Whether you’re a small business or a large corporation, utilizing the differences in Facebook ads and TikTok ads can create a broader audience and amazing results based on your goals. Since there are some differences between the two platforms, advertisers are able to reach audiences using different formats. Having your business ads on two platforms also creates a stronger brand identity. Facebook and TikTok users often have both platforms. Seeing ads for the same business on both platforms allows users to see solidarity in your brand.
MCIVOR MARKETING WITH THESE TWO PLATFORMS
McIvor Marketing has experience with both of these platforms. We are agency partners with both Facebook and TikTok! This allows us to have inside sources so that we can have faster customer support, faster generated contact, and a better understanding of how to best use Facebook and TikTok to meet the needs and goals of your business!
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