CANVA.COM: EXPLORING LATEST DESIGN FEATURES - ULTIMATE GUIDE FOR BUSINESS OWNERS

Heidi McIvor-Allen - Owner of McIvor Marketing LLC

BY HEIDI MCIVOR ALLEN

Have you heard the big news? Canva recently released 12 new features to make designing for non-designers even easier than before. Add magic to your visual representation with these added features. Create enticing social media posts, ads, presentations and more. Read more to learn how to use these features to your advantage and see these features in action.
“When you change one thing, you have the ability to change EVERYTHING.”

MAGIC DESIGN

Magic Design helps you visualize your designs. Do you have inspiration for a design but aren’t completely sure how to execute it? Simply upload an image then select a style, and Magic Design will provide you with a curated selection of unique templates to match the image you uploaded. Use this feature if you are in a rush and need a simple way to visualize a design, and quickly discover templates that are unique to your inspiration.

MAGIC EDIT

AI is trending faster than anything right now. Is your picture missing something? Do you want to swap something in your image? This AI Magic Editor allows you to add or swap additional images to your current designs. Select the area that you want to alter, describe to the AI tool what you would like to see instead, then be amazed when AI makes it happen for you instantly.

TRANSLATE

Do you want to reach a larger audience with your designs? The new Translate feature in Canva allows you to create designs in over 100 languages. Speak the language of all your audiences. With Translate, the text in your designs is easily translated to help you connect with people everywhere in the world. Going global has never been quicker or easier!

BEAT SYNC

Who doesn’t enjoy listening to music? Especially when it’s paired with a colorful, attractive design. Video editing with advanced programs can be overwhelming for beginners. But with Beat Sync you can easily sync soundtracks to your video designs in Canva. No more manual editing. Keep your audience tuned in with flawless transitions that flow to the beat.

DRAW

Are you an artist who feels that some Canva features take away the appeal of putting pen to paper and hand drawing designs? Sketch up your ideas with the new Draw feature. Let your ideas take shape. Unleash your creativity with freehand drawing capabilities. Start by sketching out a simple shape, and Shape Assist – Canva’s AI drawing assistant – will polish up the sketch and provide you with clean lines.

MAGIC ERASER

The Magic Eraser is our favorite new feature. Have you ever had a stock image that you loved but there wasn’t enough space for headlines? Use the Magic Eraser tool to erase unwanted details. Make the subject of your image stand out. Just brush over the area and watch as the distracting part of the image disappears with ease.

ANIMATION

Who doesn’t love seeing some movement on the screen when scrolling through content? Tell a story with your unique animation style that fits your brand. It’s easy to animate your own path and make objects move to help engage your audience. Whether you want your elements to zig zag across the screen, rotate, speed up or slow down, the new Animation feature can do it all!

MAGIC WRITE

AI is at it again. This time with content generation. Write your first draft fast with Magic Write. Canva’s AI text generator will kickstart your creative process if you’re dealing with writer’s block or are just looking for some additional inspiration. Start with a prompt and watch as blog outlines, social captions, content ideas, and more appear in seconds.

TEXT TO IMAGE

Turn your ideas into images with the Text to Image feature. Dream up your vision and then add it to your design. Text to Image transforms your words into beautiful images. Generate images that visualize the idea, sketch out a creative concept, and push the limits of what’s possible.

LAYOUTS AND STYLES

Does your design need some direction? The Layouts and Styles feature in Canva has you covered. Simply add content to your page to see layout ideas for your design. Then try the Styles feature to find suggested color patterns and font pairings.

MAGIC DESIGN FOR PRESENTATIONS

Generate mind blowing presentations with the Magic Design feature. Skip the blank page by using this tool to generate a first draft of your presentation. It will include an outline, slides and content. Just type your idea in a few words and watch as the AI generator fills slides with your inspired story.

HOW MCIVOR MARKETING CAN USE THESE FEATURES TO ENHANCE YOUR CREATIVE DESIGNS

The McIvor Marketing team has attended a Canva webinar where we were taught how to use all of the new Canva features. Our creative team has design skills to create unique on brand designs and has studied up on the AI tools. The trick with AI is knowing which prompts to provide so you can get quality content. Contact us today to learn more about how we can help you create ads, social media content and more that will help increase your ROI.

Want to Read 5 Marketing Tips for Small Businesses?

Check out this blog post and see if your business is currently tackling these Top 5 Marketing Tips. If you have questions or find you need help in an area, reach out! 

Like What You Read? Share It!