Learn How Email Marketing Is The #1 Way To Target Consumers Successfully

Heidi McIvor-Allen - Owner of McIvor Marketing LLC


You may be wondering if email marketing is still an efficient platform to get your message to consumers. The answer is YES! Email marketing has a plethora of benefits that will help your business gain revenue, traffic and brand awareness. We have put together a list of all the benefits email marketing can add to the success of your business!

There is database email marketing and conquest email marketing – both have PROVEN to be very successful in achieving not only quality website traffic but actual sales and engagement with prospective clients/customers. 

“When you change one thing, you have the ability to change EVERYTHING.”

Many email platforms like constant contact and MailChimp are usually free up to a certain number of records and sends per month. This also making them a highly profitable form of advertising. When you get into conquest marketing, there does come a cost to that, but many companies like ours, offer full creative services including the HTML creative file with UTM Tracking Codes, plus we curate the database list of highly targeted people to email based on your needs and goals. 

Email marketing yields the highest return on investment (ROI) for the past 10 years. It also has the highest conversion rate (66%) for purchases made in response to promotional messages. For every dollar spent on email marketing, you can earn up to $44, with almost 4.3% of shoppers buying from these campaigns. Plus, compared with social media, email is deemed 40 times more effective in acquiring new customers. You’re also more likely to get more click-throughs from email marketing than tweets.

By collecting emails from your customers this allows you to connect with them. If someone gives you their consent to send them emails this also shows the trust and relationship being built with clients or consumers. Promotional emails are perfect avenues for educating your audience and presenting your offers without being too pushy or intrusive.
By including videos for consumers to watch, and call to action buttons in your emails, you are giving consumers the opportunity to interact with your business on their own terms and time. This is also the perfect place to offer deals and promotions.
You can use emails to help customers understand your brand values by discussing products or services! This is the perfect platform to showcase your brands uniqueness! Always make sure to include your company logo to increase brand awareness with repetition.

Instead of sending out generic email blasts to your entire client list, you can personalize campaigns to have certain email ads target specific customers – HOW COOL IS THAT? Setting behavior-based triggers make for effective email communication because your subscribers feel the content you sent is made specifically for them.

Even the most loyal of customers aren’t visiting your website every day, so sending out email blasts will remind them to check out your site when they have a chance. Everyone has such busy lives these days, the little notifications that pop up on our phones every day are little reminders – use this to your advantage to remind customers frequently to check out what’s new on your website.

You have the ability to place clickable social media icons at the bottom of every email, making it simple for consumers to locate you on all platforms. This will increase your social media engagements as well. And if you add the Facebook Retargeting Pixel and other Retargeting Pixels to your website, you can then re-engage with potential customers by showing them ads on social media or in Google searches! It’s all about consistency and being where your customers are. That way, when they are ready to make a decision, you will be top of mind. 

McIvor Marketing Has All The Knowledge You Need On Emails

Now that we have filled you in on all of the benefits email marketing still plays in today’s society, you are going to want to get started right away. If sending out emails to all of your clients seems like too big of a task, don’t worry we have your back! Here at McIvor Marketing we know all things email and have had huge success ratings with our current clients. And if you don’t have an internal database, we highly recommend our Conquest Emailing Package! It’s money well spent that is very trackable! We can teach you all about campaigns, targeting, and checking your success month over month! Contact us today to start growing your online presence!

What Business Services Does McIvor Marketing Offer?

We are so glad you asked! From setups to start-ups to businesses in growth and transformation, McIvor Marketing has services to meet your needs. Not ready to dive into hiring a full-time marketing director? Are you just curious about how your marketing is performing? We can help you set up trackable ways to measure your marketing ROI with a project-based digital audit to help you find out what vendors are performing. We can also help you get your social media advertising portals set up. In addition to that, we also offer training on Google Analytics, Facebook Business Manager, Facebook Ads, Google Ads, Canva, as well as how to plan content and brainstorm ideas to help you grow through research.

Our phoenix based digital marketing agency can help with website design & development, logo design, branding items, off-line marketing design and strategy, paid search management, social media ad management, email marketing, display advertising and more! Check out our full list of services and reach out with any questions. 

Want to Read 5 Marketing Tips for Small Businesses?

Check out this blog and see if your business is currently tackling these Top 5 Marketing Tips. If you have questions or find you need help in an area, reach out! 

Like What You Read? Share It!