FACEBOOK INTRODUCES MUSIC REVENUE SHARING, GIVING CREATORS A NEW WAY TO MONETIZE WITH POPULAR MUSIC
BY HEIDI MCIVOR ALLEN
Content creators can now include licensed music in their videos and earn a share of in-stream ad revenue with this new Facebook feature. This allows for both content creators and music rights holders to earn an additional income stream.
Music can be chosen from Facebook’s expansive licensed catalog featuring artists like J Cole, Cardi B, Tove Lo, Bicep, and more. This is the first feature of its kind; no other platforms offer this type of revenue earning possibility at this scale for content creators.
WHY MUSIC REVENUE SHARING?
“I have dreamed about using popular music in my videos for years. Music Revenue Sharing on Facebook is an absolute game changer for creators! I was lucky enough to test this feature earlier this summer. Hearing iconic film scores on my movie-themed recipe videos enhances my content so much. I could not be more excited about this!”
DETAILS AND ELIGIBILITY
Video creators receive 20% revenue share on eligible videos from the extensive catalog provided by Facebook, with a separate share going to the rights holders and to Meta. All content created must comply with Facebook’s monetization policies, community standards, and music guidelines.
For creators to be eligible for Music Revenue Sharing, they must first be eligible for in-stream ads. Eligible videos must meet this criteria:
- The Facebook video should be 60 seconds or longer and uploaded to a Facebook Page.
- The featured song must be covered in the Licensed Music Library where all eligible songs are available.
- All videos must have a visual component, the music itself cannot be the primary purpose of the video.
HOW MUSIC REVENUE SHARING WORKS
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MCIVOR MARKETING CAN HELP YOU!
The McIvor Marketing team is here to partner with creators to bring your vision to life. As a full service marketing agency, we can help with everything from building a content strategy aligned to your brand, to full video creation. Contact us and we’ll advise you on how to earn the most money through this new Facebook feature!
WHAT'S NEXT?
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