Facebook is launching a NEW three-part series to help you better understand the basics of getting your content seen. The series will cover distribution, Facebook content best practices, and the Facebook integrity system.
By understanding and following these three fundamental principles you should be able to grow your presence, reach your community, and obtain meaningful engagement with your Facebook followers.
This blog post is one of three in the series and focuses on the distribution principle, what it is, and how content gets seen.
Being a content creator, it’s important you understand the entire process of how your content is being viewed. Distribution is the Facebook process of matching users with content they find engaging, entertaining, and informative. This is based on other accounts they follow and posts they like and/or share.
Facebook does this by asking four questions for every piece of content, for each person, every time they open Facebook:
Facebook considers a plethora of signals such as who posted the content, when it was posted, what was the topic and past user behavior, among others.
Your posts are seen by those who don’t follow you but may be interested in your content. This type of distribution can come through other users sharing and re-sharing your posts or from our recommendations in Facebook’s “Suggested for You” sections.
Facebook initially started to connect exclusively with your friends and family (connected distribution). Now, they enable you to reach a much wider audience to help you grow beyond the sphere of your inner circle of people you know personally (unconnected distribution).
To fully take advantage of unconnected distribution, try optimizing your content in three specific ways:
Creators receive the greatest distribution when they post content that is filmed by them. Authentic content contains your unique voice & demonstrates the unique perspective you bring to Facebook. Original content is distinctive, engaging, & is what Facebook users prefer.
Make sure your content complies with the Facebook integrity rules and guidelines for recommended content. These guidelines outline what Facebook does and doesn’t recommend.
We’ve helped countless clients create and publish social media posts, ensuring content is original to each client and represents their brand voice. Increasing engagement, website traffic, or conversions are just a few of the marketing objectives that our top of line content creation has achieved for our clients. If your brand needs the McIvor magic touch, reach out to us today to learn more.
And, please check back soon for parts two and three of our Facebook content series.
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