HOW TO GET YOUR CONTENT SEEN ON FACEBOOK & GROW AS A CONTENT CREATOR

Heidi McIvor-Allen - Owner of McIvor Marketing LLC

BY HEIDI MCIVOR ALLEN

Facebook is launching a NEW three-part series to help you better understand the basics of getting your content seen. The series will cover distribution, Facebook content best practices, and the Facebook integrity system.

By understanding and following these three fundamental principles you should be able to grow your presence, reach your community, and obtain meaningful engagement with your Facebook followers.

This blog post is one of three in the series and focuses on the distribution principle, what it is, and how content gets seen.

“When you change one thing, you have the ability to change EVERYTHING.”

WHAT DO YOU NEED TO GET STARTED?

To be a creator, all you need is a Facebook account with the most up-to-date Creator tools, such as: Creator Studio, Monetization Tools Application, and Meta for Creators. If you are creating from a Facebook Page or Business Page and not a personal profile, make sure you’re on the “New Page Experience”. If you create content on a personal profile, you can transition to Professional Mode. Both experiences will give you the tools, insights, and tips you need to thrive as a Creator and continue to get updated features over time.
Facebook Content Creator Tips for Growth - Digital Marketing Blog - McIvor Marketing

WHAT IS DISTRIBUTION AND HOW TO GET
YOUR CONTENT SEEN ON FACEBOOK?

Being a content creator, it’s important you understand the entire process of how your content is being viewed. Distribution is the Facebook process of matching users with content they find engaging, entertaining, and informative. This is based on other accounts they follow and posts they like and/or share.

Facebook does this by asking four questions for every piece of content, for each person, every time they open Facebook:

1. WHAT CONTENT HAS BEEN POSTED?

What posts are available from friends, other creators, and Pages that Facebook can show?

2. WHO MIGHT LIKE THIS CONTENT?

Facebook considers a plethora of signals such as who posted the content, when it was posted, what was the topic and past user behavior, among others.

3. HOW LIKELY ARE PEOPLE TO ENGAGE WITH POSTS?

Facebook tries to predict how likely a given person is to engage with your post and find it meaningful. They make a variety of these predictions for each piece of content.

4. HOW INTERESTED WILL THE AUDIENCE BE IN THIS POST?

Based on all the data Facebook has gathered on the post, which pieces of content should get priority?

THERE ARE TWO WAYS YOUR CONTENT
CAN BE SEEN ON FACEBOOK

1. CONNECTED DISTRIBUTION

Your posts are seen by those who follow you on Facebook. This is your core audience on the platform. The people who follow you directly, not those who can find you on a “For You” page or “Suggested for You” section.

2. UNCONNECTED DISTRIBUTION

Your posts are seen by those who don’t follow you but may be interested in your content. This type of distribution can come through other users sharing and re-sharing your posts or from our recommendations in Facebook’s “Suggested for You” sections.

HOW TO OPTIMIZE YOUR CONTENT
FOR UNCONNECTED DISTRIBUTION

Facebook initially started to connect exclusively with your friends and family (connected distribution). Now, they enable you to reach a much wider audience to help you grow beyond the sphere of your inner circle of people you know personally (unconnected distribution).

To fully take advantage of unconnected distribution, try optimizing your content in three specific ways:

1. MAKE ORIGINAL CONTENT

Creators receive the greatest distribution when they post content that is filmed by them. Authentic content contains your unique voice & demonstrates the unique perspective you bring to Facebook. Original content is distinctive, engaging, & is what Facebook users prefer.

2. OPTIMIZE FOR SHARES

Make content that other users want to share, be relatable to your target demographic. This kind of content can spark meaningful connections, dialogue, respectful discussion and attracts more likes and reactions.

3. GET RECOMMENDED

Make sure your content complies with the Facebook integrity rules and guidelines for recommended content. These guidelines outline what Facebook does and doesn’t recommend.

Many creators focus on growing their following on Facebook. True growth, however, comes when you reach your following and maximize your ability to get re-shared and uncover fans you didn’t even know existed.

MCIVOR MARKETING CAN HELP YOU
WITH YOUR ORIGINAL CONTENT

We’ve helped countless clients create and publish social media posts, ensuring content is original to each client and represents their brand voice. Increasing engagement, website traffic, or conversions are just a few of the marketing objectives that our top of line content creation has achieved for our clients. If your brand needs the McIvor magic touch, reach out to us today to learn more.

And, please check back soon for parts two and three of our Facebook content series.

What Business Services Does McIvor Marketing Offer?

We are so glad you asked! From setups to start-ups, to businesses in growth and transformation, McIvor Marketing specializes in a variety of services to meet your needs. Our Phoenix based digital marketing agency can help with website design & development, logo design, branding, off-line marketing design and strategy, paid search management, social media management, email marketing, display advertising and more! 

Not ready to dive into hiring a full-time marketing director? Maybe you’re just curious about how your marketing is performing. We can help you set up trackable ways to measure your marketing ROI with a project-based digital audit to gauge current performance. We can also help you get your social media advertising portals set up. We also offer training on Google Analytics, Facebook Business Manager, Facebook Ads, Google Ads, Canva, as well as how to plan content and brainstorm ideas to help you grow through research.

Check out our full list of services and reach out with any questions. 

Want to Read 5 Marketing Tips for Small Businesses?

Check out this blog post and see if your business is currently tackling these Top 5 Marketing Tips. If you have questions or find you need help in an area, reach out! 

Like What You Read? Share It!

Resources:

https://www.facebook.com/creators/how-to-get-your-content-seen-on-facebook