McIvor'S Marketing Blog

This Year’s Top 6 Music Marketing Trends (and Tips) You Need to Hop On

The music industry is constantly evolving, and artists must stay ahead of the curve to rise above the noise and connect with the right audiences. ...
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SHINING A LIGHT: JUNE IS ALZHEIMER'S & BRAIN AWARENESS MONTH - McIvor Marketing Blog

Shining a Light: June is Alzheimer’s & Brain Awareness Month

During the month of June, we come together to focus on Alzheimer's disease awareness and the importance of brain health. Alzheimer's and Brain Awareness Month ...
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HEARTWARMING WAYS TO SPREAD KINDNESS AND PRACTICE SELF-COMPASSION - McIvor Marketing Blog

Heartwarming Ways to Spread Kindness and Practice Self-Compassion

In a world often marked by chaos, kindness serves as a beacon of hope, illuminating paths of compassion and empathy. From schools to businesses to ...
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HARMONY IN NATURE: CULTIVATING GRATITUDE FOR WELL-BEING - McIvor Marketing Blog

Harmony in Nature: Cultivating Gratitude for Well-being

In our hyper-connected world, screens command our attention, and the demands of daily life seem never-ending. In an era dominated by technology and marked by ...
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UNLOCKING AMAZON ADVERTISING: STRATEGIES FOR SUCCESS - McIvor Marketing

Unlocking Amazon Advertising: Strategies for Success

Amazon has seamlessly integrated itself into the daily lives of many households, offering convenience to consumers. However, it has also entered a lucrative market that ...
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EXPLORING YOUTUBE VIDEO ACTION ADS: UNVEILING THEIR IMPACTFUL POTENTIAL - McIvor Marketing Blog

Exploring YouTube Video Action Ads: Unveiling Their Impactful Potential

Get ready to ride the digital waves as Chrome, our steadfast browser ally, prepares for a major shift in online privacy. The buzz? It's all ...
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NAVIGATING THE SHIFT: CHROME'S NEXT STEPS IN PHASING OUT THIRD-PARTY COOKIES - McIvor Marketing Blog

Navigating the Shift: Chrome’s Next Steps in Phasing Out Third-Party Cookies

Get ready to ride the digital waves as Chrome, our steadfast browser ally, prepares for a major shift in online privacy. The buzz? It's all ...
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BOOST YOUR WEBSITE TRAFFIC: 3 EFFECTIVE PINTEREST STRATEGIES - Learn more in McIvor Marketing's latest blog

Boost Your Website Traffic: 3 Effective Pinterest Strategies

This article will explore three proven strategies experts use to leverage Pinterest effectively and boost website traffic. Whether you're a seasoned marketer or just starting, ...
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26 TIPS TO ACHIEVE YOUR FIRST (OR NEXT) 1,000 INSTAGRAM FOLLOWERS - learn more in McIvor Marketing blog

26 Tips to Achieve Your First (or Next) 1,000 Instagram Followers

The potential for businesses to connect with customers on Instagram seems limitless these days. With approximately 90% of Instagram's 1 billion active monthly users following ...
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BOOST YOUR IMMUNITY THIS ALLERGY SEASON: TOP FOODS AND TIPS

Boost Your Immunity This Allergy Season: Top Foods and Tips

Experiencing constant sneezing and wheezing can be frustrating, but it's important to understand that seasonal allergies occur because your body is striving to protect you. ...
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FACEBOOK & INSTAGRAM UPDATES: ADAPTING TO APPLE IN-APP PURCHASE (IAP) CHANGES

Facebook & Instagram Updates: Adapting to Apple In-App Purchase (IAP) Changes

If you're someone who frequently uses the Boosts Posts feature on these platforms' iOS apps, you'll want to pay close attention to the updates and ...
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UNLOCKING ENGAGEMENT: THE POWER OF CAPTIONS IN SOCIAL MEDIA VIDEOS

Unlocking Engagement: The Power of Captions in Social Media Videos

In today's digital age, the consumption of online video content has reached unprecedented heights, with platforms like Facebook playing a pivotal role in this trend. ...
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MASTER YOUR MARKETING STRATEGY: 16 ESSENTIAL KPIS TO TRACK IN 2024

Master Your Marketing Strategy: 16 Essential KPIs to Track in 2024

In the ever-evolving landscape of digital marketing, Key Performance Indicators (KPIs) stand as the guiding stars illuminating the path to success. Whether you're delving into ...
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Unlocking SEO Trends in 2024 learn more with McIvor Marketing

Unlocking Success: The Top 12 SEO Trends Shaping 2024

The past year has witnessed a significant transformation in the world of marketing. The emergence of artificial intelligence (AI) has made content creation more accessible ...
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Top 7 digital marketing trends for 2024 learn more t McIvor Marketing

Exploring the Top 8 Digital Marketing Trends of 2024

As we embark on the journey of 2024, digital marketers must stay well-informed about the trends that will significantly impact their strategies throughout the year. ...
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Attention Spans in the age of distraction statistics shared by McIvor Marketing

Attention in the Age of Distraction: Analyzing 2023 Statistics

In today's world, it's hard to escape the sight of people fixated on their tiny screens everywhere you go. The smartphone has become an integral ...
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BROADENING YOUR HORIZONS: DISCOVERING BRAND INFLUENCERS BEYOND INSTAGRAM new McIvor Marketing Blog

Broadening Your Horizons: Discovering Brand Influencers Beyond Instagram

In today's dynamic digital marketing landscape, teaming up with influencers has become a vital strategy for brands aiming to genuinely connect with their audience. Instagram ...
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GOOGLE'S NEW ATTRIBUTION MODELS: MUST-KNOW INSIGHTS FOR ADVERTISERS McIvor Marketing Blog

Google’s New Attribution Models: Must-Know Insights for Advertisers

Google is all about automation and less control for advertisers these days. Older features are often phased out in favor of newer, simpler ones. The ...
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PLATFORM SHOWDOWN: TIKTOK VS. YOUTUBE - WHICH ALIGNS WITH YOUR GOALS? new McIvor Marketing Blog

Platform Showdown: TikTok vs. YouTube – Which Aligns with Your Goals?

Ask any savvy business leader and they'll tell you that thriving in today's market demands a robust presence on social media. It's not a matter ...
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Tips for relationship selling and closing sales - learn more in the McIvor Marketing Blog

Tips for Enhanced Relationship Selling and Increased Sales Closures

In times of economic uncertainty, selling has become more challenging due to tighter budgets. What used to resemble a leisurely golf game or a dinner ...
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Maximize Sales With 8 Proven Black Friday Facebook Ad Strategies - McIvor Marketing Blog

Maximize Sales with 8 Proven Black Friday Facebook Ad Strategies

Black Friday presents an incredible opportunity for e-commerce advertisers to significantly boost product sales and draw in waves of fresh customers. In 2022, U.S. shoppers ...
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