NON PAID PODCAST MARKETING STRATEGIES OF 2022
BY HEIDI MCIVOR ALLEN
Creating a podcast may seem easy breezy to you, but do you know how to successfully promote it? With so much competition in the podcasting industry, making sure people know about your podcast is essential. We have put together a list of the best podcast marketing strategies of 2022 to make sure you’re reaching a vast audience. We also included the ways in which McIvor Marketing can help you promote your podcast on platforms like Spotify, Google Ads, Facebook Ads, and more!
“When you change one thing, you have the ability to change EVERYTHING.”
1. LEVERAGE YOUR GUEST’S AUDIENCE
When bringing guests onto your podcast, you want to make it easy for them to share their episode on your show. You can make it easy for guests to share by creating snippets and quote images. The day the podcast episode goes live, send the guest(s) a note including a series of shareable media, such as: Pull Quotes, Images, Links, and prewritten Tweets and status updates.
TREAT PODCAST PROMOTION THE SAME WAY YOU TREAT CONTENT PROMOTION:
- Quality > Quantity
- Solve a Problem
- Provide Actionable Insight
- Hustle Just as Hard to Distribute as You Did to Create
- Leverage Your Guest’s Audience
2. PROMOTE ON SOCIAL MEDIA AS OFTEN & AS MANY WAYS AS YOU CAN
HERE ARE SOME IDEAS ON WAYS TO PROMOTE YOUR PODCAST ON SOCIAL MEDIA:
- Share an update when your first episode goes live.
- Pin your episode on Twitter and Facebook including the iTunes URL.
- Create quote images in Canva and share them as standalone social posts.
- Reshare your podcast episode multiple times.
- Create 15 second soundbite clips and upload them to Soundcloud. Then share them across all social platforms. (Twitter has a really neat implementation of Soundcloud audio so people can play the audio right from their Twitter stream).
- Post a teaser of your next episode 24 hours before it goes live.
- Talk about the behind the scenes of your podcasts on Instagram and Facebook Stories or Reels.
3. RELEASE AT LEAST 3 EPISODES ON YOUR LAUNCH DATE
4. CONVERT THE AUDIO TO A YOUTUBE VIDEO
WITH A YOUTUBE VERSION OF YOUR PODCAST, YOU GET A HANDFUL OF BENEFITS:
- Videos can be shared on social media.
- Closed captioning and transcripts automatically from YouTube.
- SEO benefits from generating a transcript version of your episodes.
- Boost your rankings.
5. SUBMIT YOUR PODCAST TO PODCATCHERS & AGGREGATORS
HERE IS A LIST OF THE 10 MOST POPULAR PODCATCHERS:
6. TRANSCRIBE PODCAST AUDIO
7. THROW A TWO-WEEK RATING PARTY
HERE ARE A FEW PARTY-PLANNING COMPONENTS THAT CAN HELP MAKE THESE FIRST COUPLE WEEKS AFTER YOUR LAUNCH FEEL LIKE AN ONLINE EVENT:
- Run giveaways on social media.
- Throw a real party on launch day, either in-person, virtually via Facebook live, or even a hybrid event to include as many people as possible.
- Publish two-weeks of podcast-themed blog content.
- Switch out the email signatures on your personal email to coincide with your podcast name.
- Get your teammates, friends, and family to post and tweet about your launch.
- Email 10 people per day at least to spread the word!
8. RUN A GIVEAWAY CONTEST
HOW DO THEY ENTER?
- Have them leave a review on iTunes
- They must be following you on social media
- They must like the current giveaway post
- For an additional entry have them share it to their Story
WHAT KIND OF PRIZES SHOULD I OFFER?
IF YOUR BUDGET ALLOWS:
- Brand T-shirts
- Product Discounts
- Stickers
IF YOU DON’T HAVE A LARGE BUDGET:
- A mention in the show notes
- A shoutout at the end of the show
- A 5-minute guest spot on the next podcast
9. FIND PARTNERS TO MENTION YOU IN THEIR PODCAST
10. BE A GUEST ON OTHER’S PODCAST
PLATFORMS WHERE MCIVOR MARKETING CAN HELP YOU PROMOTE YOUR PODCAST
Here at McIvor Marketing, we are a full-service digital marketing agency. We are trained on promoting podcast on Spotify and online audio ad exchanges. We are also experts when it comes to Google, social media advertising, and email marketing. We are also up to date on all the latest social media trends. With our knowledge of the marketing world and the podcast industry, we will help your podcast stand out amongst the competition and captivate a wide-reaching audience.
What Business Services Does McIvor Marketing Offer?
We are so glad you asked! From setups to start-ups to businesses in growth and transformation, McIvor Marketing has services to meet your needs. Not ready to dive into hiring a full-time marketing director? Are you just curious about how your marketing is performing? We can help you set up trackable ways to measure your marketing ROI with a project-based digital audit to help you find out what vendors are performing. We can also help you get your social media advertising portals set up. In addition to that, we also offer training on Google Analytics, Facebook Business Manager, Facebook Ads, Google Ads, Canva, as well as how to plan content and brainstorm ideas to help you grow through research.
Our phoenix based digital marketing agency can help with website design & development, logo design, branding items, off-line marketing design and strategy, paid search management, social media ad management, email marketing, display advertising and more! Check out our full list of services and reach out with any questions.
Want to Read 5 Marketing Tips for Small Businesses?
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