SEVEN REASONS TO INVEST IN DIGITIAL AUDIO ADVERTISING

Heidi McIvor-Allen - Owner of McIvor Marketing LLC

BY HEIDI MCIVOR ALLEN

The power of audio is skyrocketing, and Spotify as a platform is outperforming radio more than ever. According to the Spotify Q1 2021 survey results, the world’s most popular audio streaming service grew to 356M monthly active users strong. If your advertising spend doesn’t already include digital audio advertising, now is the time to add it. The trusted expert team at McIvor Marketing will create tailored messaging to expand your customer base and grow business revenue.

“When you change one thing, you have the ability to change EVERYTHING.”
Spotify Growing Users and Subscribers Chart - McIvor Media

BEING HEARD BY MORELISTENERS

With Spotify expanding to 80+ new markets, and with the personalization and convenience of digital audio, listeners are consistently tuning into Spotify more than radio all around the world. In the US, streaming services are becoming more and more mainstream. Across the country, Spotify Free specifically reaches more than one in four adults in major markets.

Spotify Expanding to 80+ New Markets - McIvor Marketing

REACH AN ENGAGED, ATTENTIVE AUDIENCE

Spotify listeners are leaning in, paying attention, and open to hearing different brands perspectives. On average across all markets, attention paid to content on Spotify was 12 percentage points higher than content on radio. That attention is driven by the relevant, personalized content Spotify provides.

59% of Spotify Free Users explicitly say they “pay more attention to advertising on Spotify than on radio”.

51% of Spotify Free users say they pay more attention to ads on Spotify because they are more relevant or tailored.

Podcast advertising on Spotify drives attention: 71% of Spotify podcast listeners pay full or most attention to advertising when listening.

Based on these results there is one common theme: The world is listening to digital audio. For advertisers, that means a huge opportunity to have all ears on you as people stream what they love.

FINDING YOUR TARGET AUDIENCE ON SPOTIFY JUST GOT EASIER

With targeting online advertising, users trust Spotify to know their taste and perfect their algorithm. The same holds true for the ads listener’s experience. These audience targeting tools get your message to people in moments – relevant for them – and for your business. You’ll get access to the search tools that connect you with your audience, wherever they are. Take control of your next marketing campaigns, elevate your company, and achieve
greater ROIs, based on your set parameters.

ADD UNIQUE WEEKLY REACH TO YOUR OTHER MEDIA CHANNELS

From waking up to working out, from long drives to quick showers, Spotify is there for listeners in places other media channels can’t easily reach. As a result, Spotify provides incremental unique reach to other media channels. The breakdown of Spotify’s exclusive weekly audience reach across various media:
of Spotify’s exclusive weekly audience reach across various media - McIvor Marketing

CONNECT WITH LISTENERS THROUGHOUT THE DAY

People soundtrack their lives and daily moments with Spotify. Knowing the context people listen is what sets digital audio apart from the rest. Consumers listen across all devices, in all sorts of settings and ways, especially those tuning in to Spotify Free, where users create playlists.
According to Kantar’s study, 69% of listeners make playlists for specific activities – whether at home, working out, on the move, at a party with friends, or jamming in the car solo.

TAP INTO CULTURE

It’s no surprise Spotify users have spent over 2.3B hours streaming Discover Weekly playlists since the feature’s launch in 2015. Spotify gives listeners a direct connection to where culture is headed (and where it’s been) through editorial playlists, personalized experiences, and more. Some of the most popular Spotify hubs listeners tune include EQUAL, Black History is Now, Pride, and more to experience socially conscious curated content, in addition to their curated playlists. Listeners are twice as likely to view Spotify as “trend-setting” and “enjoyable” than radio and are more likely to pay attention to digital audio, because it’s both culturally and personally relevant. Spotify truly knows how to connect to their listeners in more ways than one.

ADS ON SPOTIFY AREN’T JUST ADS -
THEY’RE PART OF THE SHOW

As an advertiser, you’re a part of the Spotify listening experience. Seamlessly weave your ads into any playlist or podcast and market your products to listeners without spoiling their immersion. Audience targeting has never been simpler thanks to our targeted marketing capabilities. You have the ability to tweak everything from the time of day your ads appear to which zip code your intended audience lives in. Spotify ads are not just ads; they’re crowd targeting experiences. If your advertising spend doesn’t already include digital audio advertising, now is the time to add it. The trusted expert team at McIvor Marketing will create tailored messaging to expand your customer base and grow business revenue.

What Business Services Does McIvor Marketing Offer?

We are so glad you asked! From setups to start-ups, to businesses in growth and transformation, McIvor Marketing specializes in a variety of services to meet your needs. Our Phoenix based digital marketing agency can help with website design & development, logo design, branding, off-line marketing design and strategy, paid search management, social media management, email marketing, display advertising and more! 

Not ready to dive into hiring a full-time marketing director? Maybe you’re just curious about how your marketing is performing. We can help you set up trackable ways to measure your marketing ROI with a project-based digital audit to gauge current performance. We can also help you get your social media advertising portals set up. We also offer training on Google Analytics, Facebook Business Manager, Facebook Ads, Google Ads, Canva, as well as how to plan content and brainstorm ideas to help you grow through research.

Check out our full list of services and reach out with any questions. 

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Resources:

https://ads.spotify.com/en-US/news-and-insights/digital-audio-kantar-2021/?utm_campaign=spotify_crm&utm_medium=crm_email&utm_source=AdStudio_ActivationNurture&id=00Q7S000007hrnGUAQ
https://newsroom.spotify.com/2021-04-28/spotify-reports-first-quarter-2021-earnings/
https://ads.spotify.com/en-US/audience-targeting/