google Archives - McIvor Marketing LLC

Navigating the Shift: Chrome’s Next Steps in Phasing Out Third-Party Cookies

Get ready to ride the digital waves as Chrome, our steadfast browser ally, prepares for a major shift in online privacy. The buzz? It's all ...

Google’s New Attribution Models: Must-Know Insights for Advertisers

digital marketing google

Google is all about automation and less control for advertisers these days. Older features are often phased out in favor of newer, simpler ones. The ...

Can Google Unmask AI Generated Content?

ai google

If you're a content creator, you've probably pondered the question: is AI-generated content detectable by Google? Rest assured, you're not alone in this inquiry. Google ...

Mastering Event Tracking In Google Analytics 4: A Marketer’s Definitive Guide To Data Insights

google website

Gaining insights into user behavior is vital for the prosperity of every online enterprise, and Google Analytics 4 (GA4) equips marketers with an influential instrument ...