LINKEDIN ADS AND HOW TO UTILIZE THEM

BY HEIDI MCIVOR ALLEN
LinkedIn is a great platform for businesses to expand their audience or look for a specific type of audience. But why pay the money for LinkedIn ads if you don’t know how to best utilize all that they have to offer? At McIvor Marketing, we can help make sure that your business is getting the most out of LinkedIn ads and that you’re reaching your target audience.
WHY ARE LINKEDIN ADS HELPDUL FOR A BUSINESS?
Let’s start with the who. Who do you want to reach? Maybe your business is looking for a very specific group of people, whether it be those with certain skills, in a specific location, certain job titles or something else. There are so many options with LinkedIn that it’s easy to find leads who may be interested in your product or company. Leads are generated through LinkedIn ads by boosting website traffic and using lead generation forms. The forms let people sign up for more information about your business. It’s another way to drive people towards your business.
LinkedIn ads also allows businesses to boost brand awareness through their massive database, track ad results, and produce ads based on different formats.
HOW TO GET THE MOST OUT OF YOUR LINKEDIN ADS
If you’re paying the money for LinkedIn Ads, then you want to make sure that you’re getting the most out of this platform. There are many factors that help make sure that your business is set up for success with these ads, most of which come with just knowing your business from the inside out.
CREATE AND USE A TARGETED AUDIENCE
CREATE AND TEST ADS AND THEIR FORMATS
USE TOOLS WITHIN LINKEDIN
We’ve already talked about the targeting options through LinkedIn, but there are other tools that can help your ads. LinkedIn has conversion tracking that you can set up on your website. It allows you to check on different things between your ads and your audience such as clicks to links, clicks to contact, and form submissions. Having the ability to track conversions and view data allows you to make decisions to improve or completely change your campaigns.
Linked In also has insights and analytics to help further your ad’s interactions with its user base. It allows you to see how each ad is performing, conversions, audience demographics, and the cost per action. From this data, you are able to make decisions in your advertising budget, the types of ads, and your target audience to increase the effectiveness of LinkedIn Ads.
HOW MCIVOR MARKETING CAN HELP YOU WITH LINKEDIN ADS
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