McIvor'S Marketing Blog

Unlocking SEO Trends in 2024 learn more with McIvor Marketing

Unlocking Success: The Top 12 SEO Trends Shaping 2024

The past year has witnessed a significant transformation in the world of marketing. The emergence of artificial intelligence (AI) has made content creation more accessible ...
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Top 7 digital marketing trends for 2024 learn more t McIvor Marketing

Exploring the Top 8 Digital Marketing Trends of 2024

As we embark on the journey of 2024, digital marketers must stay well-informed about the trends that will significantly impact their strategies throughout the year. ...
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Attention Spans in the age of distraction statistics shared by McIvor Marketing

Attention in the Age of Distraction: Analyzing 2023 Statistics

In today's world, it's hard to escape the sight of people fixated on their tiny screens everywhere you go. The smartphone has become an integral ...
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BROADENING YOUR HORIZONS: DISCOVERING BRAND INFLUENCERS BEYOND INSTAGRAM new McIvor Marketing Blog

Broadening Your Horizons: Discovering Brand Influencers Beyond Instagram

In today's dynamic digital marketing landscape, teaming up with influencers has become a vital strategy for brands aiming to genuinely connect with their audience. Instagram ...
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GOOGLE'S NEW ATTRIBUTION MODELS: MUST-KNOW INSIGHTS FOR ADVERTISERS McIvor Marketing Blog

Google’s New Attribution Models: Must-Know Insights for Advertisers

Google is all about automation and less control for advertisers these days. Older features are often phased out in favor of newer, simpler ones. The ...
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PLATFORM SHOWDOWN: TIKTOK VS. YOUTUBE - WHICH ALIGNS WITH YOUR GOALS? new McIvor Marketing Blog

Platform Showdown: TikTok vs. YouTube – Which Aligns with Your Goals?

Ask any savvy business leader and they'll tell you that thriving in today's market demands a robust presence on social media. It's not a matter ...
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Tips for relationship selling and closing sales - learn more in the McIvor Marketing Blog

Tips for Enhanced Relationship Selling and Increased Sales Closures

In times of economic uncertainty, selling has become more challenging due to tighter budgets. What used to resemble a leisurely golf game or a dinner ...
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Maximize Sales With 8 Proven Black Friday Facebook Ad Strategies - McIvor Marketing Blog

Maximize Sales with 8 Proven Black Friday Facebook Ad Strategies

Black Friday presents an incredible opportunity for e-commerce advertisers to significantly boost product sales and draw in waves of fresh customers. In 2022, U.S. shoppers ...
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Discovery Relevant Keywords and Maximizing Impact - McIvor Marketing Blog

Discovering Relevant Keywords and Maximizing Their Impact

In the ever-evolving landscape of digital marketing and SEO, the role of keywords continues to be forefront. They serve as the navigational tool that directs ...
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MASTERING TWITTER (OR X): 23 INNOVATIVE HACKS YOU SHOULD HAVE IN YOUR ARSENAL - Learn more in the new McIvor Marketing Blog

Mastering Twitter (or X): 23 Innovative Hacks You Should Have in Your Arsenal

Being well-versed in the right Twitter hacks can provide a significant edge. And let's not forget the added bonus of appearing like a digital wizard ...
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Verified on Instagram: A Step-by-Step Journey to the Blue Checkmark - New McIvor Marketing Blog

Verified on Instagram: A Step-by-Step Journey to the Blue Checkmark

If elevating your brand's credibility to its utmost level on social media is your goal, mastering the process of attaining verification on Instagram is essential. ...
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META THREADS: UNFOLDING A FRESH ERA IN SOCIAL MEDIA NARRATIVES - NEW McIvor Marketing Blog

Meta Threads: Unfolding a Fresh Era in Social Media Narratives

In the fast-paced world of social media, where trends come and go, one innovation is making waves and transforming the way we connect, share, and ...
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Navigating Facebook's Access Levels: Understanding Business Manager, Meta Business Suite, And Admin Roles - McIvor Marketing Blog

Navigating Facebook’s Access Levels: Understanding Business Manager, Meta Business Suite, And Admin Roles

With the ever-evolving landscape of social media management, it's crucial for businesses and marketers to understand the intricacies of Facebook's access hierarchy. In this blog, ...
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Can Google Unmask AI Generated Content? - McIvor Marketing Blog

Can Google Unmask AI Generated Content?

If you're a content creator, you've probably pondered the question: is AI-generated content detectable by Google? Rest assured, you're not alone in this inquiry. Google ...
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Mastering Event Tracking In Google Analytics 4: A Marketer's Definitive Guide To Data Insights - McIvor Marketing Blog

Mastering Event Tracking In Google Analytics 4: A Marketer’s Definitive Guide To Data Insights

Gaining insights into user behavior is vital for the prosperity of every online enterprise, and Google Analytics 4 (GA4) equips marketers with an influential instrument ...
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Unlocking The Power Of Voice Search: Your Guide To Voice Search Assistants - McIvor Marketing Blog

Unlocking The Power Of Voice Search: Your Guide To Voice Search Assistants

Dive into the world of voice search and unveil its remarkable potential. The era of voice search assistants has arrived, transforming the way users interact ...
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The Strategic Advantage: Exploring The Benefits Of SEM Listing - McIvor Marketing Blog

The Strategic Advantage: Exploring The Benefits Of SEM Listing

Unlocking the potential of your online presence is no longer a choice but a necessity in today's competitive digital age. In the vast sea of ...
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From Burnout to Balance: The Guide to Workplace Wellbeing - McIvor Marketing Blog

From Burnout To Balance: Prioritizing Wellness In The Modern Workplace

In the fast-paced world we inhabit today, our workplaces have become more than just spaces where we spend a significant portion of our lives. They ...
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Paid Meta Verification: The Ultimate Guide for Personal Branding - McIvor Marketing Blog

Paid Meta Verification: The Ultimate Guide for Personal Branding

In today's digital age, personal branding has become more crucial than ever before. Whether you're a budding entrepreneur, an influencer, or a professional seeking to ...
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Click funnels vs sales funnel in marketing - McIvor Marketing Blog

From Leads to Conversions: Exploring The Dynamic World of Click Funnels & Sales Funnels

Whether it’s click funnels or the inclusion of headers and metadata, understanding and optimizing SEO for your business is a big deal! Search Engine Optimization ...
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Elevate Your Brand With Emerging Media: 5 Powerful Ideas For Business Success - McIvor Marketing Blog

Elevate Your Brand With Emerging Media: 5 Powerful Ideas For Business Success

In today's rapidly evolving digital landscape, staying ahead of the curve is critical for any business looking to make an impact. Emerging media offers an ...
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