NON PAID PODCAST MARKETING STRATEGIES OF 2022

BY HEIDI MCIVOR ALLEN

Creating a podcast may seem easy breezy to you, but do you know how to successfully promote it? With so much competition in the podcasting industry, making sure people know about your podcast is essential. We have put together a list of the best podcast marketing strategies of 2022 to make sure you’re reaching a vast audience. We also included the ways in which McIvor Marketing can help you promote your podcast on platforms like Spotify, Google Ads, Facebook Ads, and more!

“When you change one thing, you have the ability to change EVERYTHING.”

1. LEVERAGE YOUR GUEST’S AUDIENCE

When bringing guests onto your podcast, you want to make it easy for them to share their episode on your show. You can make it easy for guests to share by creating snippets and quote images. The day the podcast episode goes live, send the guest(s) a note including a series of shareable media, such as: Pull Quotes, Images, Links, and prewritten Tweets and status updates.

TREAT PODCAST PROMOTION THE SAME WAY YOU TREAT CONTENT PROMOTION:

2. PROMOTE ON SOCIAL MEDIA AS OFTEN & AS MANY WAYS AS YOU CAN

We are blessed to have a plethora of social media platforms to promote on. Each platform allows you to be as creative as you want and truly showcase your authentic brand. Have fun with your promoting!

HERE ARE SOME IDEAS ON WAYS TO PROMOTE YOUR PODCAST ON SOCIAL MEDIA:

Share an update when your first episode goes live.
Pin your episode on Twitter and Facebook including the iTunes URL.
Create quote images in Canva and share them as standalone social posts.
Reshare your podcast episode multiple times.
Create 15 second soundbite clips and upload them to Soundcloud. Then share them across all social platforms. (Twitter has a really neat implementation of Soundcloud audio so people can play the audio right from their Twitter stream).
Post a teaser of your next episode 24 hours before it goes live.
Talk about the behind the scenes of your podcasts on Instagram and Facebook Stories or Reels.

3. RELEASE AT LEAST 3 EPISODES ON YOUR LAUNCH DATE

If listeners love your podcast, you don’t want them to be disappointed that you only have one. Podcasts can be like Netflix series…people want to binge them. At a minimum make sure you have three podcast ready for your launch date, but the more the merrier, and prepare two a week for the following weeks. It is best to wait until you have built a solid audience base before launching if possible.

4. CONVERT THE AUDIO TO A YOUTUBE VIDEO

If you’ve spent all this time and hard work producing podcast episodes, you want to repurpose the content in as many ways as possible. We believe adding every episode of your podcast to a YouTube channel is a great way to start.

WITH A YOUTUBE VERSION OF YOUR PODCAST, YOU GET A HANDFUL OF BENEFITS:

5. SUBMIT YOUR PODCAST TO PODCATCHERS & AGGREGATORS

Podcatchers are simply apps that collect and play podcasts, along with a host of websites that feature new podcasts and assist with discovery.

HERE IS A LIST OF THE 10 MOST POPULAR PODCATCHERS:

6. TRANSCRIBE PODCAST AUDIO

Many successful podcasts offer a full transcript of the entire show. You could also pull out some of your favorite highlights from the transcript and include these in the show notes. Transcript is great for SEO benefits and as a place to collect leads. If you’re looking for a quality transcriber, try a service like rev.com ($1/minute) or Fiverr ($5).

7. THROW A TWO-WEEK RATING PARTY

According to iTunes, you have eight weeks from when your podcast launches to get into the New & Noteworthy section. This is based on the rate at which you collect downloads and positive reviews in the first two weeks of your first episode going live.

HERE ARE A FEW PARTY-PLANNING COMPONENTS THAT CAN HELP MAKE THESE FIRST COUPLE WEEKS AFTER YOUR LAUNCH FEEL LIKE AN ONLINE EVENT:

Run giveaways on social media.
Throw a real party on launch day, either in-person, virtually via Facebook live, or even a hybrid event to include as many people as possible.
Publish two-weeks of podcast-themed blog content.
Switch out the email signatures on your personal email to coincide with your podcast name.
Get your teammates, friends, and family to post and tweet about your launch.
Email 10 people per day at least to spread the word!

8. RUN A GIVEAWAY CONTEST

Giveaways have become wildly popular on social media…who doesn’t love free stuff, and a little competition? Free stuff and discounts can be a powerful motivator to get more listens to your podcast.

HOW DO THEY ENTER?

WHAT KIND OF PRIZES SHOULD I OFFER?

IF YOUR BUDGET ALLOWS:

IF YOU DON’T HAVE A LARGE BUDGET:

9. FIND PARTNERS TO MENTION YOU IN THEIR PODCAST

If you mention any businesses or brands in your episodes, this provides a perfect opportunity for promotion collaboration. Use the opportunity to reach out to brand or business after the episode to give them the good news that they were featured on your show. Then, ask them if they would be willing to reciprocate the shoutout on their social media.

10. BE A GUEST ON OTHER’S PODCAST

Finding the right guests to feature on a podcast episode can be time consuming and potentially difficult. Most podcast hosts appreciate a proactive outreach to talk on their podcast. Anyone who takes you up on the offer will be a great promotion opportunity. The iTunes listing page is a great resource for finding other podcast with similar topics to your own. Be sure to ask to talk on podcasts where you will provide knowledgeable information concerning the topic.

PLATFORMS WHERE MCIVOR MARKETING CAN
HELP YOU PROMOTE YOUR PODCAST

Here at McIvor Marketing, we are a full-service digital marketing agency. We are trained on promoting podcast on Spotify and online audio ad exchanges. We are also experts when it comes to Google, social media advertising, and email marketing. We are also up to date on all the latest social media trends. With our knowledge of the marketing world and the podcast industry, we will help your podcast stand out amongst the competition and captivate a wide-reaching audience.

What Business Services Does McIvor Marketing Offer?

We are so glad you asked! From setups to start-ups to businesses in growth and transformation, McIvor Marketing has services to meet your needs. Not ready to dive into hiring a full-time marketing director? Are you just curious about how your marketing is performing? We can help you set up trackable ways to measure your marketing ROI with a project-based digital audit to help you find out what vendors are performing. We can also help you get your social media advertising portals set up. In addition to that, we also offer training on Google Analytics, Facebook Business Manager, Facebook Ads, Google Ads, Canva, as well as how to plan content and brainstorm ideas to help you grow through research.

Our phoenix based digital marketing agency can help with website design & development, logo design, branding items, off-line marketing design and strategy, paid search management, social media ad management, email marketing, display advertising and more! Check out our full list of services and reach out with any questions.

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