Creating a podcast may seem easy breezy to you, but do you know how to successfully promote it? With so much competition in the podcasting industry, making sure people know about your podcast is essential. We have put together a list of the best podcast marketing strategies of 2022 to make sure you’re reaching a vast audience. We also included the ways in which McIvor Marketing can help you promote your podcast on platforms like Spotify, Google Ads, Facebook Ads, and more!
“When you change one thing, you have the ability to change EVERYTHING.”
When bringing guests onto your podcast, you want to make it easy for them to share their episode on your show. You can make it easy for guests to share by creating snippets and quote images. The day the podcast episode goes live, send the guest(s) a note including a series of shareable media, such as: Pull Quotes, Images, Links, and prewritten Tweets and status updates.
Here at McIvor Marketing, we are a full-service digital marketing agency. We are trained on promoting podcast on Spotify and online audio ad exchanges. We are also experts when it comes to Google, social media advertising, and email marketing. We are also up to date on all the latest social media trends. With our knowledge of the marketing world and the podcast industry, we will help your podcast stand out amongst the competition and captivate a wide-reaching audience.
We are so glad you asked! From setups to start-ups to businesses in growth and transformation, McIvor Marketing has services to meet your needs. Not ready to dive into hiring a full-time marketing director? Are you just curious about how your marketing is performing? We can help you set up trackable ways to measure your marketing ROI with a project-based digital audit to help you find out what vendors are performing. We can also help you get your social media advertising portals set up. In addition to that, we also offer training on Google Analytics, Facebook Business Manager, Facebook Ads, Google Ads, Canva, as well as how to plan content and brainstorm ideas to help you grow through research.
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Check out this blog post and see if your business is currently tackling these Top 5 Marketing Tips. If you have questions or find you need help in an area, reach out!
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