McIvor'S Marketing Blog

Every marketer knows that social media platforms are always evolving. Staying ahead of those changes can be challenging, but it’s crucial for success. Here are ...

Here are the three main types of Facebook ad targeting options, how they are sourced, and how you can leverage them for your business.

In recent years, Google Ads has seen significant changes to keyword matching behavior, from the introduction of close variants to the removal of modified broad ...

As you prepare for the new year, planning your 2025 marketing strategy is key to achieving success. The digital landscape is ever-evolving, with trends, technology, ...

Let’s take a look at the most significant updates to Google Ads in 2024 and explore what they mean for your strategy in 2025.

Navigating the small business marketing landscape can be tough, but it’s crucial for staying competitive and standing out. What strategies are your competitors using? How ...

Many 2025 SEO trend articles will offer broad predictions like “technical SEO will remain important” or “content quality will still matter,” along with mentions of ...

Cybersecurity has been a major concern across various industries in recent years, and its significance has only grown over the past year, largely due to ...

As the new year begins, we are all filled with excitement and optimism about what’s to come. New Year’s resolutions provide the perfect opportunity to ...

As we look forward to a new year, it's natural to reflect on the wins and lessons of the past. With each new year, we ...

Remarketing allows you to re-engage customers who have already made a purchase. This is done through personalized email campaigns and ads on platforms like Facebook ...

In Social Media Marketing, the debate between Short-Form and Long-Form Content frequently comes up. Both have their advantages, but finding the right balance is key ...

Today I want to address something I’ve noticed many people struggling with lately: setting boundaries at work. With emails, texts, and tools like Teams and ...

Utilizing a variety of content marketing types enables you to address your audience's diverse needs, preferences, and behaviors. This approach helps you connect with more ...

No matter your industry, social media plays a critical role in building awareness for your business. For nonprofits, it's especially essential for connecting with the ...

Small businesses often face marketing challenges that differ from those of larger, more established companies. With limited resources, creativity and efficiency become essential to overcoming ...

Mindfulness is a powerful tool for managing stress and pressure at work, and it doesn’t require a major time commitment. You can easily incorporate small ...

As a woman-owned (and predominantly women-run) business at McIvor Marketing, we actively champion progress in female entrepreneurship and empowerment. During this National Women’s Small ...

Getting ready to launch your next product? Launching a product is no easy task, and making it a hit can seem nearly impossible. But a ...

Instagram has introduced a new feature that allows users to add music to their profiles, expanding its personalization options. Previously available to select users, this ...

In our post-pandemic, TikTok-dominated world, businesses can’t afford to overlook the power of social media in their digital marketing strategies. Oftentimes businesses that don’t understand ...