McIvor'S Marketing Blog

Mental health plays a crucial role in overall well-being, and employers must acknowledge the profound impact it has on employee performance, productivity, and the overall ...

Meditation is a powerful way to release stress and restore inner peace. Discover how you can quickly learn to incorporate meditation into your routine, whenever ...

Supporting a loved one through mental illness can be challenging, and it’s not always clear how to offer the right help. Each person’s experience is ...

Purpose-driven marketing focuses on aligning a brand’s mission with its core values to foster a stronger connection with consumers. By championing a social or environmental ...

Reddit users are often labeled as picky, but the truth is—they're passionate. What's even better? They’re actually open to hearing from brands. Here’s your ultimate ...

Amazon Ads has quickly become a dominant force in the digital advertising space, expanding rapidly and solidifying its role in both the U.S. and global ...

Every marketer knows that social media platforms are always evolving. Staying ahead of those changes can be challenging, but it’s crucial for success. Here are ...

Here are the three main types of Facebook ad targeting options, how they are sourced, and how you can leverage them for your business.

In recent years, Google Ads has seen significant changes to keyword matching behavior, from the introduction of close variants to the removal of modified broad ...

As you prepare for the new year, planning your 2025 marketing strategy is key to achieving success. The digital landscape is ever-evolving, with trends, technology, ...

Let’s take a look at the most significant updates to Google Ads in 2024 and explore what they mean for your strategy in 2025.

Navigating the small business marketing landscape can be tough, but it’s crucial for staying competitive and standing out. What strategies are your competitors using? How ...

Many 2025 SEO trend articles will offer broad predictions like “technical SEO will remain important” or “content quality will still matter,” along with mentions of ...

Cybersecurity has been a major concern across various industries in recent years, and its significance has only grown over the past year, largely due to ...

As the new year begins, we are all filled with excitement and optimism about what’s to come. New Year’s resolutions provide the perfect opportunity to ...

As we look forward to a new year, it's natural to reflect on the wins and lessons of the past. With each new year, we ...

Remarketing allows you to re-engage customers who have already made a purchase. This is done through personalized email campaigns and ads on platforms like Facebook ...

In Social Media Marketing, the debate between Short-Form and Long-Form Content frequently comes up. Both have their advantages, but finding the right balance is key ...

Today I want to address something I’ve noticed many people struggling with lately: setting boundaries at work. With emails, texts, and tools like Teams and ...

Utilizing a variety of content marketing types enables you to address your audience's diverse needs, preferences, and behaviors. This approach helps you connect with more ...

No matter your industry, social media plays a critical role in building awareness for your business. For nonprofits, it's especially essential for connecting with the ...